Outbrain
Last Updated
Overview
Outbrain software enhances marketing performance through AI-powered audience engagement, offering increased attention and higher Return on Ad Spend (ROAS). While it occasionally provides delayed reports, its predictive analytics and diverse ad formats provide advertisers with effective tools for impactful campaigns.
Outbrain Specifications
- Campaign Management
- Lead Generation
- Customer Segmentation
- Content Management
Outbrain Features
AI-Powered Prediction Technology
Outbrain offers advanced AI algorithms to analyze over 1 billion engagement signals per minute, providing businesses with precise content recommendations to enhance user engagement and campaign effectiveness.
Diverse Ad Formats
The platform supports various ad formats, including native, video, and high-impact display ads, allowing advertisers to customize their campaigns to specific goals and audience preferences to achieve long-term business growth.
Premium Publisher Network
The software partners with thousands of reputable publishers, such as CNN, MSN, and The Washington Post, providing advertisers with access to high-quality audiences across the open web to enhance brand visibility.
Sustained Monetization
The system’s sustained monetization feature, known as Automatic Yield, empowers publishers to track the revenue value of their content in real-time. This technology provides insights into all aspects of a publisher’s revenue, enabling a comprehensive understanding of content performance.
Pros And Cons of Outbrain
Pros
It offers AI-powered content recommendations
The platform provides access to a vast network of premium publishers
The software supports diverse ad formats
The system allows advanced targeting options for precise audience reach
It provides extensive analytics and insights
Cons
The software occasionally provides delayed reports
It is not protected from ad frauds, leading to invalid traffic
Outbrain Reviews
Total 14 reviews
3
All reviews are from verified customers
Rating Distribution
5
Stars21%
4
Stars14%
3
Stars36%
2
Stars0%
1
Stars29%
Share your experience
Marketing and Advertising, 500+ employees
More than a year
“Outbrain's ad platform”
Pros
I like how fast I can create campaigns. The options like targeting by location, operating system and placement are really helpful.
Cons
I think it would be really useful if you could edit the content of your campaigns more easily. It would make things a lot better.
Rating Distribution
Ease of use
9
Value for money
9
Customer Support
9
Functionality
9
Construction, 11-50 employees
Less than 6 months
“All good except no results at all”
Pros
Everything looked great to me. The dashboard is nice and there's tons of information everywhere.
Cons
You can't remove as many URLs as you want. There's a limit, so you have to accept a lot of websites that don't bring any conversions, no matter what.
Rating Distribution
Ease of use
9
Value for money
5
Customer Support
9
Functionality
3
Internet, N/A employees
Less than 6 months
“Posting fake content”
Pros
It's crazy how many fake ads are all over the web. I feel bad for all the people who have to deal with that.
Cons
People online might think they're seeing a "sponsored article," but it's actually false advertising. Like that smart energy box scam for euro 99 that's just not right.
Rating Distribution
Ease of use
2
Value for money
2
Customer Support
2
Functionality
2
Frequently Asked Questions
Does Outbrain offer an API?
Yes, Outbrain does offer an API.
What other apps does Outbrain integrate with?
Outbrain integrations include Google Analytics 4, Voluum, and StackAdapt.
What types of pricing plans does Outbrain offer?
Outbrain pricing changes corresponding to its Cost-Per-Click Plan. Potential parties can assess Outbrain cost to proceed with the ideal package.
What level of support does Outbrain offer?
Outbrain offers support through Help Center, FAQ, webinars, case studies, events, news, and contact.
Does Outbrain have a mobile app?
No, Outbrain does not offer a mobile app.
Who are the typical users of Outbrain?
The typical users of Outbrain include industries like businesses, finance, food and drinks, and marketing.
What language does Outbrain support?
Outbrain supports English, French, and German.