Last Updated
Overview
Deselect simplifies Salesforce Marketing Cloud segmentation with an intuitive drag-and-drop interface—no SQL required. It unifies audience targeting, campaign optimization, and search in one platform. While it’s tailored to SFMC users, that’s exactly what makes it valuable if you want faster, smarter, and more effective personalized marketing campaigns.
Overall Rating
Based on 13 users reviews
4.4
Rating Distribution
Positive
92%
Neutral
8%
Negative
0%
Starting Price
Custom
Deselect Specifications
Campaign Management
Customer Segmentation
Email Marketing
Marketing Automation
What Is Deselect?
Deselect is a specialized marketing optimization platform built to address the challenges of complex data segmentation within Salesforce Marketing Cloud. It serves as a centralized command center that allows marketers to create complex audience segments using an intuitive drag-and-drop interface, completely eliminating the need to write conventional code.
The software is designed to simplify high-volume, personalized campaigns by unifying segmentation, campaign frequency optimization, and a powerful search tool into a single, easy-to-use platform.
Deselect Pricing
The vendor offers the following tiers for Deselect pricing:
Segment:
- Enable: Starting from $880/month/SFMC org (billed annually)
- Plus: Starting from $1,885/month/SFMC org (billed annually)
- Advanced: Custom Pricing
Engage:
- Engage: Starting from $950/month/SFMC org (billed annually)
Disclaimer: Pricing is Subject to change.
Deselect Integrations
Who Is Deselect For?
Deselect is designed for marketers and CRM teams using Salesforce Marketing Cloud across various industries and sectors, including:
- Retail
- Education
- Nonprofit
- Telecommunication
- Automotive
Is Deselect Right For You?
If your marketing team uses Salesforce Marketing Cloud and struggles with the complexity and time required to write SQL queries for audience segmentation, Deselect could be a strong solution. The platform is built to solve the operational inefficiencies faced by marketers who need to create highly targeted and personalized campaigns without technical dependencies. Its ‘no-code’ philosophy ensures that marketers can build segments faster and launch campaigns more efficiently, maximizing their investment in SFMC.
Still doubtful if Deselect is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
Deselect Features
With this feature, users can consolidate and manage all Salesforce Marketing Cloud data extensions. The tool allows marketers to use a drag-and-drop interface to combine data sources, apply complex filters, and create targeted audiences without writing a single line of SQL code, saving significant time and resources.
Users can create automated workflows and set rules to prevent over-communication and marketing fatigue. Part of Deselect Engage, this feature helps prioritize campaigns based on subscriber behavior and business goals to find the optimal send frequency and maximize engagement.
This feature allows marketing teams to improve targeting by creating dynamic segments based on any data within SFMC. With this tool, users can leverage subqueries, aggregations, and custom values to perform calculations and personalize messaging at scale for better conversions.
It is a free and practical tool that allows marketers to quickly find any object within Salesforce Marketing Cloud. Users can search for data extensions, emails, templates, content blocks, and automations across all folders from a single, integrated search bar.
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