Last Updated Jun 12, 2025

Overview

Outbrain software enhances marketing performance through AI-powered audience engagement, offering increased attention and higher Return on Ad Spend (ROAS). While it occasionally provides delayed reports, its predictive analytics and diverse ad formats provide advertisers with effective tools for impactful campaigns.

Overall Rating

Based on 14 users reviews

3

Rating Distribution

Positive

36%

Neutral

36%

Negative

29%

Starting Price
Custom

What Is Outbrain?

Outbrain connects advertisers with engaged audiences across premium publisher sites. It utilizes AI-driven prediction technology to deliver personalized content recommendations, optimizing user engagement and campaign performance. The software supports various ad formats, including native, video, and display, catering to diverse marketing objectives. It also has an extensive network and data-driven approach, enabling businesses to reach target audiences effectively to enhance brand visibility and conversion rates.

Outbrain Pricing

Outbrain cost varies based on the following plans:

  • Cost-Per-Click Plan: Variable pricing
High-intent buyers can analyze Outbrain pricing to purchase the optimum subscription.

Outbrain Integrations

The software integrates with the following:

  • Google Analytics 4
  • Voluum
  • StackAdapt
Users can watch a free Outbrain demo to learn all about its integration functionality.

Who Is Outbrain For?

Outbrain is suitable for numerous industries and sectors, including:

  • Business sector
  • Finance sector
  • Food and drink sector
  • Marketing sector

Is Outbrain Right For You?

Outbrain software is suitable for advertisers aiming to amplify their content through targeted native advertising. Its AI-powered recommendations ensure content reaches relevant audiences, maximizing engagement and ROI. It also has flexible budgeting options and a vast publisher network, providing the tools necessary for effective content distribution and audience acquisition.

Still not sure about Outbrain? Contact our customer helpline on (661) 384-7070 for further guidance.

Pros And Cons of Outbrain

Pros

  • It offers AI-powered content recommendations

  • The platform provides access to a vast network of premium publishers

  • The software supports diverse ad formats

  • The system allows advanced targeting options for precise audience reach

  • It provides extensive analytics and insights

Cons

  • The software occasionally provides delayed reports

  • It is not protected from ad frauds, leading to invalid traffic

Frequently Asked Questions

Outbrain supports English, French, and German.

Outbrain offers support through Help Center, FAQ, webinars, case studies, events, news, and contact.

Outbrain integrations include Google Analytics 4, Voluum, and StackAdapt.

No, Outbrain does not offer a mobile app.

Yes, Outbrain does offer an API.

Outbrain pricing changes corresponding to its Cost-Per-Click Plan. Potential parties can assess Outbrain cost to proceed with the ideal package.

The typical users of Outbrain include industries like businesses, finance, food and drinks, and marketing.