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Passion.io pricing starts at $119/month (billed monthly). It offers four tiers (Launch, Scale, Expand, and Passion Plus) with clear monthly and annual pricing. These plans provide creators, coaches, educators, and paid communities with branded apps on iOS, Android, and web with customizable pricing options (subscriptions, one-time purchases, freemium).
Launch | Scale | Expand | Passion Plus |
$119/month (Billed monthly) | $299/month (Billed monthly) | $699/month (Billed monthly) | Custom Pricing |
What’s Included: | What’s Included: | What’s Included: | What’s Included: |
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The table given below highlights the key feature differences across the four Passion.io pricing plans.
Feature | Launch $119/month (Billed monthly) | Scale $299/month (Billed monthly)
| Expand $699/month (Billed monthly)
| Passion Plus Custom Pricing
|
Total Users | 250 | 1000 | Unlimited | Unlimited |
Paying Customers | 25* Included | 100* Included
| Unlimited
| Unlimited
|
Your Own Passion App | Included | Included | Included | Included |
Subscriptions (Memberships, One-time, Free)
| Included
| Included
| Included
| Included
|
Video File Size | 1GB | 2GB | 5GB | 5GB |
Interactive Products, Exercises And Goal Trackers | Included | Included | Included | Included |
In-App Search
| Included
| Included
| Included
| Included
|
Integrations (Calendly, YouTube Live, Typeform, Stripe) | Included | Included | Included | Included |
Communities And Group Chat | Basic | Advanced | Advanced | Advanced |
One-to-One Messaging | Included | Included | Included | Included |
Zapier Integration | Not Included | Included | Included | Included |
Drip Content And Automation | Basic | Advanced | Advanced | Advanced |
App Store Publishing (iOS And Android) | Not Included | Not Included | Included | Included |
Remove Passion.io Branding | Not Included | Included | Included | Included |
Apple Pay And Google Pay Support | Not Included | Not Included | Included | Included |
Push Notifications | Not Included | Not Included | Included | Included |
Offline Mode | Not Included | Not Included | Included | Included |
Customer Support | Email And Chat | Email, Chat And Video | Dedicated Success Manager | |
Onboarding Support | Included | Included | Included | Included |
Content Migration | Not Included | Not Included | Not Included | Included |
Custom Analytics | Not Included | Not Included | Not Included | Included |
Growth Coaching | Not Included | Not Included | Not Included | Included |
PassionPayments Fee | 3.9% | 2.7% | 2.0% | 1.9% |
Price:
Ideal For: Creators launching their first mobile app or a small community without hiring developers
What To Know About This Plan: The launch plan is best for those creators, educators, and coaches who are about to create their first app to test a paid program without requiring coding skills. This plan provides users with drag-and-drop course builders and customizable templates to quickly create mobile apps.
Features Included:
Transaction Fee:
Price:
Ideal For: Growing creators and large publishers who need solid branding, automation, and community features
What To Know About This Plan: The Scale plan is designed for creators who want more operational efficiency, stronger branding, automation, and community features without switching to the advanced tier.
Features Included:
Everything in Launch, plus:
Transaction Fee:
Price:
Ideal For: Businesses scaling and publishing public mobile apps
What To Know About This Plan: The Expand plan unlocks full mobile app distribution through Apple App Store and Google Play. It also adds engagement tools such as push notifications and offline mode. This plan is suitable for businesses that consider their mobile app as a primary customer platform.
Features Included:
Everything in Scale, plus:
Transaction Fee:
Price: Custom pricing
Ideal For: Business coaches and high-revenue creators
What To Know About This Plan: Passion Plus focuses on providing white-glove support to users, with the Passion team building the app, migrating content, and handling app store submissions. This plan works well for established businesses and creators who focus exclusively on content creation and community management and want to outsource the technical setup entirely. This also helps to build apps in 30 days without any technical issues.
