Klaviyo is an innovative and responsive cloud-based marketing automating service. With its easy-to-use interface and centralized marketing system, Klaviyo efficiently enables eCommerce users to effectively target, personalize, optimize, and monitor their marketing campaigns, particularly regarding email and social media channels. Its use of unconventional tools makes it easier to segment without depending on traditional ways of recording data such as spreadsheets, while collecting data from existing eCommerce platforms (like POS) and other marketing software.

However simplistic in its use, this software proves to be powerful and effective, and includes smart features like segmentation, single-click integrations site tracking, custom activity fields, autoresponders, 360-degree customer profiles, drag-and-drop email designs, and ROI-based reporting. With such a wide range of features, it ensures that the customers always receive the required message at the right time. Hence, the need for guesswork becomes unnecessary, as it helps marketing firms in data-based targeting, which includes website browsing tracking, purchases history, email history, and customer wish-lists.

Price: Kalviyo pricing starts at $20 per month. A free version is  also available for solo and small practices.

Klaviyo


Klaviyo reviews

Overall Rating

13 Reviews

Excellent
85%
Good
15%
Average
0%
Poor
0%
Terrible
0%

Anonymous

-

2-10 employees

August 2019

Adaptive and customizable

Pros:
With Klaviyo, I was able to raise the average lifetime value of my customers by offering a very good email platform. Customizing emails is very intuitive and easy. The open rates were very high with this software. There's an abundance of pre-built great templates that you can use to make great emails very fast. The perfect platform for eCommerce.

Cons:
Quite expensive compared to other vendors offering the same things.

Craige Hardel

Hardel Enterprises

2-10 employees

August 2019

Great platform for eCommerce

Pros:
Klaviyo offers some really powerful features. Although, there is a learning curve, but once you get used to the roped, it is very useful. Really good templates for beginners and pros as well
My go-to solution for eCommerce clients. It has robust automation tools, good templates and everything I need.

Cons:
Their onboarding process could be easier They have tutorials but they're fuzzy and should be made available with webinars being an option.

Tasha

Columbia Sportswear Company

1,001-5,000 employees

August 2019

Great self-responding tools

Pros:
Klabiyo's amazing sales report system allows me to work much better with transactions. It offers seamless integration with external e-commerce services and several other marketing tools. The self-answering feature for emails is highly customizable.

Cons:
Does not have spreadsheets to organize much of the data, which can be real issue since it makes the work more complicated. It does not work with shopping carts and has no function to manage work based on tasks. Instagram integration is slow.

Kelsie

Bills Taco House

11-50 employees

August 2019

Overall great product

Pros:
Klaviyo offers great features for analysis while working with investment return follow-ups. Plenty of marketing automation tools and email list system.

Cons:
Multiple issues integrating with POS software, the platform either halts or collapses. Takes too much time. self-responders are constricting.

Caitlin

Leg Up Marketing + Communications

1 employee

August 2019

Strong ESP. Perfect for retailers

Pros:
I have has the most wonderful working experience with Klaviyo. It is a powerful, intuitive, and revenue-driving email service provider, offering tons of features. Yet, even with all the complex functions, it is really easy to learn, even for a beginner. Klaviyo has an amazing support team always ready to help you enhance your performance with the software. From creating flows to segmenting your list, Klaviyo can do it all.

Cons:
there are no negative sides to this. Some features are a bit confusing, but that's to be expected with that level of power.

Eric

Landstar

1,001-5,000 employees

August 2019

Insightful real-time analytics reports

Pros:
Among the most outstanding properties of Klaviyo is how intricatel detailed it's performance reports are. It offers flawless integraton with social networks, which allows us to keep better track of them. Klaviyo also includes a good email list management system.

Cons:
It does not have enough templates for self-responders, so we must waste time working on creating our own.The platform does not allow working with spreadsheets, wich is a major drawback.

Eric

Landstar

1,001-5,000 employees

August 2019

Insightful real-time analytics reports

Pros:
Among the most outstanding properties of Klaviyo is how intricately detailed its performance reports are. It offers flawless integration with social networks, which allows us to keep better track of them. Klaviyo also includes a good email list management system.

Cons:
It does not have enough templates for self-responders, so we must waste time working on creating our own.The platform does not allow working with spreadsheets, wich is a major drawback.

Christian

Schlumberger

10,000+ employees

August 2019

Good value for money

Pros:
Klaviyo is easy to use. There is a list of pre-built templates ready to use.

Cons:
Setting up promo code links is a little tricky as there are no quick buttons dedicated to creating them.

Stuart

Treat Your Skin Ltd.

11-50 employees

August 2019

great marketing automation tool

Pros:
the software provides a feature-rich suite for email and marketing automation. It is easy to use, highly customizable and offers the ability to sync custom audiences to Facebook. They are always improving the software with extra features such as CLV data and creating back-in-stock emails recently, as an example.

Cons:
Creating automated campaigns (known as flows) is a bit overwhelming, especially when editing a campaign there are chances you can accidentally delete things and mess the entire campaign up so you need to be careful and plan ahead what you are doing because of this.

Gabriele

Mintway Shop

1 employee

August 2019

Highly recommended

Pros:
Klaviyo offers the best automation tools. I never have to send emails to my customers or prospects manually anymore, Klaviyo does it for me. It's also super easy to customize any errors or flaws. Their customer service is truly outstanding.

Cons:
I do have to say that this is the best email marketing tool I have tried so far. But it is highly overpriced.

Our EHR consultants can help narrow down software options for you based on your price range and needs.

Call us at (661) 384-7070