Spark Marketing Automation Software by Marketo

Spark has helped us expand our client base.

Pros

It unlocks a level of professional marketing I have never seen before! Weve been communicating with our clients and potential customers more effectively.Each and everything a potential client can interact with can be customized as you see fit. I mean the landing page, product portfolios, and even email formats—everything can be customized to the last bit. To help with overall sales, a lot of third-party apps can be easily integrated with Spark. It includes Salesforce, which is our software of choice. The tech support is excellent and constantly provides us with tips and tricks to utilize the software better than ever.

Cons

It is a bit unfortunate that they dont offer a built-in CRM. There are a lot of other marketing tools that offer the functionality of CRM as well. And based on the time of day, the software can perform a bit slower than usual. Im not sure if it has something to do with load capacity or our network capabilities. It has restricted the number of users based on the package we have. And the package itself is very expensive, which means we basically cannot increase the number of users at this point.

Spark combines the best marketing practices to enhance your sales efforts.

Pros

Like every other CRM on the market, Spark is made to automate the marketing process with all the right features. What makes it stand out is its simplicity and flexibility, which allow us to target more and more prospects every day with the least amount of work. Our campaigns have been really effective and have achieved exactly what we wanted from them. I also found it to be affordable, especially when we consider that a lot of features like multi-channel campaign management and even event management are included in the main automation package. Another small but great feature of Spark is that it offers a scoring system that helps us rank our customers based on priority.

Cons

It doesnt really offer a free trial version that would help you decide whether you want to go all in with your investment or not. And while the customer support is great, it just isnt available all the time like it should be. Its probably available during their office hours, which could differ from yours and cause inconveniences.

Marketo

Pros

This platform has helped us improve a lot, especially our sales-marketing initiatives and with it we’ve been able to achieve best results. We’ve improved our lead management with better lead scoring parameters and tracking the movements of each lead. We are able to create email campaigns and send out emails. The email templates, scheduler, analytics, etc, all are great and boosts our productivity.

Cons

This system requires training, so training is a must for a new user to use it more efficiently.