Thryv

What Is Thryv?

Thryv is an AI-powered customer relationship management (CRM) software that helps small businesses manage marketing and daily operations. It also helps them grow through automated lead scoring and comprehensive AI-generated summaries. The platform makes use of reputation management, social media management, and online listings to help businesses become visible in the industry. It helps organizations optimize campaigns with its Ad Boosts, Search Boosts, and the Thryv Leads features.

What Is Thryv Best For?

Thryv stands out for its ‘Customer Lifecycle Management’ capabilities. Through the platform, businesses can use landing pages and forms to capture leads. It also allows them to schedule appointments and organize customer information. This can improve customer engagement, save time, and give structure to operations. The platform allows businesses to send estimates and invoices, accept payments, and automate marketing processes. With this, small businesses can manage customer interactions from the first inquiry to ongoing business engagement, all on a single platform.

How Much Does Thryv Cost?

Thryv pricing starts at $99/month for its Starter Plan. Its Signature Plan costs $399/month, while its Amplify Plan with enterprise features offers custom pricing. The platform also offers a 30-day free trial.

In addition to the base subscription cost, organizations should keep the following potential expenses in mind:

• Implementation And Business Setup: $300 to $2000 for initial account setup, configuration, workflow customization, branding, and administrator training
• Online Listings And Marketing Services: $50-$500/month for business listings, search visibility enhancements, and digital marketing add-ons beyond core CRM capabilities
• Advertising And Lead Generation: $100-$2000/month for search boosts, ad boosts, and other paid advertising campaigns
• Advanced Integrations And AI Features: $200-$1500/year, additional expenses for premium integrations, AI-driven lead insights, and expanded automation capabilities

Users often consider Thryv a worthwhile investment for consolidating CRM and marketing tools into a single platform. However, costs increase as additional marketing and advertising features are added.

Disclaimer: The pricing is subject to change.

Thryv Integrations

The software integrates with multiple third-party platforms, including:

• QuickBooks
• ScoreApp
• Claude Anthropic
• Botpress
• Xero Accounting Solution
• Google Sheets software
• PayPal software

How Does Thryv Work?

This is how you can get started with Thryv after the onboarding process is complete:

• Log in to the admin dashboard to access the central workspace from which you will manage business operations
• View the main dashboard and check out appointments, customer interactions, tasks, invoices, and recent activity in the same interface
• Configure your business profile, team permissions, and communication preferences to align with the needs of your organization
• Import customer contacts and organize them by segmenting them for future targeted communication and follow-ups
• Navigate between the different modules, such as CRM, Calendar, Marketing, Payments, Communication, and Reporting – all through the main menu
• Create automated workflows for key elements like appointment reminders, marketing campaigns, customer follow-ups, and review requests
• Monitor analytical reports and organizational performance dashboards to track sales, customer engagement, and operational metrics

Who Is Thryv For?

Thryv is used by a wide range of industries and sectors, mainly:

• Home services
• Healthcare
• Legal and finance
• Auto services
• Dental practice
• Electrical services

Thryv Use Cases

Based on our analysis of Thryv features, capabilities, and marketing positioning, we have identified the types of learners and educational needs the platform is best suited to support.

Managing Appointment Request For Service-Based Businesses

Home services companies, wellness clinics, and salons are at risk of losing customers when appointment requests are tracked manually and delivered through different channels. With Thryv’s Online Booking function, businesses can publish booking pages where customers can schedule appointments in available time slots. These appointments are automatically added to the calendar. This helps teams coordinate schedules without having to manually recheck when confirming bookings.

Follow Up With New Leads Before They Go Cold

Small businesses that receive inquiries from phone, email, social media, or other legacy mediums might find it difficult to give timely and consistent responses. This is because lead data is scattered across multiple platforms. Through Thryv’s Lead Capture and AI Lead Insights, teams can view any queries in a single platform and respond with the relevant information.  It also allows them to review leads, assign follow-up actions, and continue communicating through the CRM instead of using multiple systems.

Improving Local Visibility For Businesses With Inaccurate Online Listings

Local contractors, law firms, or medical practices may appear with outdated business hours, incorrect contact details, or incorrect information online. This makes them hard to find, reducing potential customers. Thryv’s Online Listings centralizes and organizes listing information across supported directories through a single dashboard. This allows them to relay consistent business details to customers, no matter where they search.

Running Local Advertising Without Managing Multiple Marketing Platforms

A business executive who promotes seasonal services or limited-time offers may spend time creating and managing campaigns across different advertising platforms. Thryv’s Ad Boosts and Search Boosts tools can streamline campaign management by allowing executives and marketing teams to launch and monitor local advertising efforts within the platform. This gives a single source of truth to oversee promotional activity while also increasing visibility in relevant local searches.

Organizing Customer Communication Across Multiple Channels

Businesses that rely on disconnected systems to communicate with customers often find it difficult to track previous conversations before promptly responding to new inquiries. Through Thryv’s centralized customer records, contact management, and communication history, staff members can maintain continuity in their conversations with customers. This helps them effectively manage customer relationships.

Is Thryv Right For You?

For small, service-based businesses, Thryv is a strong solution for managing customer relationships, marketing, and payments in a single platform. The platform combines CRM, online booking, invoicing, payment processing, reputation management, AI-powered lead insights, and marketing tools to help teams organize customer interactions from a singular interface.

With its extensive automation capabilities, centralized communication history, and local marketing features, teams can save time while maintaining strong customer engagement. Thryv is particularly suitable for smaller teams that do not require advanced developer controls or API-based workflows.

Thryv also enhances security by incorporating 2048-bit encryption, TLS encryption, AWS hosting, Cloudflare DDoS protection, and compliance with HIPAA and CCPA standards. This helps keep customer data safe.

Still deciding if Thryv is the right fit for your business? Contact our customer support team at (661) 384-7070 to get help in making the right decision.