Planable

Planable is a cloud-based social media collaboration solution for designating, scheduling, and running campaigns on Facebook, Twitter, Instagram, and LinkedIn. Key features include multi-account management, automated publishing, and interactive content design. While it lacks some tools for post-capture, Planable helps users to centralize the content planning and feedback area.

What is Planable?

Overview

Planable is a collaboration-first social media management platform for creating, reviewing, approving, and scheduling social posts in shared workspaces. It allows organizations and enterprises to collaborate among various platforms and plan their social media content through a centralized dashboard. The software supports the platforms: Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok, Pinterest, Google Business Profile, and Threads.

Planable’s key capabilities include multi-account management, post planning (e.g., feed/calendar-style views), multi-user collaboration, and structured approval workflows (None, Optional, Required; multi-level on Enterprise). 

Best for: Agencies and marketing teams that need fast, visual feedback loops and structured approvals before content goes live.

Pricing: Planable pricing is per workspace and includes unlimited users on paid plans. The software has three plans Basic ($33/workspace/month), Pro ($49/workspace/month), Enterprise (custom) and a free trial (for the first 50 posts). Planable also offers two add-ons (billed per workspace): Analytics — $14/workspace/month and Engagement/Social inbox — $9/workspace/month.

USP: Planable’s standout is visual, in-context collaboration + approvals: stakeholders can review posts, leave feedback, and give one-click approvals, with workflows that can also auto-schedule a post upon approval (when date/time is set).

Support: Support is available via email and an in-app chat service, backed by an online Help Center/knowledge base.

Product Advantages: 

• Clear approval workflows (Optional/Required; multi-level on Enterprise) designed for brand-safe publishing.
• Auto-scheduling after approval reduces back-and-forth and manual steps.
• Centralized workspaces make it easier to coordinate content across multiple brands/clients and connected channels.

Product Limitations: 

• No CMS/website publishing integrations yet (can’t publish directly to platforms like WordPress/Webflow or similar).
• No social listening and monitoring (no native tracking of mentions, keywords, competitors, or trends).  
• No paid campaigns/social ads management (no creating, running, or optimizing ads from within Planable).