Features Included:
Everything in Expand, plus:
Transaction Fee:
Passion.io uses PassionPayments as its default payment system. Standard transaction and processing fees from Stripe, Apple App Store, or Google Play also apply, depending on how customers complete purchases. Beyond the monthly subscription fee, users should expect the additional charges given below:
When selecting the right Passion.io plan, consider your current revenue, branding requirements, publishing goals, and your business's expected growth. This is because each tier offers a different level of automation, publishing access, and strategic support, which directly affects how efficiently you can operate and expand your app.
Passion.io offers lower monthly rates when you choose annual billing instead of paying month-to-month. The features remain the same, but the total yearly cost is reduced with annual subscriptions.
Below is a comparison of monthly vs annual pricing:
Plan | Monthly Billing | Annual Billing (/month)
|
Launch | $119 | $99 |
Scale | $299 | $239 |
Expand | $699 | $599 |
Passion Plus | Custom | Custom |
Monthly billing offers flexibility for users who want to test the platform before making a longer commitment. Annual billing, on the other hand, is more suitable for creators and businesses planning to use Passion.io long term, as it reduces overall platform costs.
Passion.io recommends specific plans based on the revenue you aim to generate, aligning its pricing tiers with your expected monthly app income. For example, the platform suggests the Launch plan for creators starting out, while higher-tier plans are recommended for significantly larger earnings potential.
Below is a breakdown of which plan fits different revenue levels:
Revenue Goal | Recommended Plan |
Up to $4,500/month | Launch |
$5,000 – $9,500/month | Scale |
$10,000 – $40,000+/month | Expand |
$40,000+/month | Passion Plus |
Here is a breakdown of how users evaluate Passion.io based on real-world experience:
Passion.io has an ease-of-use rating of 4.5/5. Users report that the platform is easy to navigate and simplifies the process of creating and managing a mobile app. Its structured interface helps creators organize their programs, subscriptions, and communities without requiring technical expertise. This makes it easier to launch and operate their app efficiently.
The platform receives a customer support rating of 5.0/5. Users highlight responsive support and helpful guidance during onboarding and setup. This timely support helps prevent delays and ensures smooth operations.
Passion.io earns a functionality rating of 4.5/5. Reviewers note that the platform provides the essential features required to deliver content, manage user engagement, and scale a mobile app business. The availability of automation, integrations, and community tools allows creators to operate their app without relying heavily on additional software.
Passion.io receives a value-for-money rating of 5.0/5, indicating a strong perceived return on investment. Users appreciate the ability to build and monetize their own branded mobile app within a single platform. This reduces the need for multiple external tools and simplifies overall business management.
Alternative | Starting Price | Overall Rating |
$39/month | 3.6/5 | |
$95/month | 4.8/5 | |
$29/month | 4.8/5 | |
$99/month | 4.3/5 | |
| $179/month | 3.8/5
|
Disclaimer: The pricing is subject to change.
Based on the user feedback and feature analysis, passion.io generally rates:
To narrow your options, list all your must-have features such as branding removal, app store publishing, or advanced support to identify which plans best suit your budget and growth plan. Next, estimate your monthly cost, including platform transaction fees. Use onboarding to test app setup, subscriptions, and integrations. Pick Launch plan for your basic app development needs, Scale for branding and automation, Expand for public app distribution, and Passion Plus for dedicated growth support.
The pricing information in this guide, including plan details, subscription rates, platform fees, and feature availability, is sourced from Passion.io's official resources as of 2026. Each plan rate and features were carefully reviewed to provide a clear picture of the differences in automation, branding control, publishing access, support level, and transaction costs.
Verified user reviews were also considered to provide real-world experiences, particularly on ease of use, perceived value, support responsiveness, and functionality. This approach helps present a practical view of Passion.io’s pricing structure, so readers can easily assess which plan best aligns with their app goals and budget.
Those still evaluating their options can also explore our full LMS software directory to find a platform that fits their specific learning needs or contact for free advice from an expert.