Last Updated
Overview
Outbrain software enhances marketing performance through AI-powered audience engagement, offering increased attention and higher Return on Ad Spend (ROAS). While it occasionally provides delayed reports, its predictive analytics and diverse ad formats provide advertisers with effective tools for impactful campaigns.
Overall Rating
Based on 14 users reviews
3
Rating Distribution
Positive
36%
Neutral
36%
Negative
29%
Starting Price
Custom
Outbrain Specifications
- Campaign Management
- Lead Generation
- Customer Segmentation
- Content Management
What Is Outbrain?
Outbrain connects advertisers with engaged audiences across premium publisher sites. It utilizes AI-driven prediction technology to deliver personalized content recommendations, optimizing user engagement and campaign performance. The software supports various ad formats, including native, video, and display, catering to diverse marketing objectives. It also has an extensive network and data-driven approach, enabling businesses to reach target audiences effectively to enhance brand visibility and conversion rates.
Outbrain Pricing
Outbrain cost varies based on the following plans:
- Cost-Per-Click Plan: Variable pricing
Outbrain Integrations
The software integrates with the following:
- Google Analytics 4
- Voluum
- StackAdapt
Who Is Outbrain For?
Outbrain is suitable for numerous industries and sectors, including:
- Business sector
- Finance sector
- Food and drink sector
- Marketing sector
Is Outbrain Right For You?
Outbrain software is suitable for advertisers aiming to amplify their content through targeted native advertising. Its AI-powered recommendations ensure content reaches relevant audiences, maximizing engagement and ROI. It also has flexible budgeting options and a vast publisher network, providing the tools necessary for effective content distribution and audience acquisition.
Still not sure about Outbrain? Contact our customer helpline on (661) 384-7070 for further guidance.
Outbrain Features
AI-Powered Prediction Technology
Outbrain offers advanced AI algorithms to analyze over 1 billion engagement signals per minute, providing businesses with precise content recommendations to enhance user engagement and campaign effectiveness.
Diverse Ad Formats
The platform supports various ad formats, including native, video, and high-impact display ads, allowing advertisers to customize their campaigns to specific goals and audience preferences to achieve long-term business growth.
Premium Publisher Network
The software partners with thousands of reputable publishers, such as CNN, MSN, and The Washington Post, providing advertisers with access to high-quality audiences across the open web to enhance brand visibility.
Sustained Monetization
The system’s sustained monetization feature, known as Automatic Yield, empowers publishers to track the revenue value of their content in real-time. This technology provides insights into all aspects of a publisher’s revenue, enabling a comprehensive understanding of content performance.
Pros And Cons of Outbrain
Pros
It offers AI-powered content recommendations
The platform provides access to a vast network of premium publishers
The software supports diverse ad formats
The system allows advanced targeting options for precise audience reach
It provides extensive analytics and insights
Cons
The software occasionally provides delayed reports
It is not protected from ad frauds, leading to invalid traffic
Outbrain Reviews
Total 14 reviews
3
All reviews are from verified customers
Rating Distribution
5
Stars21%
4
Stars14%
3
Stars36%
2
Stars0%
1
Stars29%
Share your experience
Marketing and Advertising, 500+ employees
More than a year
“Outbrain's ad platform”
Pros
I like how fast I can create campaigns. The options like targeting by location, operating system and placement are really helpful.
Cons
I think it would be really useful if you could edit the content of your campaigns more easily. It would make things a lot better.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
9
Functionality
9
Construction, 11-50 employees
Less than 6 months
“All good except no results at all”
Pros
Everything looked great to me. The dashboard is nice and there's tons of information everywhere.
Cons
You can't remove as many URLs as you want. There's a limit, so you have to accept a lot of websites that don't bring any conversions, no matter what.
Rating Distribution
Ease of use
9
Value for money
5
Customer Support
9
Functionality
3
Internet, N/A employees
Less than 6 months
“Posting fake content”
Pros
It's crazy how many fake ads are all over the web. I feel bad for all the people who have to deal with that.
Cons
People online might think they're seeing a "sponsored article," but it's actually false advertising. Like that smart energy box scam for euro 99 that's just not right.
Rating Distribution
Ease of use
2
Value for money
2
Customer Support
2
Functionality
2
Frequently Asked Questions
What language does Outbrain support?
Outbrain supports English, French, and German.
What level of support does Outbrain offer?
Outbrain offers support through Help Center, FAQ, webinars, case studies, events, news, and contact.
What other apps does Outbrain integrate with?
Outbrain integrations include Google Analytics 4, Voluum, and StackAdapt.
Does Outbrain have a mobile app?
No, Outbrain does not offer a mobile app.
Does Outbrain offer an API?
Yes, Outbrain does offer an API.
What types of pricing plans does Outbrain offer?
Outbrain pricing changes corresponding to its Cost-Per-Click Plan. Potential parties can assess Outbrain cost to proceed with the ideal package.
Who are the typical users of Outbrain?
The typical users of Outbrain include industries like businesses, finance, food and drinks, and marketing.