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WebEngage

WebEngage

Last Updated Sep 12, 2025

Overview

WebEngage offers a retention marketing platform that enables B2C brands to execute personalized, omnichannel campaigns. While its segmentation capabilities may not be as advanced as some competitors, its robust automation and strong push notification features make it a reliable tool for boosting customer lifetime value and driving revenue.

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Overall Rating

Based on 12 users reviews

4.6

Rating Distribution

Positive

100%

Neutral

0%

Negative

0%

Starting Price
Custom

What Is WebEngage?

WebEngage is a full-stack retention operating system designed for mid-market and enterprise B2C companies. It provides a customer data platform (CDP) to create unified user profiles and a visual journey designer to automate complex workflows across various channels. By consolidating user data and enabling hyper-personalized communication, the platform helps businesses reduce churn, improve engagement, and increase customer lifetime value, making it particularly effective for brands focused on scaling their retention marketing efforts.

WebEngage Pricing

WebEngage pricing starts at $199/user/year. Request a custom WebEngage price estimate for your business today!

Disclaimer: The pricing has been sourced from third-party websites and is subject to change.

WebEngage Integrations

The software supports integration with multiple systems and platforms, such as: 

Watch the WebEngage demo to learn more about its integration arrangements.

Who Is WebEngage For? 

WebEngage is ideal for a wide range of industries and business domains, including: 

  • E-commerce
  • Travel and hospitality
  • EdTech
  • Gaming
  • Media and entertainment

Is WebEngage Right For You?

If your brand prioritizes customer retention and personalized engagement, WebEngage is a great fit. Built specifically for B2C companies, it combines a powerful customer data platform with automated, cross-channel communication tools. Recognized as the 'MarTech Vendor of the Year,' WebEngage helps you deepen customer relationships and drive long-term growth through loyalty and personalization.

Still doubtful if WebEngage is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

Pros And Cons of WebEngage

Pros

  • Provides precise, real-time campaign metrics and analytics

  • Intuitive, user-friendly multi-channel campaign execution

  • Excellent and proactive customer support team

Cons

  • Email A/B testing options could benefit from more customizable duration settings

  • Combining complex segmentation criteria may require additional configuration steps

Frequently Asked Questions

Yes, WebEngage offers an API.

WebEngage features are used by marketing teams, product managers, and CRM specialists at B2C companies across e-commerce, travel, EdTech, and media sectors.

WebEngage software is primarily available in English but supports over 45 international languages for creating surveys and other user-facing communications.

WebEngage integrates with platforms like Shopify, Branch, Mixpanel, Amplitude, Limechat, Fastrr, and Goswift to streamline data and enhance marketing workflows.

The starting price for WebEngage is $199/user/year. Get a detailed WebEngage cost breakdown tailored to your specific requirements.

WebEngage offers 24/7 email support with real-time expert assistance, including video call support from a fully in-house team.

No, WebEngage does not offer a dedicated mobile app.