Oracle Marketing Cloud

Marketing Automation

Pros

We used it to organize large-scale projects involving information sharing across all available communication channels, maximizing our teams use of the system and productive work. This is a great platform for our customers. It helps with discipline, coordination, order and positive effect. It is a tool that helps mechanize the advertising of your organization by email, works from the perspective of the dealer and to address the issues of the purchaser. It incorporates splendidly with interpersonal organizations known to all, this will enable your administration to go somewhat further. It is the perfect platform for carrying out marketing campaigns.

Cons

It is a complete tool. It has subtleties like any other application yet nothing that has not been comprehended with time and updates of it.

Oracle Marketing Cloud Review

Pros

Generally speaking, my activity completes acceptably using this product. The client assistance is useful in the event that I face any issue using the product. I use it for email marketing and SMS. It is easy to create newsletters. I get the alternative of legitimately gluing my HTML code and the template is prepared. On the off chance that somebody isnt a coder, at that point, he/she has the choice of making the layout by drag and drop alternatives.

Cons

I for one discover the product a bit complex. There are heaps of steps to be taken to complete a thing that I believe is redundant. Likewise, the UI is old.

Review

Pros

We use it for our advertising needs, for the most part, lead scoring and email marketing. Consistent incorporation with other tools like Dynamics, salesforce, etc. Social combination, for example, Twitter and Facebook give you an understanding of internet-based campaigns, this has helped us a lot. Additionally, the hyper cloud feature is cool which is used to make customized small-scale sites using dynamic user content.

Cons

They need to improve their customer support, and the reporting feature that they offer can be improvised.

Email Marketing

Pros

The tool is robust. It has a decent campaign scheduler.

Cons

The UI is very poor and counter-intuitive, you need to have a dedicated professional to program it. Limited detailing, intuitive and structure capacities are inadequate. Client care is exceptionally terrible, each group in the organization has no clue what the other is doing, very complicated and disappointing.

Marketing Automation Solution

Pros

A flexible collection of features that allows you to organize advertising targeting across multiple channels.

Cons

The solutions price is quite high, as it is the best of breeds solution, but worth every penny in terms of effective targeted marketing.