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Overview
Audiense provides businesses with advanced audience intelligence tools to identify key segments, influencers, and marketing opportunities. Its data-driven insights help optimize campaigns and reach the right audiences. While primarily focused on X-based analytics, its detailed segmentation and cross-industry applications make it a powerful solution for audience understanding.
Overall Rating
Based on 8 users reviews
3.9
Rating Distribution
Positive
63%
Neutral
38%
Negative
0%
Starting Price
Custom
Audiense Specifications
Campaign Management
Customer Segmentation
Social Media Management
Analytics and Reporting
What Is Audiense?
Audiense is a cloud-based marketing intelligence platform that helps businesses understand and engage their target audiences more effectively. It offers advanced audience segmentation, influencer identification, and persona development tools, allowing brands to identify key customer groups, discover influential voices, and create tailored marketing strategies. Suitable for small to large businesses, Audiense helps improve campaign relevance, boost engagement, and guide data-driven decision-making, solving the challenge of reaching the right audience with precision.
Audiense Pricing
Audiense offers tiered subscription-based pricing for its solutions, with plans designed to scale from individual users to large organizations. Here are the plans:
Audience Intelligence:
- Base Plan: $12,000/year (includes 25 reports, unlimited seats)
- Unlimited Plan: $28,750/per (3 seats, unlimited reports)
X Marketing:
- Free Plan: Free
- Pro Plan: $62.99/month
Disclaimer: The pricing is subject to change.
Audiense Integrations
The software supports integration with multiple systems and platforms, such as:
- Pulsar TRAC
- Meltwater
- GWI
- Talkwalker
Who Is Audiense For?
Audiense is ideal for a wide range of industries and sectors, including:
- Food and beverages
- Education
- Fitness centers
- Nutritionist
Is Audiense Right For You?
Looking for a powerful audience intelligence platform to better understand and engage your target audience? Audiense delivers AI-powered segmentation and audience insights, helping brands and agencies identify key segments, influencers, and opportunities for precise marketing campaigns.
The platform ensures secure and scalable operations, having been used by renowned clients such as PepsiCo, TikTok, and Warner Music. Audiense follows GDPR standards and meets key statutory and regulatory requirements.
Still not sure if Audiense is right for you? Contact our customer support team at (661) 384-7070, who will help you make the best decision.
Audiense Features
Audiense software allows businesses to identify and engage both micro and macro influencers to strengthen brand presence. It helps create author panels at scale, amplifying marketing campaigns, expanding audience reach, and increasing brand visibility across social platforms, ensuring influencer efforts are targeted and measurable.
The platform helps identify relevant sponsors and partners to maximize marketing collaborations. By evaluating potential value and co-marketing opportunities, Audiense supports strategic partnerships, improving campaign effectiveness, increasing brand exposure, and enabling businesses to build mutually beneficial relationships with sponsors and industry allies.
Audiense features turn audience intelligence into actionable insights for events. Businesses can analyze past events, competitors’ activities, and trending topics to attract the right audience, select the most relevant speakers, and assess performance, helping marketers plan, execute, and optimize events with a data-driven approach.
The platform enables the creation of highly tailored X audiences for advertising campaigns. Audiense ensures synchronization with X Ads accounts, allowing marketers to reach niche or broad target segments efficiently, optimize campaign performance, and drive engagement with audiences most likely to respond positively.
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