Passion.io

• Passion.io follows a tiered subscription model with predictable monthly pricing and a custom option for a premium plan 
• It offers four plans, including Launch, Scale, Expand, and Passion Plus 
• All plans include in-app purchase support for Apple/Google Pay, Zapier integrations, and PassionPayments for web checkout
• The entry-tier Launch plan provides a branded app for iOS, Android, and the web, along with basic community engagement features. Mid-level plans introduce branding control and automation. Higher tiers allow public app store publishing and provide advanced support for scaling 
• Annual billing offers lower monthly rates compared to monthly subscriptions 
• Although the passion.io does not offer any free trial, it offers an annual 30-days money back guarantee 
• The total cost of the plans includes the subscription, a 3.9% PassionPayments web fee/sale, Apple or Google in-app purchase fees of 15–30%, and developer accounts costing $99/year for Apple and a one-time $25 for Google

The table given below highlights the key feature differences across the four Passion.io pricing plans. 

Launch Plan 

Price: 

• $119/month (Monthly billing) 
• $99/month (Annual billing) 

Ideal For: Creators launching their first mobile app or a small community without hiring developers 

What To Know About This Plan: The launch plan is best for those creators, educators, and coaches who are about to create their first app to test a paid program without requiring coding skills. This plan provides users with drag-and-drop course builders and customizable templates to quickly create mobile apps. 

Features Included: 

• It gives a no-code app builder, web app publishing, iOS and Android app creation, basic monetization features, and community tools 
• It supports 250 users with 25 paying customers 
• This plan includes capacity for 100 subscribers, 100 videos, and 1,000 push notifications/month
• 1,000 push notifications/month (approximately 30-35 pushes to 100 members) 
• Interactive products, exercises, and goal trackers 
• Subscription support for memberships, one-time purchases, and free content 
• Integrations with Calendly software, YouTube Live, Typeform, and Stripe 
• In-app search functionality 
• One-to-one messaging via direct messages and email 
• Community and group chat features 
• Onboarding call and access to the PassionFighters creator community 

Transaction Fee: 

• PassionPayments fee: 3.9%/transaction 

Scale Plan 

Price: 

• $299/month (Monthly billing) 
• $239/month (Annual billing) 

Ideal For: Growing creators and large publishers who need solid branding, automation, and community features 

What To Know About This Plan: The Scale plan is designed for creators who want more operational efficiency, stronger branding, automation, and community features without switching to the advanced tier. 

Features Included: 

Everything in Launch, plus: 

• Advanced drip content and automation 
• Zapier integration 
• This plan enables the removal of Passion branding for a stronger white‑label feel 
• Advanced community functionality 
• Includes custom domain support 
• Email and in-platform chat support 
• Provides increased push notifications limits and subscriber caps 

Transaction Fee: 

• PassionPayments fee: 2.7%/transaction 

Expand Plan 

Price: 

• $699/month (Monthly billing) 
• $599/month (Annual billing) 

Ideal For: Businesses scaling and publishing public mobile apps 

What To Know About This Plan: The Expand plan unlocks full mobile app distribution through Apple App Store and Google Play. It also adds engagement tools such as push notifications and offline mode. This plan is suitable for businesses that consider their mobile app as a primary customer platform. 

Features Included: 

Everything in Scale, plus: 

• App Store listing for iOS and Android 
• Apple Pay and Google Pay support 
• Engagement push notifications 
• Community broadcast notifications 
• Channel-specific notifications 
• Offline mode access 
• Email, chat, and video support 

Transaction Fee: 

• Passion Payments fee: 2.0%/transaction 

Passion Plus Plan 

Price: Custom pricing 

Ideal For: Business coaches and high-revenue creators 

What To Know About This Plan: Passion Plus focuses on providing white-glove support to users, with the Passion team building the app, migrating content, and handling app store submissions. This plan works well for established businesses and creators who focus exclusively on content creation and community management and want to outsource the technical setup entirely. This also helps to build apps in 30 days without any technical issues. 

Features Included: 

Everything in Expand, plus: 

• Specialized 1-1 support from Customer Success Manager, App store submission support, and Content migration assistance 
• Done-for-you app creation and design 
• Advanced analytics and custom integrations 
• Personalized app customizations 
• Dedicated Expert Marketing and Growth Coach (1 hour/month) 
• Exclusive Passion Plus community 
• Priority support with a quick response time 

Transaction Fee: 

• PassionPayments fee: 1.9%/transaction 

Additional Pricing Considerations 

Passion.io uses PassionPayments as its default payment system. Standard transaction and processing fees from Stripe, Apple App Store, or Google Play also apply, depending on how customers complete purchases. Beyond the monthly subscription fee, users should expect the additional charges given below: 

