Last Updated
Overview
MailerLite is a straightforward email marketing tool that helps with creating campaigns, automating workflows, and tracking results. Some users find the template editor slightly limiting for advanced designs. Still, its clean interface, fair pricing, and solid core features make it a strong choice for small businesses and creators.
Overall Rating
Based on 13 users reviews
4.4
Rating Distribution
Positive
85%
Neutral
8%
Negative
8%
Starting Price
Custom
MailerLite Specifications
- Campaign Management
- Lead Generation
- Customer Segmentation
- Email Marketing
What Is MailerLite?
MailerLite is a cloud-based email marketing platform designed for small businesses, startups, creators, and nonprofits looking to engage audiences without complexity or high costs. It supports marketing campaigns through automation, list management, and content delivery tools, helping users build stronger relationships with their subscribers. The software is known for its simplicity, transparent pricing, and customer-centric approach. It aims to reduce the typical barriers of email marketing such as steep learning curves or budget constraints, while still offering professional-level outcomes.
MailerLite Pricing
The software offers three packages:
- Free: $0
- Growing Business: $10/month
- Advanced: $20/month
Disclaimer: The pricing is subject to change.
MailerLite Integrations
MailerLite software seamlessly integrates with various business applications, including:
- WooCommerce
- Stripe
- Wix
- Payhip
- Squarespace e-commerce
- Zapier
- WordPress
Who Is MailerLite For?
The software caters to a diverse range of industries and is suitable for companies both large and small, such as:
- E-commerce
- Nonprofits
- Education
- Publishing and Media
- Technology
- Health and Wellness
- Real Estate
Is MailerLite Right For You?
MailerLite is a strong choice for businesses because it’s affordable, easy to use, and scalable. It helps improve customer engagement, supports consistent brand communication, and saves time through automation. The platform also boosts deliverability, streamlines campaign management, and works well even for teams with limited technical experience.
Still not sure if MailerLite is right for you? Contact our customer support team at (661) 384-7070 for guidance, they’re here to help you make the right choice.
MailerLite Features
Email Marketing
MailerLite enables businesses to send targeted email campaigns with ease. Its platform supports list segmentation, performance tracking, and subscriber management, helping users build stronger relationships and grow their audience through effective email communication.
Newsletter Editors
With the software’s intuitive drag-and-drop editor, users can craft visually appealing newsletters without coding. The editor offers customizable blocks, AI-assisted content creation, and multimedia integration, allowing for engaging and personalized email designs that resonate with subscribers.
Website Builder
MailerLite's website builder enables users to create and publish websites effortlessly using a no-code, drag-and-drop interface. It includes features like landing pages, pop-ups, and unlimited traffic and storage, making it suitable for businesses aiming to establish an online presence quickly.
Signup Forms
The platform offers customizable signup forms, including embedded and pop-up options, to help businesses grow their subscriber lists. These forms are GDPR-compliant and can be integrated seamlessly into websites or social media platforms, facilitating efficient lead capture.
Automation
MailerLite's automation feature allows users to set up email workflows triggered by subscriber actions or specific dates. This enables timely and relevant communication, enhancing engagement and saving time by automating repetitive tasks.
Pros And Cons of MailerLite
Pros
User-friendly interface
Generous free plan
Affordable pricing tiers
Responsive customer support
High email deliverability rates
Cons
Limited advanced automation features
Restricted reporting and analytics tools
Limited integrations compared to competitors
No phone support available
MailerLite Reviews
Total 13 reviews
4.4
All reviews are from verified customers
Rating Distribution
5
Stars69%
4
Stars15%
3
Stars8%
2
Stars0%
1
Stars8%
Share your experience
E-Learning, N/A employees
More than a year
“User-friendly compared to others”
Pros
I think it's easier to use than some other tools like Mailchimp. The new drag-and-drop builder feels modern and works like other block-style editors in the industry.
Cons
A few years ago, they switched from MailerLite Classic to a newer version. That update was important but kind of a pain because users like me couldn't transfer most of our emails and automations over. So I had to redo everything from scratch which took a lot of time.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
8
Functionality
9
Design, N/A employees
More than a year
“Works great for sending newsletters”
Pros
Even the free version is user-friendly. The pricing is fair and it's a solid email marketing tool that's easy and quick to learn. I also like the design options and it all just works well.
Cons
Sometimes it messes up where customers are located for example, UK-based emails show up as if they're from the USA. That's confusing and makes me question how accurate the data really is. Also if you have multiple lists, you might have to delete some emails manually which is annoying.
Rating Distribution
Ease of use
10
Value for money
8
Customer Support
8
Functionality
9
Marketing and Advertising, 11-50 employees
More than a year
“Mailerlite boosts email visibility”
Pros
Whenever I need to create eye-catching emails quickly, this is my go-to. The drag-and-drop editor means I don't need to know any coding. Scheduling campaigns is also super simple.
Cons
The reporting is kind of simple. If you want really detailed info about what your subscribers do beyond just opening or clicking emails, it might feel lacking.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
8
Functionality
8
Frequently Asked Questions
What types of pricing plans does MailerLite software offer?
MailerLite price starts at $10/month for the Growing Business plan and $20/month for the Advanced plan. Users can also get a custom quote according to their needs. A free version is available as well.
Who are the typical users of MailerLite software?
PrimaFacie software is used by nonprofits, education, e-commerce and many other industries.
Does MailerLite have a mobile app?
Yes, MailerLite software has a mobile app.
What language does MailerLite software support?
MailerLite software supports English.
What other apps does MailerLite integrate with?
MailerLite integrates with Zapier, Stripe, Wix, WordPress and many others.
What level of support does MailerLite offer?
MailerLite software offers email, chat, FAQS and Knowledge Base.
Does MailerLite software offer an API?
Yes, MailerLite software offers an API.