Mailchimp is used by millions of users around the world for its web-based marketing automation and email marketing services. The application offers a number of unique tools for B2B and B2C businesses of all sizes to easily generate targeted mails, manage and track social media ad campaigns, automate responses and more. Users can share newsletters on social platforms and track engagement. It also enables users to collect and assess email responses. There are various comprehensive formats to view customer engagements and graphical data representation. The analytics feature generates comprehensive reports for users to monitor customer interactions and ad hoc reports.
Mailchimp has an interactive interface with a drag-and-drop feature. it also enables users to schedule emails, create custom invitations, analyze better sales and marketing tactics, as well as design, share and track email newsletters from any location. The application integrates with 3500+ sites and apps, with over 200 partner companies. It is supported by both iOS and Android-enabled devices.