Dotdigital is a cloud-based email marketing software designed to assist B2B, B2C, and e-commerce marketers to create and automate their marketing emails. Dotdigital is an advanced tool that promotes customer engagement by enabling the users to engage and trace their audience through customer engagement technology.

The software allows users to import and manage contacts through contact management functionality. The process of email delivery can also be automated. The automation for lifecycle marketing, multichannel marketing and repeat purchase targeting can be customized via dotdigital Engagement Cloud. Dotdigital offers customized reports and dashboards for viewing email marketing strategy and to measure the key campaign metrics. It allows the users to make a better decision for refining the campaign conversion charges.

Benefits: Dotdigital is very simple and easy to use. It can be used by a person who does not even know the technical aspects of sending emails. Another benefit of dotdigital is that, it can show images from broken link. It also provides a feature of campaign reporting. Switching between multiple accounts is also very easy with this email marketing tool.

USP: The software provides a full-featured email platform in a low cost as compared to other software in the market.

Limitations: There are many bugs in the software so it often throws off spaces during editing text in the design interface.

Pricing: Users can get the pricing details on their website after providing details.

Support: Support is available through email, tickets, phone and live chat.

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