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Oracle Marketing is an integrated marketing platform used to launch cross-channel marketing programs and review potential marketing signals into a unified view. While smaller businesses may find it pricey, for businesses aiming to optimize their marketing efforts, it remains a dynamic tool for achieving substantial benefits.

Oracle Marketing Cloud Specifications

Campaign Management

Lead Generation

Customer Segmentation

Email Marketing

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What is Oracle Marketing Cloud?

Overview

Oracle Marketing Cloud is an advanced email marketing automation solution designed to cater to both B2B and B2C marketing teams allowing them to automate content and social marketing, targeting, segmentation, and lead management. Oracle uses integrated information from cross-channel, content, and social marketing with data management to provide tailored customer experiences across all marketing channels. Within a single platform, there are all the tools users can use to build targeted segments and execute email campaigns through a single platform.

Oracle Marketing Cloud offers integration with various sales automation systems, including Salesforce and Microsoft Dynamics CRM enabling marketing and sales teams to communicate effectively regarding the pipeline status. There are also lead scoring, advanced reporting and analytics feature available in the same suite. Data normalization and transformation is made much more efficient with the drag & drop interface on the Campaign Canvas.

Pricing: The software is priced best for large organizations with huge marketing budgets. It starts at $2000/month.

USP: Oracle Marketing Cloud supports integration with over 700 applications. It has the ability to easily create targeted campaigns across multiple marketing channels, which encourages strong alignment between sales and marketing.

Support: Support is offered via online channels and phone.

Product Advantages: Easy to use and intuitive User Interface. Feature-rich and complex

Product Limitations: Overly pricey. Extensive setup and implementation process.

Pros and Cons of Oracle Marketing Cloud

Pros

  • It is modern, affordable and easy-to-use.

Cons

  • It is modern, affordable and easy-to-use.

Oracle Marketing Cloud Reviews

Overall Rating

3.6

5 Review(s)

Rating Distribution

5

star

4

star

(3)

3

star

(2)

2

star

1

star

April 2019

Marketing Automation

Orangel

Comercial Li S.A.

Ease of use

9

Value for money

7

Customer Support

9

Functionality

7

Pros

We used it to organize large-scale projects involving information sharing across all available communication channels, maximizing our teams use of the system and productive work. This is a great platform for our customers. It helps with discipline, coordination, order and positive effect. It is a tool that helps mechanize the advertising of your organization by email, works from the perspective of the dealer and to address the issues of the purchaser. It incorporates splendidly with interpersonal organizations known to all, this will enable your administration to go somewhat further. It is the perfect platform for carrying out marketing campaigns.

Cons

It is a complete tool. It has subtleties like any other application yet nothing that has not been comprehended with time and updates of it.

April 2019

Oracle Marketing Cloud Review

Vivek

Rebel Foods

Ease of use

7

Value for money

7

Customer Support

8

Functionality

6

Pros

Generally speaking, my activity completes acceptably using this product. The client assistance is useful in the event that I face any issue using the product. I use it for email marketing and SMS. It is easy to create newsletters. I get the alternative of legitimately gluing my HTML code and the template is prepared. On the off chance that somebody isnt a coder, at that point, he/she has the choice of making the layout by drag and drop alternatives.

Cons

I for one discover the product a bit complex. There are heaps of steps to be taken to complete a thing that I believe is redundant. Likewise, the UI is old.

March 2019

Review

Raghu

Trelleborg Sealing Solutions

Ease of use

7

Value for money

7

Customer Support

7

Functionality

7

Pros

We use it for our advertising needs, for the most part, lead scoring and email marketing. Consistent incorporation with other tools like Dynamics, salesforce, etc. Social combination, for example, Twitter and Facebook give you an understanding of internet-based campaigns, this has helped us a lot. Additionally, the hyper cloud feature is cool which is used to make customized small-scale sites using dynamic user content.

Cons

They need to improve their customer support, and the reporting feature that they offer can be improvised.

View All 5 Reviews