Spark Marketing Automation Software by Marketo

Spark Marketing Automation Software by Marketo

12 Review(s)

Overview

Spark by Marketo provides a marketing automation and sales effectiveness solution, designed particularly for small businesses. It automates lead nurturing processes and provides accurate lead scoring, enabling salespeople to focus on high-potential opportunities and drive in more revenue.

Overall Rating

Based on 12 users reviews

4.5

Rating Distribution

Positive

100%

Neutral

0%

Negative

0%

Starting Price
Custom

Spark Marketing Automation Software by Marketo Specifications

Campaign Management

Lead Generation

Customer Segmentation

Email Marketing

View All Specifications

What is Spark Marketing Automation Software?

Overview

Spark by Marketo is a marketing automation software that assists businesses to secure clients and manage marketing campaigns. This cloud-based marketing solution enables users to execute better campaigns by incorporating flexibility and power which eventually targets more revenue with less effort. Spark offers multi-channel campaign management which caters to small businesses by providing inbound marketing and event marketing features. The platform offers a solution that allows users to connect with their audience in real-time via social media and other online and offline events including eCommerce storefronts. It also provides marketers with the options of scoring and nurturing leads, managing and developing online market campaigns, and being aware of the results of their marketing investments. Integration with the user’s existing CRM solution is also possible with this marketing automation solution which helps to manage productivity and communication among the marketing and sales department.

Spark Marketing Automation Pricing

The pricing plan for Spark by Marketo Marketing software starts at $1,195 USD per month.

USP

Spark provides users with Marketo Moments which is a reporting and analytics feature that helps them determine the impact of their campaigns.

Support

Support is provided through email, phone, and other online resources.

Product Advantages

The product provides users with intelligent drip marketing that optimizes conversion probabilities.

Product Limitations

Unlike other CRM products, it does not offer any free trial.

Spark Marketing Automation Software by Marketo Reviews

Total 12 reviews

4.5

All reviews are from verified customers

Rating Distribution

5

Stars

50%

4

Stars

50%

3

Stars

0%

2

Stars

0%

1

Stars

0%

Share your experience

E

Edwin

Marketing and advertising, 1-10 employees

4.0
October 2022

Spark has helped us expand our client base.

Pros

It unlocks a level of professional marketing I have never seen before! Weve been communicating with our clients and potential customers more effectively.Each and everything a potential client can interact with can be customized as you see fit. I mean the landing page, product portfolios, and even email formats—everything can be customized to the last bit. To help with overall sales, a lot of third-party apps can be easily integrated with Spark. It includes Salesforce, which is our software of choice. The tech support is excellent and constantly provides us with tips and tricks to utilize the software better than ever.

Cons

It is a bit unfortunate that they dont offer a built-in CRM. There are a lot of other marketing tools that offer the functionality of CRM as well. And based on the time of day, the software can perform a bit slower than usual. Im not sure if it has something to do with load capacity or our network capabilities. It has restricted the number of users based on the package we have. And the package itself is very expensive, which means we basically cannot increase the number of users at this point.

Rating Distribution

Ease of use

9

Value for money

8

Customer Support

9

Functionality

8

MM

Michelle M.

Marketing and advertising, 51-100 employees

4.0
October 2022

Spark combines the best marketing practices to enhance your sales efforts.

Pros

Like every other CRM on the market, Spark is made to automate the marketing process with all the right features. What makes it stand out is its simplicity and flexibility, which allow us to target more and more prospects every day with the least amount of work. Our campaigns have been really effective and have achieved exactly what we wanted from them. I also found it to be affordable, especially when we consider that a lot of features like multi-channel campaign management and even event management are included in the main automation package. Another small but great feature of Spark is that it offers a scoring system that helps us rank our customers based on priority.

Cons

It doesnt really offer a free trial version that would help you decide whether you want to go all in with your investment or not. And while the customer support is great, it just isnt available all the time like it should be. Its probably available during their office hours, which could differ from yours and cause inconveniences.

Rating Distribution

Ease of use

7

Value for money

8

Customer Support

7

Functionality

9

S

Shahid

Optymyze, 500+ employees

5.0
August 2019

Marketo

Pros

This platform has helped us improve a lot, especially our sales-marketing initiatives and with it we’ve been able to achieve best results. We’ve improved our lead management with better lead scoring parameters and tracking the movements of each lead. We are able to create email campaigns and send out emails. The email templates, scheduler, analytics, etc, all are great and boosts our productivity.

Cons

This system requires training, so training is a must for a new user to use it more efficiently.

Rating Distribution

Ease of use

10

Value for money

9

Customer Support

8

Functionality

9