Insightly offers CRM and project management software for various industries, centralizing critical information and enabling web and mobile access. It is a simple, customizable, and user-friendly tool for productive customer and partner relationship management, although it is reported to be somewhat overpriced.

Insightly Specifications

Contact Management

Lead Management

Opportunity Management

Sales Forecasting

View All Specifications

What Is Insightly?

Overview

Insightly offers CRM and project management software for various industries, centralizing critical information and enabling web and mobile access. It is a simple, customizable, and user-friendly tool for productive customer and partner relationship management, although it is reported to be somewhat overpriced.

A cloud-based SaaS (Software-as-a-Service) solution, Insightly is widely used for its CRM capabilities by 1.5 million users around the globe. The platform is commonly used by small businesses in a variety of industries to manage operations at every stage from building customer relationships, generating quotes, delivering projects, and accelerating sales, and much more. Insightly offers seamless integration with an extensive list of solutions and tools including Gmail and Outlook plugins, Office 365, Evernotes, MailChimp, and other popular apps.

Important Features of Insightly Software

Insightly offers exciting and unique tools for email tracking, contact management, lead management, opportunity management, relationship linking, call management, workflow automation, project management, and advanced reporting. Insightly has a very intuitive interface so you won't need to spend lots of time and money on training. The software sets itself apart by incorporating features to not only gather data but also feed it to other apps in the user's portfolio. Insightly also offers a comprehensive smartphone CRM app which offers business card scanning and audio notes.

Use the free Insightly demo to learn more about its capabilities and functionalities.

Insightly Pricing

Insightly offers a free version for up to two users and three paid versions. If paid for annually, the Plus Plan costs $29/month, the Professional Plan costs $49/month, and the Enterprise Plan costs $99/month. Request for a custom Insightly cost.

USP: Provides small businesses with specific, enterprise-level modules for large companies and multi-level organizations for an affordable cost. 360 view allows users can organize contacts in categories such as customers, partners, vendors, and suppliers.

Support: Support can be reached via an online forum and phone (business hours).

Product Advantages

Offers granular sharing settings. Has a powerful BI integration that remarkably improves reporting capabilities. The mobile app features expanded workflow management tools. Creates web forms to harvest leads. Offers email tracking and a list of attractive templates.

Product Limitations

Lead assignment rules are only available in Professional and Enterprise plans. Does not offer an option for automatic email forwarding. Lead and contact information are split into separate tabs. No available pipelines for leads.

Still trying to decide if Insightly is right for you? Contact our customer support team at (661) 384-7070, who will help you make the best decision. 

Insightly Reviews

Overall Rating

4.4

49 Reviews

Rating Distribution

5

star

(25)

4

star

(22)

3

star

2

star

(1)

1

star

(1)

June 2024

Solid & Easy to Use CRM

Amanda

Food & Beverages

Ease of use

10

Value for money

8

Customer Support

7

Functionality

7

Pros

It is very easy to use, and I appreciate the custom views available for all users. The reporting features are excellent. Although custom modules have some limitations, they have worked very well for our business so far.

Cons

I wish there was a more seamless way to connect related requests to opportunities.

June 2024

12 good years of using Insightly CRM

Jim

Construction

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

Pros

Insightly's design is intuitive and easy to understand. I remember starting to use it on the first day, right after an initial walkthrough, without hiring anyone for assistance. As time passed, I evolved the setup. Opportunities and Projects are crucial for us, and with good naming practices, they are easy to refer to after completion, like "2023..Smith Company-New boiler project." Linking all parties to a Project is so simple. I attach price quotes to it, ours to the client and the supplier to us. Automatic tasks triggered when changing from Opportunity to Project can alert others to place orders and integrate into our financial software.

Cons

They keep pushing their AppConnect feature, but we don't really need that level of complexity. They do have many built-in interfaces with other apps like Quickbooks, which is somewhat limited but excellent for small businesses. However, their Service apps didn't meet our needs. We install boiler systems and offer ongoing services, requiring an easy way to send invoices and collect payments for our work. Insightly seems more geared towards software service contracts with annual commitments and office-based interactions, which isn't ideal when your work involves traveling long distances for repairs.

June 2024

App Connect

Megan

Non-Profit Organization Management

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

Pros

Their App content is amazing. It really helps with efficiencies and workflow and does much more than I initially thought! I especially love how it automatically calculates our numbers.

Cons

It's not as intuitive as they claim. We definitely rely on the App Connect specialist's support, although it comes at a steep price. We're burning through our 10 free hours quickly and still have numerous projects needing assistance.

May 2024

Insightly Review

Parker

Food Production

Ease of use

8

Value for money

8

Customer Support

10

Functionality

7

Pros

I truly appreciate how simple and easy Insightly is to use. Its interface is very intuitive, and the streamlined design makes navigating through its various features. Whether I'm setting up a new project or tracking tasks, everything feels effortless and well-organized.

Cons

Because Insightly is so streamlined, creating complex automations, especially between different components, is challenging.

May 2024

Insightly is good, but there are better CRMs out there

Taylor

Construction

Ease of use

10

Value for money

8

Customer Support

7

Functionality

8

Pros

I love the collaboration capabilities with API via Appconnect, AutoCAD, BricsCAD, Loveland Innovations IMGING, etc.

Cons

The limits on fields in custom objects and issues with automations not triggering correctly mean we often have to delay triggers to avoid conflicts. Sometimes, automations don't trigger at all. Addressing these gaps requires generating numerous catch reports.

May 2024

Good for a small company

Elizabeth

Civil Engineering

Ease of use

8

Value for money

7

Customer Support

7

Functionality

8

Pros

I like the project management, pipelines, and the ease of adding tasks and comments to various objects.

Cons

With so many objects and fields, new users take time to adapt to the interface. Its search function isn't intuitive and requires exact entries.

May 2024

Decent CRM but requires discipline

Jamie

Computer Software

Ease of use

7

Value for money

7

Customer Support

8

Functionality

7

Pros

Sales pipeline views are useful because I can have multiple pipeline views with filters and segmentation options applied without having to add them each time. It is easy to see pipeline value, create new fields, and move opportunities from one stage to another. Setting up automated email follow-ups from demos and integrating with various tools is also great.

Cons

The lack of robust user management and customizable access makes it easy for issues to spiral out of control, potentially compromising data integrity. Moreover, creating reports and dashboards for simple metrics is unnecessarily difficult in the Dashboards.

April 2024

Insightly's Features are Incredible, Making It a Top Solution

Chrisarn

Marketing and Advertising

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

Pros

This customer relationship management software has been functioning brilliantly for me. I like how Insightly has been reliable and easy to implement.

Cons

Insightly has been fantastic. I'm thoroughly impressed with Insightly.

April 2024

Insightly Has Been a Scalable CRM Tool

Salmon

Consumer Goods

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

Pros

I value the scalability of this CRM solution, which allows it to grow and adapt with my needs. Insightly is not only simple to use but also easy to set up, making it a practical choice for both small and expanding businesses. The user-friendly interface ensures that I can quickly get everything running smoothly without any hassle.

Cons

I have absolutely no complaints about Insightly. It's truly remarkable.

April 2024

Insightly Has Been a Powerful CRM Solution

Joseph

Machinery

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

Pros

This CRM solution has been easy to use and dependable for me. I appreciate the efficiency of Insightly's features.

Cons

I have no issues with Insightly whatsoever. Using Insightly has been incredibly efficient.