Last Updated
Key Takeaways
Generated from the text of customer reviews
Our Verdict
Overall Rating
Based on 14 users reviews
4.7
Rating Distribution
Positive
93%
Neutral
0%
Negative
7%
Starting Price
$129
per month
SE Ranking Specifications
- Analytics and Reporting
- Competitor Analysis
- SEO Management
- Alerts/Notifications
What Is SE Ranking?
SE Ranking is a cloud-based SEO platform that tracks keyword rankings, analyzes competitors, and audits websites. It is used by marketing teams to combine research, AI visibility, monitoring, content, and local marketing, and agency success kits, all in one workspace. The software offers a variety of features ranging from on-page SEO trackers and SERP checkers to keyword groupers, an AI overviews tracker, an SEO report generator, and a website competitor analysis tool.
What Is SE Ranking Best For?
SE Ranking stands out for its Website Rank Tracker that monitors the daily website position across the top 100 results on Google, Bing, Yahoo, and YouTube, for both desktop and mobile. The software tracks local rankings based on city and region, reviews historical data to determine search performance changes, and tracks ranking across the AI search. It allows teams to monitor website mentions, links and appearances across ChatGPT, Google AI overview, and Gemini.
How Much Does SE Ranking Cost?
SE Ranking pricing starts at $129/month for its Core plan. Other paid plans include:
- Growth: $279/month
- Enterprise: Custom Pricing
The vendor also offers a 14-day free trail for all its plans.
In addition to the base subscription cost, organizations should keep the following potential hidden costs in mind:
- Implementation And Onboarding: $200-$1000/year – Caused by purchasing custom report templates, branded SEO reports, and expanded reporting capabilities
- Additional Keyword And Rank Tracking Capacity: $100-$1000/year – Cost associated with higher keyword volumes, additional tracked results, locations, and projects
- API And Data Integration: $50-$179/month – Budget caused by connecting SEO data with internal dashboards, business intelligence tools, or custom marketing workflows
- Enterprise Onboarding And Training: $500-$3000 – As a result of account configuration, team training, workflow setup, and assistance with larger-scale SEO operations
Users typically see SE Ranking as offering strong value for its extensive SEO toolkit. However, costs can increase as team requirements increase, and they need higher keyword limits, projects, and advanced tracking capabilities.
Disclaimer: The pricing is subject to change.
SE Ranking Integrations
The platform offers integrations with multiple third-party apps, such as:
- Google Analytics
- Matomo
- Data Studio
- Wix Website Builder
- WordPress
How Does SE Ranking Work?
After successful completion of the onboarding process, here’s how you can get started with SE Ranking:
- Access the main SE Ranking dashboard to review project performance, keyword rankings, website health, and other SEO metrics after logging in with the provided credentials
- Create or select any project for the website which you intend to monitor, in order to adjust its search engines, locations, devices, and other tracking settings
- Add target keywords and assign them to groups to monitor rank changes across Google, Bing, and YouTube to set up keyword tracking
- Evaluate individual pages against target keywords and identify recommendations to improve SEO performance through the On-Page SEO Checker
- Examine competing websites, compare keywords and visibility, and identify opportunities that your team can pursue – all by means of the Competitor Research Tools
- Review a website’s backlink profile, monitor referring domains, and access link building opportunities using the Backlink Checker
- Analyze the project reviews and dashboards to track SEO progress and share relevant performance information with the team members responsible for the relevant tasks
- Distribute keyword tracking, website audits, content optimization, competitor research, and other responsibilities to the appropriate users
Who Is SE Ranking For?
SE Ranking is mainly used by professionals and teams managing SEO and digital marketing. It is commonly used by:
- In-house marketing teams
- SEO agencies
- SEO consultants
- Digital marketing agencies
SE Ranking Use Cases
Based on our analysis of SE Ranking features, capabilities, and marketing positioning, we have identified some of its real-world use cases.
SEO Agencies Managing Recurring Client Reporting
SEO agencies may spend significant time compiling data from different activities into monthly reports while managing rankings and technical performance for multiple clients. SE Ranking tackles this through its Report Builder that combines data from tools like Rank Tracker, Website Audit, Backlink Checker, and Keyword Research into client reports. Meanwhile, Scheduled Delivery sends automated reports on a daily, weekly, or monthly basis. For agencies that need client-facing deliverables, White Label Reporting allows them to apply their logo, company name, colors, and corporate email.
