Overview
Custobar offers comprehensive CDP and marketing automation, empowering retail and B2C businesses to unify data for personalized omnichannel campaigns. While its extensive capabilities may require some initial learning, its robust features and proven ability to drive significant conversion rate increases make it a compelling choice for data-driven CRM.
Custobar Specifications
Contact Management
Lead Management
Opportunity Management
Sales Forecasting
What Is Custobar?
Custobar is a European customer data platform (CDP) and marketing automation solution for omnichannel and online retail. It unifies fragmented customer data from all touchpoints into a comprehensive 360° customer view, serving as a powerful foundation for customer relationship management (CRM). This enables businesses, from small to large organizations, to precisely segment customers and launch highly personalized, data-driven marketing campaigns across various channels, enhancing engagement and driving revenue growth.
Custobar Pricing
The software offers tiered plans to accommodate the various needs, preferences, and sizes of its users. Here is a look at its pricing:
- Small: €498/month (for up to 300,000 contacts)
- Medium and Large: Custom pricing (for 300,000 to 1,000,000 contacts)
- Enterprise: Custom pricing (for over 1,000,000 contacts)
Moreover, demos are available for all three tiers, allowing users to explore the features and determine the best fit for their business.
Custobar Integrations
The platform integrates seamlessly with numerous third-party systems for a connected workflow, such as:
- Shopify Software
- WooCommerce
- Magento
- Zapier
- Lemonsoft
- WhatsApp Business
- Meta Custom Audiences
- Google Customer Match
- Freshdesk Software
Who Is Custobar For?
Custobar software caters to small to large enterprises within diverse industries and sectors, including:
- Beauty and wellness
- Sports and outdoors
- E-commerce
- Hardware
- Retail
- Food
- Interior design
- Pharmaceuticals
Is Custobar Right For You?
For businesses in omnichannel or online retail facing challenges with fragmented customer data, Custobar provides a practical solution. Used by over 300 companies worldwide, including The Body Shop, Scandinavian Outdoor, and PharmaMarket, it helps consolidate data, offer a 360° customer view, and support personalized campaign automation.
Fully GDPR compliant, Custobar also helps turn customer feedback into actionable insights, supporting efforts to improve customer engagement and retention. It can be a useful tool for companies looking to make better use of their own customer data in a structured and strategic way.
Still doubtful if Custobar software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
Custobar Features
Custobar collects and unifies customer data from both online and offline touchpoints, bringing it together in one centralized platform. This streamlines data access and empowers businesses to gain a deeper understanding of their customers, enabling more meaningful and effective engagement.
One of the notable Custobar features is its customer segmentation. By leveraging insights and analytics, businesses can more effectively identify and target high-potential customer segments. This strategic method allows for the direct selection of specific groups for campaigns, resulting in more focused and impactful marketing efforts.
The software’s data visualization capabilities transform complex datasets into intuitive charts, graphs, and maps, making analysis more accessible and insightful. This approach reveals hidden patterns and trends, enabling businesses to make well-informed decisions backed by real-time analytics.
Custobar enables personalized newsletters and tailored content, effectively creating a positive customer experience. By catering to individual preferences and interests, this approach boosts customer loyalty, drives higher activation rates, and ultimately leads to increased sales.
The platform's multi-channel capability allows businesses to engage customers across various preferred channels, including email, SMS, WhatsApp, Google Ads, and Meta ads. This broad reach improves customer experience by offering multiple interaction touchpoints.
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