Last Updated
Overview
Adthena provides AI-powered paid search intelligence with detailed market share analysis and advanced campaign efficiency insights. While the platform’s data analysis is slightly complex, its extensive market exposure and optimized ad performance allow businesses to enhance their growth and protect their reputation by building data-driven strategies.
Overall Rating
Based on 14 users reviews
4.9
Rating Distribution
Positive
100%
Neutral
0%
Negative
0%
Starting Price
Custom
Adthena Specifications
- Campaign Management
- Analytics and Reporting
- Brand Management
- Competitor Analysis
What Is Adthena?
Adthena software is an AI-based paid search intelligence platform that gathers and analyzes digital advertising data from various global markets. The software allows users to generate comprehensive market share reports, campaign efficiency metrics, and obtain competitor insights by utilizing its Whole Market View tools. It also offers Ask Arlo, a data analyst feature, supporting brands in optimizing PPC performance and controlling ad spend, thereby improving cost efficiency.
Adthena Pricing
Adthena Integrations
Adthena software integrates with:
- Looker Studio
- Microsoft Power BI
Who Is Adthena For?
Adthena is designed for the following sectors and industries:
- Technology
- Legal
- Pharmaceuticals
- Digital Agencies
- Finance
- Retail
- Travel
- Automotive
Is Adthena Right For You?
Adthena is suitable for enterprise brands requiring precise, data-driven insights to optimize their paid search campaigns. The platform provides extensive AI analytics and market exposure, ensuring efficient ad spending and campaign performance. Its advanced features allow users to improve decision-making and gain a competitive edge, leading to sustained business growth.
Still in doubt if Adthena is right for you? Contact our customer support team on (661) 384-7070 for further guidance.
Adthena Features
Brand Protection
Adthena ensures brand protection by delivering comprehensive measures to protect a brand's online presence. The software continuously monitors competitors and detects potential threats to a brand’s reputation, supporting stable growth by maintaining brand integrity.
Brand Activator
Adthena provides a Brand Activator that utilizes AI-powered search intelligence to enhance brand visibility and market presence. This feature identifies growth opportunities within the market and adapts paid search strategies accordingly to optimize ad performance, leading to brand expansion.
Auto Takedown
The software offers Auto Takedown, utilizing automated processes to detect unauthorized digital content that may harm brand integrity. Its AI algorithms continuously monitor digital assets and remove problematic ads efficiently, protecting brand reputation.
Ask Arlo- GenAI Analyst
The platform’s Ask Arlo - GenAI data analyst converts countless data points into actionable insights. It utilizes advanced analytics to identify industry-specific trends and detailed campaign performance metrics, supporting data-driven decision-making.
Pros And Cons of Adthena
Pros
It offers an extensive AI-powered search intelligence
The platform provides a comprehensive market share analysis
The software protects brand reputation through its data-driven recommendations
Cons
The platform has limited integrations
Its data analysis results are slightly complex
Adthena Reviews
Total 14 reviews
4.9
All reviews are from verified customers
Rating Distribution
5
Stars86%
4
Stars14%
3
Stars0%
2
Stars0%
1
Stars0%
Share your experience
Lead, 500+ employees
“Simple to use and features an excellent UI”
Pros
The setup is incredibly easy and the AI quickly analyzes your website, giving you everything you need with just a few clicks. It also lets you track your competitors' A/B tests and even predicts their scores. Plus the customer service is quick and very helpful. Overall I mostly see positives and no major flaws.
Cons
The historical data available is limited and the time period you can review is quite short. The screenshots of ad copies aren't from the actual SERP page, which looks a bit odd in presentations. It's not a major problem but still something worth mentioning. The tool is also very expensive but if you can afford it, it's worth it.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Financial Services, 500+ employees
“Essential for SEM/SEO teams”
Pros
One of the best features is the ability to monitor competitors across both SEM and SEO. Unlike other tools, Adthena scrapes Google's search results and provides its own data which is great for external validation.
Cons
One issue I have is the inability to automate reporting exports. While there is an API, it requires a very technical team for integration. It is possible to export data to Google's BigQuery and then into Datastudio but it's a cumbersome process.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
9
Marketing, 51-100 employees
“A valuable tool for understanding competitors”
Pros
It's great for finding out who your competitors are on specific search terms on Google Ads. You can also see what kind of ads they are running.
Cons
Sometimes the UI can be a bit glitchy but otherwise, everything works well. The customer service reps are extremely helpful and they respond quickly when you need assistance.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
9
Frequently Asked Questions
What types of pricing plans does Adthena offer?
Adthena cost varies depending on your organization type and needs. Users can request a quote for the plan that best suits them.
Who are the typical users of Adthena?
Typical users of Adthena include the automotive sector, digital agencies, finance sector, pharmaceuticals sector, retail sector, technology sector, travel sector, and legal sector.
Does Adthena offer an API?
Yes, Adthena does offer an API.
What other apps does Adthena integrate with?
Adthena software integrates with Microsoft Power Bi and Looker Studio.
What level of support does Adthena offer?
Adthena offers support through blogs, webinars, guides & reports, careers page, contact, and press & rewards.
Does Adthena have a mobile app?
No, Adthena software does not offer a mobile app.
What language does Adthena support?
Adthena supports English language only.