Marketing Teams Building Automated SEO Performance Dashboards
For marketing teams that regularly combine ranking, audit, traffic, and keyword data, finding manual CSV exports when preparing internal or management dashboards can be difficult. Looker Studio allows SE Ranking users to receive rankings, audit data, keyword metrics, and other SEO datasets sent by the platform's integrations. Here, teams can also build customizable dashboards and visualize historical performance. It allows them to maintain a reporting layer around SE Ranking data instead of repeatedly exporting and assembling SEO metrics manually.
Local Businesses Monitoring Search Visibility Across Multiple Locations
When businesses operate from several locations, they may be aware of their overall search performance but still lack visibility into the performance of their Google Business Profile at individual locations. With SE Ranking's Local Ranking Tool, teams can define tracking points like cities, regions, streets or addresses while monitoring keyword rankings and Google Maps visibility in those locations. As a result, marketing teams can narrow down location-specific ranking fluctuations, and identify which keywords are performing differently instead of relying on general ranking positions.
SEO Teams Investigating Why A Website Is Losing Visibility
Important keywords may drop in search results, and SEO teams might not be able to determine if the problem is technical, on-page, or related to their competitors. Rank Tracker, Website Audit, On-Page SEO Checker, and Competitive Research, all enable teams to monitor ranking changes, inspect technical website issues, evaluate page optimization, and investigate competitor keyword performance.
Agencies Comparing Competitors Before Planning SEO Campaigns
An agency that is preparing for a new client may need to identify which search team competitors already rank for, and where the client faces potential gaps. SE Ranking solves this through Competitive Research, where it shows competitor ranking estimates and search queries that competitors rank for. Meanwhile, the Backlink Checker analyzes backlinks associated with competitor domains. These findings help marketing agencies find keyword opportunities and examine competitor backlink profiles to decide which areas of the client's SEO campaign need attention.
Is SE Ranking Right For You?
Digital marketing agencies and teams and SEO consultants may find this platform to be particularly useful, especially if they need to manage keyword rankings, website health, and AI search visibility in one interface. Through its Rank Tracker, Website Audit, On-Page SEO Checker, and Competitor Research Tools, it supports the day-to-day monitoring and troubleshooting of SEO workflows.
SE Ranking is particularly useful for agencies that are handling multiple clients, especially with its Report Builder, scheduled reporting, and White Label Reporting. In sync, these streamline client deliverables.
However, smaller teams who simply require basic SEO functioning and monitoring may not be willing to spend more on the platform. Still, it serves as a broad SEO toolkit that utilizes ongoing rank monitoring, audit trials, and AI search visibility tracking, making it a worthwhile investment.
Still unsure about SE Ranking? Contact our customer support team at (661) 384-7070 to help you make the right choice.
SE Ranking Features
Website Audit
Website Audit allows teams to deal with several web pages per project and deal with multiple SEO issues across crawling, indexing, redirects, meta tags, links, JavaScript, CSS , and performance. It checks page indexability, HTTPS status codes, robots, meta tags, Core Web Vitals, and link attributes to pinpoint issues affecting search visibility. Teams can compare scans over time, schedule recurring audits, and generate reports to track and communicate SEO improvements.
Webpage Monitor
This functionality allows teams to track specific pages for changes and receive alerts when content, meta tags, links, robots.txt, or index status is modified. SEO specialists can use the change history to connect on-page edits with shifts in search rankings, and identify accidental changes made by teammates or clients. Users can monitor competitor's pricing, product releases, and new publications without the need for manual checks.
SERP Tracker
SE Ranking provides the SERP Tracker, which analyzes the top 50 organic results for a keyword and compares competing pages across several on-page and off-page metrics. It reveals differences in keyword density, content length, readability, page load speed, Core Web Vitals, backlinks, referring domains, and Domain Trust. Teams can examine real-time SERPs by location and device to narrow down which content and page characteristics drive top-ranking results. This gives a data-backed basis for adjusting content structure and keyword usage.
