Firstup: Pricing, Free Demo & Features

Name: Firstup
Price: 10.99 USD
Rating: 4 (20 reviews)

Last Updated Oct 1, 2026

Reviewed by

Ali Gohar

Key Takeaways

Generated from the text of customer reviews

Firstup is an employee communications platform used by internal communications, HR, and IT teams. It benefits large, distributed workforces, particularly in healthcare, manufacturing, hospitality, and retail. Users value its mobile reach and content flexibility, though some find backend administration challenging. Firstup now also supports searching organizational communications inside Microsoft Copilot and ChatGPT through MCP.

Our Verdict

Firstup is suited to large organizations coordinating communications across dispersed or frontline teams. Its enterprise orientation makes the investment easier to justify where workforce reach and communication consistency are priorities, while smaller organizations might find the pricing to be steep. We recommend Firstup for enterprises needing centralized employee communications across complex, distributed workforces.

Overall Rating

Based on 20 users reviews

All Reviews

Rating Distribution

Positive

75%

Neutral

25%

Negative

Starting Price

$10.99

per user per month

Firstup Specifications

Employee Information Management
Employee Onboarding
Employee Self-Service Portal
Workforce Analytics
Employee Engagement
Alerts/Notifications
Mobile App
Recruitment and Applicant Tracking
Performance Management
Attendance and Time Tracking

View All Specifications

What Is Firstup?

Firstup is an employee communications platform that helps enterprise organizations deliver, personalize, and measure communications for distributed workforces. It supports internal communications, HR, and leadership teams that need to reach employees across different roles, locations, and work environments.

Intelligent targeting helps address information overload by tailoring messages according to employee attributes, behaviors, and preferences. Moreover, personalized journeys coordinate communications around employee roles and lifecycle events. Engagement dashboards further show communication performance by channel and audience. Firstup also provides mobile, intranet, email, and digital signage channels for reaching employees across different workplace settings. Overall, the platform combines communication delivery, personalization, and measurement for efficient enterprise workforce communication.

What Is Firstup Best For?

Firstup is noteworthy for its Intelligent Communication that combines omnichannel delivery, precise personalization, and measurable campaign performance. Teams can tailor content by role, location, language, behavior, and other attributes, timing messages around actual engagement patterns. Dashboards show results across channels and audiences, helping communicators identify gaps and adjust campaigns as they go. For employers and HR teams, this means a way to reach distributed workforces with more relevant messages and clearer visibility into communication outcomes.

How Much Does Firstup Cost?

Firstup pricing is estimated to start at $10.99/user/month, based on industry benchmarks for similar platforms. The vendor offers three custom-priced pricing plans. The pricing is per user, per month, with annual billing. The plans are:

Essential
Professional
Premier

An add-on, Employee intranet, is also available.

Additionally, users may incur potential extra costs. The following figures are estimated and may vary depending on provider terms and requirements:

Implementation And Configuration: $10,000–$50,000
Content Migration: $5,000–$30,000
Custom Integrations: $15,000–$50,000/integration
Training And Change Management: $5,000–$30,000
Data Cleanup And Preparation: $3,000–$15,000
Custom API Development: $10,000–$50,000
Ongoing Administration: $30,000–$120,000/year
Content Governance And Maintenance: $10,000–$50,000/year

Smaller organizations may find Firstup’s pricing harder to justify when communication needs are limited, while larger enterprises may see greater value from its broader employee engagement and communication capabilities.

Request a personalized Firstup price quote for your business today.

Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.

Firstup Integrations

The software supports integration with multiple systems and platforms, such as:

How Does Firstup Work?

Here's how users can navigate the software:

Log in to the Firstup admin app and connect employee data from HR systems
Build target audiences in Audience Builder using attributes like role, location, department, language, or shift
Create posts and campaigns in Creator Studio, using drag-and-drop editing and the AI Content Creator to draft copy, headlines, and summaries
Choose delivery channels like mobile app, email, web experiences, Microsoft Teams, and digital signage, then schedule or publish the content
Use intelligent delivery to time messages around individual employees’ engagement patterns, and retarget employees who haven't engaged or completed a required action
Set up employee journeys that trigger sequenced messages based on dates, events, or employee attributes, such as onboarding or benefits enrollment
Track reach, engagement, and audience response, and review the executive summary dashboard for leadership reporting. Adjust targeting, content, or timing based on results

You can also book a free Firstup demo to see its functionality in action.

Who Is Firstup For?

