What is Adobe Campaign?
Overview
Adobe Campaign is a marketing automation solution geared primarily towards helping large enterprises in automating, managing, and optimize actions pertaining to marketing across several different channels including email, direct mail, and mobile text. Users are provided with tools to create and share dynamic personalized campaigns across multiple online and offline channels at the same time. Offered features include direct mail, segmentation, personalized emails, deliverability, email management, cross-channel marketing, and campaign management.
The software offers an intuitive interface with tools categorized in the relevant menus. Its segmentation and targeting feature provides Adobe Analytics integration, audience segmentation, customer profiles, data connectors, and federated data access. It also comes with campaign management and reporting, direct mail, preference centers, email reporting, offer management, SMS, and push notification tools.
Seamless integration with Adobe Analytics, Adobe Experience Cloud, and Creative Cloud are offered.
Pricing: Pricing ranges from $0 to $100+/user/month for basic services, while the more advanced and large-scale ones cost around $12,000 to $25,000+/year.
USP: Neolane's cross-channel direct marketing and lead management solutions are offered to assist marketers in managing campaigns, resources, customer data, and analytical reports from a single platform to make staggering improvements in effectiveness and ROI.
Support: Support is provided via email, phone, and an online knowledge base.
Product Advantages: Ease of use. Robust analytics/reporting tools. A/B testing and smartphone-optimized email templates are offered.
Product Limitations: Expensive implementation. Spotty customer support. Rolling back changes is a cumbersome process.
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