Deselect: Pricing, Features & Segmentation for Salesforce Marketing Cloud

Name: Deselect
Rating: 4.4 (13 reviews)

Last Updated Sep 8, 2025

Overview

Deselect simplifies Salesforce Marketing Cloud segmentation with an intuitive drag-and-drop interface—no SQL required. It unifies audience targeting, campaign optimization, and search in one platform. While it’s tailored to SFMC users, that’s exactly what makes it valuable if you want faster, smarter, and more effective personalized marketing campaigns.

Overall Rating

Based on 13 users reviews

4.4

All Reviews

Rating Distribution

Positive

92%

Neutral

Negative

Starting Price

Custom

Deselect Specifications

Campaign Management
Customer Segmentation
Email Marketing
Marketing Automation
Data Management
Personalization
Audience Targeting
Lead Generation
Social Media Management
Content Management

View All Specifications

What Is Deselect?

Deselect is a specialized marketing optimization platform built to address the challenges of complex data segmentation within Salesforce Marketing Cloud. It serves as a centralized command center that allows marketers to create complex audience segments using an intuitive drag-and-drop interface, completely eliminating the need to write conventional code.

The software is designed to simplify high-volume, personalized campaigns by unifying segmentation, campaign frequency optimization, and a powerful search tool into a single, easy-to-use platform.

Deselect Pricing

The vendor offers the following tiers for Deselect pricing:

Segment:

Enable: Starting from $880/month/SFMC org (billed annually)
Plus: Starting from $1,885/month/SFMC org (billed annually)
Advanced: Custom Pricing

Engage:

Engage: Starting from $950/month/SFMC org (billed annually)

A free version of Deselect Segment and a free Search tool are also available. Contact us for a personalized Deselect Price Quote.

Disclaimer: Pricing is Subject to change.

Deselect Integrations

The vendor has not provided details about third-party integrations for this software. Schedule a Deselect demo to learn more about the software capabilities.

Who Is Deselect For?

Deselect is designed for marketers and CRM teams using Salesforce Marketing Cloud across various industries and sectors, including:

Retail
Education
Nonprofit
Telecommunication
Automotive

Is Deselect Right For You?

If your marketing team uses Salesforce Marketing Cloud and struggles with the complexity and time required to write SQL queries for audience segmentation, Deselect could be a strong solution. The platform is built to solve the operational inefficiencies faced by marketers who need to create highly targeted and personalized campaigns without technical dependencies. Its ‘no-code’ philosophy ensures that marketers can build segments faster and launch campaigns more efficiently, maximizing their investment in SFMC.

Still doubtful if Deselect is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.

Deselect Features

No-Code Audience Segmentation

With this feature, users can consolidate and manage all Salesforce Marketing Cloud data extensions. The tool allows marketers to use a drag-and-drop interface to combine data sources, apply complex filters, and create targeted audiences without writing a single line of SQL code, saving significant time and resources.

See How It Works

Campaign Prioritization And Frequency Capping

Users can create automated workflows and set rules to prevent over-communication and marketing fatigue. Part of Deselect Engage, this feature helps prioritize campaigns based on subscriber behavior and business goals to find the optimal send frequency and maximize engagement.

See How It Works

Marketing Cloud Personalization

This feature allows marketing teams to improve targeting by creating dynamic segments based on any data within SFMC. With this tool, users can leverage subqueries, aggregations, and custom values to perform calculations and personalize messaging at scale for better conversions.

See How It Works

SFMC Search Tool

It is a free and practical tool that allows marketers to quickly find any object within Salesforce Marketing Cloud. Users can search for data extensions, emails, templates, content blocks, and automations across all folders from a single, integrated search bar.

See How It Works

Pros And Cons of Deselect

A quick look at Deselect's strengths and weaknesses to
help you decide if it's the right fit

Pros

Simplified data filtering
Easy connection to all data sources
Easy data extension merging

Cons

Issues may occur with data-mining and sourcing
Understanding the interface can take time

Deselect Reviews

Insights from real users on Deselect’s features,
performance, and overall experience.

Total 13 reviews

4.4

All reviews are from verified customers

Rating Distribution

Stars

46%

Stars

46%

Stars

Share your experience

Josh

Transportation/ Trucking/ Railroad, 500+ employees

More than a year

4.0

June 2024

“Easy segmentation but more guidance is needed”

Pros

It allows us to quickly filter through customer data to create relevant target audiences by segmenting them and provides enough detail to personalize our campaigns while ensuring GDPR compliance.

Cons

When I make a mistake setting up a target audience, it is not always clear what went wrong. It is usually a user error but sometimes I wish there was more guidance so I would not have to spend so much time figuring out why a new data extension shows 0 customers.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Amy

Transportation/ Trucking/ Railroad, 500+ employees

Less than a year

4.0

May 2024

“Powerful segmentation, however complex setup”

Pros

I love being able to see the exact number of customers who will receive the email before sending, instead of after like I experienced with Audience Builder in Salesforce. The level of segmentation it offers is also great.

Cons

It takes a bit of time to get used to. It feels more complex than Audience Builder and takes some effort to fully understand.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Priya

Hospitality, 101-500 employees

Less than a year

4.0

February 2024

“Easy to use and seamless integration”

Pros

The platform is pretty easy to use and allows us to connect all our data sources making segmentation and model building a simple task.

Cons

I have not come across any downsides while using it. I enjoy using it and it's been really helpful in meeting our needs.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

View All 13 Reviews

Frequently Asked Questions

Quick answers to common questions to help you better understand the product, features, and services.

What other apps does Deselect integrate with?

Deselect does not offer information regarding third-party integrations.

What types of pricing plans does Deselect offer?

Deselect offers tiered monthly plans for its Segment and Engage products, starting at $880/month/SFMC and $950/month/SFMC, respectively. A free version of Segment and a free Search tool are also available. Reach out for a personalized Deselect cost estimate.

Does Deselect have a mobile app?

No, Deselect software does not offer a mobile app.

What level of support does Deselect offer?

Deselect offers support through a dedicated support portal.

What language does Deselect support?

Deselect primarily supports the English language.

Who are the typical users of Deselect?

Typical users who benefit from Deselect features include businesses in various industries and sectors such as retail, education, nonprofit, automotive, and telecommunication.

Does Deselect offer an API?

The vendor hasn’t provided details about API availability.