Firstup is ideal for a wide range of industries and sectors, including:

Manufacturing
Retail
Hospitality
Healthcare

Firstup Use Cases

Based on our analysis of user feedback and Firstup software's current capabilities, we have identified the following scenarios where the software works well:

Large, Distributed Workforces With Deskless Employees

Firstup is suited to organizations whose employees work across multiple sites, shifts, or locations and can't rely on regular desktop access. Its mobile-first communication, employee app, and digital signage help organizations reach frontline workers where work actually happens, while targeted delivery tailors messages by role, location, or shift. This matters most for industries like manufacturing, healthcare, retail, and hospitality, where communication gaps can affect day-to-day operations.

Organizations Managing Major Workforce Initiatives

Organizations rolling out company-wide initiatives can use Firstup when employees need to move from simply receiving information to actually taking action. Journey orchestration supports personalized employee journeys from awareness through action, while engagement insights help communication teams see which messages are landing and adjust campaigns accordingly. The platform also works with workforce data from systems like Workday for targeted initiatives such as onboarding, benefits enrollment, and policy updates.

Multi-Site Operations Requiring Consistent Communication

Firstup fits organizations that need consistent communication across geographically dispersed locations, without treating every employee audience the same way. Teams can tailor communications by location, department, role, language, and management level, helping local audiences get information relevant to their responsibilities. This applies particularly to businesses operating across numerous facilities, stores, or other work sites.

Frontline Teams Handling Safety, Compliance, Or Operational Changes

Organizations where missed updates carry operational or safety consequences can use Firstup to put critical information directly in front of frontline workers. The platform supports targeted alerts and communication across shifts and locations, while digital signage delivers messages in high-traffic workplace areas without requiring employees to use a device or log in. This suits healthcare safety campaigns and manufacturing communications around safety and operational changes.

Is Firstup Right For You?

When employees receive too many broad messages, critical updates can get buried or ignored entirely.

Firstup addresses this with personalized feeds, audience targeting, and employee journeys that use attributes, preferences, and engagement patterns to deliver relevant content across mobile, email, web, and other channels. This makes it suitable for dispersed workforces that need role-, location-, or shift-specific communication, and reflects the growing focus on personalized employee communication across industries. Engagement insights also help teams see which messages resonate and where adjustments are needed.

For security, Firstup supports TLS 1.2 in transit, AES-256 encryption at rest, SAML SSO, SOC 2 Type 2 compliance, GDPR, CCPA, and ISO 27001 certification. Its notable clients include Boeing, Dow, Ford, Providence, Kraft Heinz, and more.

Still doubtful if Firstup is the right fit for you? Connect with us at (661) 384-7070 for further guidance.

Firstup Features

AI Search

Conversational access to answers across Workday, ServiceNow, SharePoint, UKG Pro, and other organizational systems runs through Firstup's 'AI Search.' Employees can ask questions in their own words, get role-tailored answers, and continue follow-up conversations without losing context. Available within Microsoft Copilot and Teams, it helps employees find information without hopping between multiple systems.

See How It Works

AI Content Creator

See How It Works

AI Insights

Data gets analyzed to help leaders understand communication effectiveness and identify next steps through the 'AI Insights' tool. It can answer questions, assess employee sentiment, and flag areas needing attention before teams even go looking for them. Pulling reports and examining dashboards manually becomes less necessary, freeing up more time for teams to actually act on findings.

See How It Works

Journey Orchestration

Employees get guided through key moments with sequenced communication flows via this feature. Teams can map employee lifecycle moments, design multi-step sequences that adapt to employee responses and data, and trigger messages based on attributes, dates, and events. This enables more timely communication that actually responds to each employee's circumstances, rather than a generic broadcast.

See How It Works

Engagement Insights

The software tracks communication performance, engagement trends, workforce gaps, and audience responses. Teams can measure whether employees read and act on messages, connect communications to measurable results, and catch engagement or sentiment shifts early. An executive summary dashboard centralizes KPIs, trends, and audience insights for clearer leadership decisions.

See How It Works

Employee Intranet

Self-service, smart assistance, and targeted communication all combine in Firstup's 'Employee Intranet,' one hub for everyday employee needs. Employees can use intelligent search to find answers, complete tasks like PTO and timecards, connect with colleagues, and receive reminders for training and certifications. Everyday employee information, tasks, and communication end up in one place.

