Glassdoor

What Is Glassdoor?

Glassdoor is a workplace intelligence platform that connects employer reputation data with candidate behavior. Unlike a traditional employer branding tool, it gives organizations visibility into how job seekers research them before applying. Its ‘Employer Center’ combines profile activity, candidate demographics, review trends, and competitor comparisons. These insights can reveal which roles, locations, and competitor companies attract the same talent pool.  

In addition to its analytical capabilities from an employer's point of view, Glassdoor offers a large career community. This approach provides professionals with a forum for conducting research on companies, salary comparisons, job exploration, and even discussing their experiences at work. This is another example of a feedback mechanism that links candidate research and employer reputation.

What Is Glassdoor Best For?

Glassdoor is best known for its company review and job search system, which connects job seekers with transparent, firsthand insights from current and former employees within a unified recruitment marketing platform. 

How Much Does Glassdoor Cost?

Glassdoor cost is estimated at $300–$2,000+/month, based on comparable employer branding and recruitment marketing platforms. The range is intended for general budgeting purposes, as actual costs can vary by employer size, selected branding package, analytics requirements, and advertising scope. Glassdoor offers a free Employer Profile, while enhanced analytics and branding capabilities require paid packages.  

In addition to the base subscription costs, organizations should account for the following potential expenses:

• Review Intelligence: $200–$600+/month as an estimated add-on to paid employer branding packages. Glassdoor confirms that this service carries an additional cost
• Employer Branding Ads: $1,000–$5,000+/campaign, depending on audience targeting, campaign duration, and reach requirements. Glassdoor sells Brand Ads separately from employer profiles
• Spotlight Pages And Branded Campaigns: $1,000–$5,000+/campaign for enhanced employer-brand visibility and targeted candidate engagement
• Enterprise Employer Branding: $2,000–$10,000+/month for larger organizations requiring advanced analytics, competitor benchmarking, targeting, and broader branding capabilities. Glassdoor's enterprise-oriented packages are quote-based

Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.

Glassdoor Integrations

The software supports integration with various hiring and Applicant Tracking Systems (ATS), including Indeed.

How Does Glassdoor Work?

Here's how you can get started with the software:

• Create an employer account and claim the company's free Glassdoor profile
• Set up basic company information, mission statement, logo, and photos
• Configure review request templates and send them to current employees
• Monitor incoming reviews and ratings through the ‘Employer Center’ dashboard
• Respond publicly to reviews to show candidates and employees the company is listening
• Track profile analytics, filtering by job title, location, and employment status
• Review sentiment summaries through ‘Review Intelligence’ and share findings with leadership

Who Is Glassdoor For?

Glassdoor serves a wide range of industries and sectors, including:

• Construction
• Information Technology (IT)
• Retail
• Insurance
• Staffing and recruiting

Glassdoor Use Cases

Based on our analysis of user reviews and Glassdoor features and current capabilities, we have identified key scenarios where this software is a good fit for HR and talent acquisition teams:

1. Global Employers Struggling To Understand How Employee Sentiment Varies By Location

A multinational company can have thousands of reviews, making country-level trends difficult to identify manually. Glassdoor’s ‘Review Intelligence’ breaks sentiment down by country, job function, topic, and timeframe. Amazon used these insights to identify trending topics and understand regional differences in employee experience. This helped its employer-brand team tailor Glassdoor profiles to different markets.

2. Companies Facing Declining Employee Satisfaction And Uncertain Workplace Sentiment

An organization experiencing falling satisfaction needs timely feedback to understand what employees value or want changed. ‘Insights’ on Glassdoor can highlight changes in ratings, reviews, and employee sentiments. Intuit used Glassdoor to keep track of positive and negative changes as the workplace environment was rapidly changing. The firm reported an increase in employee engagement by six times in six months.

3. Employers Competing For Specialized Talent In A Skills-Short Market

Businesses in engineering, construction, and technical fields typically need to contend with a shortage of suitable candidates. Equans used their Glassdoor profile to draw attention to career growth, entry-level opportunities, and the experiences of employees. They also appealed to specialists in trade, engineering, and facilities management through ‘Employer Branding Ads’. Equans reported that Glassdoor campaign helped boost the number of apply starts by 49%, as well as unique visitors by 84%.

4. Recruiters Struggling To Attract Candidates Who Match The Company’s Values

An abundance of applicants is no good when they don’t possess the necessary attributes for the job. Thomas J. Henry Law gauged employee sentiments using Glassdoor to find genuine strengths that they have concerning Diversity, Equity, and Inclusion (DEI) and career growth. These were leveraged to generate employer-brand messaging targeting junior and senior attorneys. Glassdoor’s campaigns reportedly doubled the started-application rate while reducing cost per application by 37%.

5. Employers Needing To Reach Underrepresented Candidates With A Clearer Workplace Story

Companies pursuing diversity goals may struggle to communicate workplace initiatives beyond generic hiring statements. Trupanion used its Glassdoor profile to explain its DEI programs, employee initiatives, and commitment to pay transparency. It also used candidate data to understand who was engaging with its employer brand. According to Trupanion, these updates increased applicants from underrepresented groups by 14%, while female applicants increased by 16%.

Is Glassdoor Right For You?

Glassdoor is worth considering if a company wants candidates to see an honest, employee-driven view of its culture before applying. It suits organizations of any size, from a free profile for smaller teams to an ‘Enhanced Profile’ for larger recruiting operations. Its ‘Best Places to Work’ and ‘Best CEOs’ awards are determined entirely by employee reviews, with no self-nomination involved.  

Glassdoor also maintains SOC 2 Type 2 certification along with GDPR, CCPA, and LGPD compliance for handling employer and candidate data.

Not sure if Glassdoor is the right fit for your organization? Speak with us at (661) 384-7070 for guidance.