Last Updated
Overview
Emfluence is a cloud-based marketing platform for campaign management. Key features include automation, landing page creation, surveys, social media posting, and email management. While it may lack design customization, it offers built-in formats and detailed analytics for performance tracking. Emfluence assists teams in handling B2B and B2C marketing automation.
emfluence Marketing Platform Specifications
- Campaign Management
- Lead Generation
- Customer Segmentation
- Email Marketing
emfluence Marketing Platform Features
Marketing Automation
Build automated, multi-step campaigns with an intuitive visual workflow builder. Trigger communications based on customer data, behaviors, dates, form submissions, email engagement, and other criteria to create timely, relevant customer journeys.
Email Marketing
Create, personalize, test, and send professional email campaigns with a drag-and-drop editor. Build reusable templates, personalize content using contact data, and track opens, clicks, conversions, and other engagement metrics.
CRM Integration
Connect marketing and CRM data with integrations for Microsoft Dynamics 365 and Salesforce. Use CRM data for segmentation and personalization while giving sales teams greater visibility into marketing engagement and customer activity.
Audience Segmentation
Build targeted audiences using contact data and engagement behavior. Dynamic groups automatically update as contacts meet or no longer meet defined criteria, reducing manual list management and helping marketers deliver more relevant campaigns.
Personalization & Dynamic Content
Personalize emails and landing pages using customer and CRM data. Dynamic content can display different messaging, offers, or creative based on audience attributes, allowing marketers to create more relevant experiences without duplicating campaigns.
Reporting & Analytics
Measure performance across email, automation, landing pages, website activity, and other marketing efforts. Campaign and engagement reporting helps teams understand what's working, identify opportunities, and make more informed marketing decisions.
Landing Pages & Forms
Build branded landing pages and customizable forms for lead generation, registrations, gated content, and campaigns. Capture customer data, update contact records, build audiences, and trigger automated follow-up based on form submissions.
SMS Marketing
Incorporate text messaging into cross-channel campaigns and automated customer journeys. Reach opted-in audiences through SMS alongside email and other marketing efforts for timely communications and coordinated customer experiences.
Website Tracking
Track known contacts' website activity to better understand interests and engagement. Use behavioral data to inform segmentation, campaign targeting, automated journeys, and sales follow-up.
A/B Testing
Test campaign variations to understand what resonates with your audience. Compare subject lines, content, creative, and other campaign elements, then use performance data to continually improve marketing results.
Pros And Cons of emfluence Marketing Platform
Pros
It is modern, affordable and easy-to-use.
Cons
It is modern, affordable and easy-to-use.
emfluence Marketing Platform Reviews
Total 6 reviews
4.7
All reviews are from verified customers
Rating Distribution
5
Stars67%
4
Stars33%
3
Stars0%
2
Stars0%
1
Stars0%
Share your experience
Diego
Pizza Patron, 51-100 employees
“great marketing tool”
Pros
With emfluence, designing and optimizing email campaigns is very easy. Targeting each individual market is accomplished efficiently with the help of emfluence marketing professionals. Managing social media is simple and effective especially with both email and social calendar in one place.
Cons
A bit complex set up process. Great tracking tool only wish it was presented with stronger visual representation for when we need to review them quickly.
Rating Distribution
Ease of use
8
Value for money
7
Customer Support
8
Functionality
9
Jennifer
SelectQuote, 500+ employees
“fit for marketing automation”
Pros
Intuitive and user friendly platform. The best customer support team! I cannot emphasize enough on how seriously they take it and work accordingly towards enhancing our experience.
Cons
Bulk sending to groups is a hassle and take too long. A little cluttery. Could use better organization of emails.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
9
Karen
Tension, 500+ employees
“Amazing product by a great team”
Pros
The platform is super convenient to use because of its intuitive interface. We are able to design and deliver emails very easily.
Cons
Cannot customize dashboard and the one given is not good.
Rating Distribution
Ease of use
8
Value for money
8
Customer Support
9
Functionality
9
Frequently Asked Questions
How much does the emfluence Marketing Platform cost?
The emfluence Marketing Platform starts at $1,000 per month, with a one-time $3,100 setup fee. Pricing is based primarily on the number of contacts in your database rather than email send volume. Plans include unlimited email sends, landing pages, and support, along with onboarding, training, data migration, and a custom email template.
What is included in the emfluence Marketing Platform?
emfluence brings email marketing, marketing automation, SMS, landing pages, forms, audience segmentation, personalization, website tracking, social media, and reporting into one platform. Customers also receive onboarding, training, data migration assistance, and ongoing support from the emfluence team.
What are the main advantages of the emfluence Marketing Platform?
emfluence combines powerful marketing automation with an interface built for marketers. Key advantages include unlimited email sends, visual automation workflows, advanced segmentation and personalization, integrated reporting, CRM connectivity, and hands-on support from real people who know the platform.
Are there any limitations to the emfluence Marketing Platform?
emfluence is designed for organizations that want robust marketing automation without the complexity of a large enterprise platform. Companies that need highly specialized enterprise functionality or a very large marketplace of third-party applications may have different requirements. Native integrations and an open API provide options for connecting emfluence with other systems.
Who is the emfluence Marketing Platform best for?
emfluence is a strong fit for B2B and B2C marketing teams that have outgrown basic email tools and need automation, segmentation, personalization, reporting, and CRM connectivity. It is particularly well suited for organizations that want sophisticated marketing capabilities without requiring extensive technical resources to manage everyday campaigns.
Is emfluence easy to use?
emfluence is built for marketers, with intuitive tools for creating emails, landing pages, forms, audiences, and automated workflows. Its drag-and-drop interfaces make sophisticated campaigns more approachable while still providing the flexibility teams need as their marketing programs become more advanced.
What onboarding and customer support does emfluence provide?
Customers receive guided onboarding, training, data migration assistance, and a custom email template to help them get started. Ongoing support is included, giving marketers access to real people who know the platform and can help answer questions as their programs evolve.
Does emfluence integrate with Microsoft Dynamics 365?
Yes. emfluence offers a native Microsoft Dynamics 365 integration that connects CRM and marketing activity. Marketers can use Dynamics data for segmentation, personalization, and automated campaigns while giving sales teams visibility into marketing engagement within the CRM.
Is emfluence an alternative to D365 Customer Insights - Journeys?
For organizations using Microsoft Dynamics 365, emfluence can provide an alternative approach to marketing automation. Its native Dynamics integration allows marketers to activate CRM data for email, automation, segmentation, personalization, and reporting while working in a platform designed specifically for everyday marketing teams.
Does emfluence integrate with Salesforce?
Yes. emfluence integrates with Salesforce to connect CRM data with marketing campaigns. Teams can use customer and prospect information to create targeted audiences, personalize communications, automate campaigns, and improve visibility into marketing engagement across sales and marketing.