emfluence Marketing Platform

The platform offers Workflow Canvas, which is a drag-and-drop builder for creating automated customer journeys, with zoom and pan to map out larger campaigns. Journeys can be triggered by audience data and behaviors such as email opens, clicks, form submissions, and other engagements. A September 2026 update made editing smoother: adding or connecting nodes no longer refreshes the workflow, and a manual refresh button was added.

Marketers can build emails using the Drag & Drop Editor, which supports content elements such as text, images, buttons, social links, dynamic images, custom HTML, and Conditional Content. Conditional Content lets marketers show different content to contacts based on query logic within a single email or landing page. It supports If and Else logic, and multiple Conditional Content blocks can be used together.

The A/B Testing feature supports up to five separate email versions, with test sends that can be compared using selected metrics before a winning version is sent to the remaining recipients. The platform also provides Pre-Flight Check, which tests emails against popular spam filters and previews rendering in common email clients and across different devices. Supported spam-filter checks include Gmail, Yahoo, Outlook, SpamAssassin, and Barracuda.

Dynamic Groups use Query Builder to search for contacts matching defined criteria and temporarily add those contacts to the group when the query runs. Unlike Static Groups, Dynamic Groups are not manually maintained lists and can be empty between query runs. Dynamic Groups can also be used in Workflows, although they have specific workflow limitations because their membership is determined by their own query logic.

Automated SMS messages can be created through the Messages section or added to a Workflow. Users can use saved contact data as variable content, add fallback values, and include Opt-out Instructions. Automated SMS messages can also be dragged directly onto the Workflow Canvas. The SMS Keyword Trigger feature allows an incoming keyword to trigger events in a workflow. Depending on the workflow setup, the trigger can send contacts to an email, delay, SMS message, custom decision, or static group.

The emfluence Marketing Platform lets users create Landing Pages, Forms, and Surveys. The Landing Page Drag & Drop Editor lets users add Forms and Surveys alongside other content elements, including Custom HTML and video elements. Landing pages can be connected to workflows when they contain an emfluence form. Form submissions can be recorded as conversions, and landing-page activity can be tracked through the platform's reporting and individual contact records. Users can also create a pop-up modal of a landing page for use on a website.

This feature allows users to track emfluence contacts and their behavior on websites where the tracking code has been deployed. Tracked activity can be associated with contact records. The platform’s social media functionality supports integrations with Facebook, Twitter, Instagram, and LinkedIn accounts. Users can create and schedule social messages, with likes, clicks, and shares tracked for each post.

The emfluence Marketing Platform provides reports covering contact growth, website tracking, and automated, manual, and transactional emails, along with custom reports and scheduled report delivery. Reporting also covers email, landing page, website tracking, social, and SMS activity, with individual contact activity available across these channels. The platform also supports a TapClicks integration for bringing campaign-level data into TapClicks.