Last Updated
Overview
Audiense provides businesses with advanced audience intelligence tools to identify key segments, influencers, and marketing opportunities. Its data-driven insights help optimize campaigns and reach the right audiences. While primarily focused on X-based analytics, its detailed segmentation and cross-industry applications make it a powerful solution for audience understanding.
Overall Rating
Based on 8 users reviews
3.9
Rating Distribution
Positive
63%
Neutral
38%
Negative
0%
Starting Price
Custom
Audiense Specifications
- Campaign Management
- Customer Segmentation
- Social Media Management
- Analytics and Reporting
What Is Audiense?
Audiense is a cloud-based marketing intelligence platform that helps businesses understand and engage their target audiences more effectively. It offers advanced audience segmentation, influencer identification, and persona development tools, allowing brands to identify key customer groups, discover influential voices, and create tailored marketing strategies. Suitable for small to large businesses, Audiense helps improve campaign relevance, boost engagement, and guide data-driven decision-making, solving the challenge of reaching the right audience with precision.
Audiense Pricing
Audiense offers tiered subscription-based pricing for its solutions, with plans designed to scale from individual users to large organizations. Here are the plans:
Audience Intelligence:
- Base Plan: $12,000/year (includes 25 reports, unlimited seats)
- Unlimited Plan: $28,750/per (3 seats, unlimited reports)
X Marketing:
- Free Plan: Free
- Pro Plan: $62.99/month
Disclaimer: The pricing is subject to change.
Audiense Integrations
The software supports integration with multiple systems and platforms, such as:
- Pulsar TRAC
- Meltwater
- GWI
- Talkwalker
Who Is Audiense For?
Audiense is ideal for a wide range of industries and sectors, including:
- Food and beverages
- Education
- Fitness centers
- Nutritionist
Is Audiense Right For You?
Looking for a powerful audience intelligence platform to better understand and engage your target audience? Audiense delivers AI-powered segmentation and audience insights, helping brands and agencies identify key segments, influencers, and opportunities for precise marketing campaigns.
The platform ensures secure and scalable operations, having been used by renowned clients such as PepsiCo, TikTok, and Warner Music. Audiense follows GDPR standards and meets key statutory and regulatory requirements.
Still not sure if Audiense is right for you? Contact our customer support team at (661) 384-7070, who will help you make the best decision.
Audiense Features
Influencer Marketing
Audiense software allows businesses to identify and engage both micro and macro influencers to strengthen brand presence. It helps create author panels at scale, amplifying marketing campaigns, expanding audience reach, and increasing brand visibility across social platforms, ensuring influencer efforts are targeted and measurable.
Sponsorship And Partnerships
The platform helps identify relevant sponsors and partners to maximize marketing collaborations. By evaluating potential value and co-marketing opportunities, Audiense supports strategic partnerships, improving campaign effectiveness, increasing brand exposure, and enabling businesses to build mutually beneficial relationships with sponsors and industry allies.
Event Management
Audiense features turn audience intelligence into actionable insights for events. Businesses can analyze past events, competitors’ activities, and trending topics to attract the right audience, select the most relevant speakers, and assess performance, helping marketers plan, execute, and optimize events with a data-driven approach.
X Audiences
The platform enables the creation of highly tailored X audiences for advertising campaigns. Audiense ensures synchronization with X Ads accounts, allowing marketers to reach niche or broad target segments efficiently, optimize campaign performance, and drive engagement with audiences most likely to respond positively.
Pros And Cons of Audiense
Pros
Provides personality insights for messaging strategy
Quantifies segment size and potential white space
Identifies micro and macro influencers at scale
Cons
Highly detailed reports may need interpretation
Exporting data may require external tools
Audiense Reviews
Total 8 reviews
3.9
All reviews are from verified customers
Rating Distribution
5
Stars25%
4
Stars38%
3
Stars38%
2
Stars0%
1
Stars0%
Share your experience
Farming, 1-10 employees
Less than a year
“simplified tracking team engagement”
Pros
This software has greatly simplified tracking my teams engagement, making the process much more efficient and user-friendly.
Cons
Well its activity dashboard is not very efficient.
Rating Distribution
Ease of use
8
Value for money
7
Customer Support
8
Functionality
6
Information Technology and Services, 1-10 employees
Less than a year
“Game-changer for social media insights”
Pros
Audience is a game-changer. It is the only platform I have found that offers everything you need. From analytics to sentiment analysis, it gives you insights into your social media presence that you have never had before. So I highly recommend it!
Cons
So far I have not found any downsides or negative aspects to this tool.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
8
Functionality
10
Education Management, 500+ employees
More than a year
“excellent social media monitoring”
Pros
I love how this tool helps with social media monitoring and analytics and it is perfect for tracking my influencer marketing campaigns and spotting new growth opportunities. The platform is very user-friendly and provides valuable insights into the social media landscape as well as my audience's demographics and interests which helps me create more targeted content.
Cons
The only downside for me is the cost. As I feel like the $79/month is too high for small businesses. Otherwise the features are excellent for growing marketing efforts.
Rating Distribution
Ease of use
9
Value for money
6
Customer Support
7
Functionality
9
Frequently Asked Questions
What language does Audiense support?
Audiense primarily supports English language.
What types of pricing plans does Audiense offer?
Audiense price plans are subscription-based pricing with Audience Intelligence plans at $12,000/year for the Base Plan and $28,750/year for the Unlimited Plan, and X Marketing plans with a Free Plan at no cost and a Pro Plan at $62.99/month. Request a personalized quote on Audiense cost.
Who are the typical users of Audiense?
Audiense is used by marketers and brands across various industries, including food, education, and fitness.
What other apps does Audiense integrate with?
Audiense integrates with Pulsar, Meltwater, GWI, Talkwalker, and more.
Does Audiense have a mobile app?
No. Audiense does not offer a dedicated mobile app.
Does Audiense offer an API?
Yes. Audiense provides an API.
What level of support does Audiense offer?
Audiense provides support through FAQs and ticket-based system.