• PassionPayments Web Checkout Fees: Members pay a 3.9% platform fee plus standard Stripe processing fees, typically 2.9% + $0.30/transaction when they purchase through their web app using Passion's integrated payment gateway (PassionPayments) 
• Apple And Google In-App Purchase (IAP) Fees: When members purchase directly within their iOS or Android app, Apple and Google retain 15-30% of the transaction 
• Developer Program Fees: Users need developer accounts with both Apple and Google to publish their branded app on the major app stores. The Apple Developer Program costs $99/year (approximately $8.25/month) while the Google Play Developer is a one-time $25 fee for lifetime access. These are separate from Passion subscription and are paid directly to the app store providers 
• External Checkout Options: 0% platform fee. Users pay only their external processor's fees 

When selecting the right Passion.io plan, consider your current revenue, branding requirements, publishing goals, and your business's expected growth. This is because each tier offers a different level of automation, publishing access, and strategic support, which directly affects how efficiently you can operate and expand your app.

• Start With A Lower Plan: It will help you validate their app idea, while upgrading becomes necessary as their audience grows and requires advanced automation, branding, and app store distribution 
• Evaluate Branding And Automation Needs: As your business expands, the Scale plan becomes more practical because it removes Passion.io branding and introduces advanced automations. This helps improve your app’s professional appearance and reduces the manual work involved in managing user engagement and workflows 
• Assess Your App's Distribution Goals: If publishing your app on the Apple App Store or Google Play is part of your strategy, the Expand plan is necessary. It provides app store listing, push notifications, and payment integrations like Apple Pay and Google Pay, which are essential for reaching a wider audience and supporting higher user volumes 
• Determine The Level Of Support And Customization Required: Businesses that need migration assistance, personalized customization, and strategic growth guidance should consider Passion Plus. This plan includes dedicated success management, analytics support, and growth coaching, which can help optimize performance and scale faster 
• Plan For Long-term Growth: Starting with a plan that aligns with your current needs lets you control costs while building your mobile app business. As your audience, revenue, and operational complexity increase, upgrading to higher tiers ensures you gain access to the tools required to support sustainable growth 

Passion.io offers lower monthly rates when you choose annual billing instead of paying month-to-month. The features remain the same, but the total yearly cost is reduced with annual subscriptions. 

Below is a comparison of monthly vs annual pricing: 

Monthly billing offers flexibility for users who want to test the platform before making a longer commitment. Annual billing, on the other hand, is more suitable for creators and businesses planning to use Passion.io long term, as it reduces overall platform costs. 

Passion.io recommends specific plans based on the revenue you aim to generate, aligning its pricing tiers with your expected monthly app income. For example, the platform suggests the Launch plan for creators starting out, while higher-tier plans are recommended for significantly larger earnings potential. 

Below is a breakdown of which plan fits different revenue levels: 

Here is a breakdown of how users evaluate Passion.io based on real-world experience: 

Ease Of Use 

Passion.io has an ease-of-use rating of 4.5/5. Users report that the platform is easy to navigate and simplifies the process of creating and managing a mobile app. Its structured interface helps creators organize their programs, subscriptions, and communities without requiring technical expertise. This makes it easier to launch and operate their app efficiently. 

Customer Support 

The platform receives a customer support rating of 5.0/5. Users highlight responsive support and helpful guidance during onboarding and setup. This timely support helps prevent delays and ensures smooth operations. 

Functionality 

Passion.io earns a functionality rating of 4.5/5. Reviewers note that the platform provides the essential features required to deliver content, manage user engagement, and scale a mobile app business. The availability of automation, integrations, and community tools allows creators to operate their app without relying heavily on additional software. 

Value For Money 

Passion.io receives a value-for-money rating of 5.0/5, indicating a strong perceived return on investment. Users appreciate the ability to build and monetize their own branded mobile app within a single platform. This reduces the need for multiple external tools and simplifies overall business management. 

Disclaimer: The pricing is subject to change. 

Based on the user feedback and feature analysis, passion.io generally rates: 

• Overall rating: 4.6/5 
• Ease of use: 4.5/5 
• Functionality: 4.5/5 
• Value for money: 5/5 
• Customer support: 5/5 

To narrow your options, list all your must-have features such as branding removal, app store publishing, or advanced support to identify which plans best suit your budget and growth plan. Next, estimate your monthly cost, including platform transaction fees. Use onboarding to test app setup, subscriptions, and integrations. Pick Launch plan for your basic app development needs, Scale for branding and automation, Expand for public app distribution, and Passion Plus for dedicated growth support. 

The pricing information in this guide, including plan details, subscription rates, platform fees, and feature availability, is sourced from Passion.io's official resources as of 2026. Each plan rate and features were carefully reviewed to provide a clear picture of the differences in automation, branding control, publishing access, support level, and transaction costs.

Verified user reviews were also considered to provide real-world experiences, particularly on ease of use, perceived value, support responsiveness, and functionality. This approach helps present a practical view of Passion.io’s pricing structure, so readers can easily assess which plan best aligns with their app goals and budget.