See How It Works

Pros And Cons of Firstup

A quick look at Firstup's strengths and weaknesses to
help you decide if it's the right fit

Pros

Easy content creation supports attractive employee communications
Detailed analytics provide useful communication performance insights
Multichannel delivery reaches employees without a company email
Personalized content keeps employee messages relevant and accessible
Responsive support helps resolve implementation and setup issues

Cons

Reporting at times lacks detailed information about user behavior trends
Some users find the branding customization limited
Older messages can be difficult to locate efficiently

Firstup Pricing

An overview of Firstup pricing plans to help you
choose the best option for your team and budget.

Essential	Professional	Premier

Creator studio Calendar Universal employee profile Employee web experience Audience builder AI search Engagement insights Employee mobile app Employee email	Everything in Essential, plus: AI content creator Brand governance Translations User generated content Polls Intelligent delivery Executive summary dashboard AI insights	Everything in Professional, plus: Journey insights Exit criteria Journey builder Event triggers Journey flows

Disclaimer: The pricing details were last updated on Sep 14, 2026 from the vendor's website. Please contact us for a tailored pricing list.

Firstup Reviews

Insights from real users on Firstup’s features,
performance, and overall experience.

Total 20 reviews

All reviews are from verified customers

Rating Distribution

Stars

40%

Stars

35%

Stars

10%

Stars

15%

Stars

Share your experience

Josephine M.

Enterprise, 500+ employees

5.0

November 2024

“Great tool for boosting team engagement”

Pros

I can connect with my team members one-on-one instantly and the process is really smooth and fast.

Cons

Haven't run into any real issues so far, its been pretty smooth sailing.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Kristen B.

Enterprise, 500+ employees

3.0

November 2024

“decent and customizable platform”

Pros

I find it simple and the analytics are quite detailed.

Cons

Getting support for new feature requests can be pretty frustrating and takes way too long.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Anonymous

Enterprise, 500+ employees

2.0

November 2024

“Streamlined communication for our staff”

Pros

This platform has completely transformed how we connect with our workforce, giving everyone instant digital and mobile access to company updates and communications. It's opened up incredible opportunities for employee engagement that we never had before. The customer community has been useful too as we've made valuable connections with other communicators and administrators, and the in-person events they organize have been really worthwhile.

Cons

umm the team I work with changes pretty frequently, which can be disruptive. Coming from the Dynamic platform, there are several features we really miss and wish could be integrated here.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

View All 20 Reviews

Frequently Asked Questions

Quick answers to common questions to help you better understand the product, features, and services.

Does Firstup offer an API?

Yes, the platform offers an API.

Who are the typical users of Firstup?

Firstup features are geared towards retail, healthcare, manufacturing, and hospitality industries.

What other apps does Firstup integrate with?

Firstup software offers integration with UKG, Workday, Salesforce, MS Teams, OneDrive, and ADP.

Does Firstup have a mobile app?

Yes, the vendor offers a mobile app for both Android and iOS users.

What types of pricing plans does Firstup offer?

Its pricing is estimated to start at $10.99/user/month, based on industry benchmarks. The vendor also offers three custom-based pricing plans: Essential, Professional, and Premier. Get in touch for a tailored Firstup cost estimate.

What level of support does Firstup offer?

Firstup offers support via ticket submission and a dedicated help center.

What language does Firstup support?

The platform primarily supports English.

Firstup

Key Takeaways

Our Verdict

Overall Rating

Rating Distribution

Starting Price

$10.99

Firstup Specifications

What Is Firstup?

What Is Firstup Best For?

How Much Does Firstup Cost?

Firstup Integrations

How Does Firstup Work?

Who Is Firstup For?

Firstup Use Cases

Large, Distributed Workforces With Deskless Employees

Organizations Managing Major Workforce Initiatives

Multi-Site Operations Requiring Consistent Communication

Frontline Teams Handling Safety, Compliance, Or Operational Changes

Is Firstup Right For You?

Firstup Features

Pros And Cons of Firstup

Pros

Cons

Firstup Pricing

Essential

Professional

Premier

Custom price

Custom price

Custom price

Firstup Reviews

Frequently Asked Questions

Does Firstup offer an API?

Who are the typical users of Firstup?

What other apps does Firstup integrate with?

Does Firstup have a mobile app?

What types of pricing plans does Firstup offer?

What level of support does Firstup offer?

What language does Firstup support?

What Is Firstup?

What Is Firstup Best For?

How Much Does Firstup Cost?

Firstup Integrations

How Does Firstup Work?

Who Is Firstup For?

Firstup Use Cases

Large, Distributed Workforces With Deskless Employees

Organizations Managing Major Workforce Initiatives

Multi-Site Operations Requiring Consistent Communication

Frontline Teams Handling Safety, Compliance, Or Operational Changes

Is Firstup Right For You?