AI Overviews Tracker
SE Ranking’s AI Overviews Tracker tracks rankings within Google’s AI Overviews. This shows your position alongside competing domains and URLs. It also identifies the sources featured in AI-generated answers and analyzes their organic metrics. This helps teams find sites that can be targeted for visibility. Historical ranking data and keyword search intent further help identify changes in AI search performance. As a result, teams can adjust their SEO strategy accordingly.
Pros And Cons of SE Ranking
Pros
Provides solutions for a broad range of industries through its AI capabilities
Improves SEO outcomes through Rank Tracking
Caters to stakeholder needs through customizable dashboards
Cons
Link tracking may require more context
Internal linking may not work as intended
SE Ranking Pricing
Core
$129 per month
View Price
What's Included
10 projects & 1 manager seat
2k keywords & 100 prompts to track daily
5 domains in GEO research
250k pages per month in audit
25K API credits & MCP access
Rank tracking across major search engines
Unlimited keyword, competitor, backlink research
Website & on-page audit
Data Studio/Matomo/GA/GSC integrations
Growth
$279 per month
View Price
What's Included
Everything in Core, plus:
30 projects & 3 manager seats
5k keywords & 250 prompts to track daily
15 domains in GEO research
2M pages per month in audit
100K API credits & MCP access
Historical data across project lifetime
Guest links for easy collaboration
Page changes monitoring
Dedicated customer support
Enterprise
Custom Pricing
View Price
What's Included
Everything in Growth, plus:
Flexible terms
Custom limits and pricing
Full API & advanced integrations
Disclaimer: The pricing details were last updated on Aug 10, 2026 from the vendor's website. Please contact us for a tailored pricing list.
SE Ranking Reviews
Total 14 reviews
4.7
All reviews are from verified customers
Rating Distribution
5
Stars93%
4
Stars0%
3
Stars0%
2
Stars0%
1
Stars7%
Share your experience
Themis
Furniture, 11-50 employees
Free Trial
“Worth the price”
Pros
Even during its trial, SE Ranking has a lot of features that really help and boost our digital marketing strategy.
Cons
Every task I have used was easy and the tool shared a lot of knowledge no cons so far.
Rating Distribution
Ease of use
10
Value for money
10
Customer Support
10
Functionality
10
Richard
Marketing and Advertising, 1-10 employees
More than a year
“Top SEO software for companies”
Pros
The results are accurate, price is great and it has lots of tools and features that make managing SEO on a site way easier. It's also pretty easy to learn and the automated reporting saves me a ton of time every month.
Cons
Most new features come at no extra cost. However sometimes new features are added as add-ons rather than included in the annual subscription. To access them, you might have to resubscribe at a higher price. This is especially true for Local SEO features. And I would say the tech support is adequate but not very fast. These are minor annoyances but no big cons.
Rating Distribution
Ease of use
8
Value for money
9
Customer Support
8
Functionality
10
Liam
Automotive, 51-100 employees
More than a year
“Boost your rankings with SE”
Pros
I have been using SE Ranking for over two years and I think it is the best tool for keyword tracking. Keeping track of website keywords is crucial in my line of work. Integrating Google My Business is a nice feature and monitoring it is very important. Site audits are also a great feature all SEO apps should have.
Cons
Price is bit high which I think can be a deal-breaker for small businesses sometimes.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
10
Frequently Asked Questions
What other apps does SE Ranking integrate with?
The software integrates with platforms like Wix, and Google Analytics.
What language does SE Ranking support?
The platform offers support in multiple languages, including English.
Does SE Ranking offer an API?
Yes, SE Ranking does offer an API.
What level of support does SE Ranking offer?
SE Ranking offers support through email.
Who are the typical users of SE Ranking?
SE Ranking software is mainly used by professionals who manage SEO and digital marketing activities, such as in-house marketing teams, SEO agencies, SEO consultants, and digital marketing agencies.
What types of pricing plans does SE Ranking offer?
SE Ranking price starts at $129/month for the Core plan. Other options include the Growth plan at $279/month and an Enterprise plan with custom pricing. A 14-day free trial is available for all plans. Request an SE Ranking pricing quote today.
Does SE Ranking have a mobile app?
SE Ranking has a mobile app for Android and iOS.