Spark Marketing Automation Software by Marketo

Spark Marketing Automation Software by Marketo

12 Reviews

Spark Marketing Automation Software by Marketo Specifications

Campaign Management

Lead Generation

Customer Segmentation

Email Marketing

View All Specifications

Spark by Marketo is a marketing automation software that assists businesses to secure clients and manage marketing campaigns. This cloud-based marketing solution enables users to execute better campaigns by incorporating flexibility and power which eventually targets more revenue with less effort. Spark offers multi-channel campaign management which caters to small businesses by providing inbound marketing and event marketing features. The platform offers a solution that allows users to connect with their audience in real-time via social media and other online and offline events including eCommerce storefronts. It also provides marketers with the options of scoring and nurturing leads, managing and developing online market campaigns, and being aware of the results of their marketing investments. Integration with the user’s existing CRM solution is also possible with this marketing automation solution which helps to manage productivity and communication among the marketing and sales department.

Spark Marketing Automation Pricing

The pricing plan for Spark by Marketo Marketing software starts at $1,195 USD per month.

USP

Spark provides users with Marketo Moments which is a reporting and analytics feature that helps them determine the impact of their campaigns.

Support

Support is provided through email, phone, and other online resources.

Product Advantages

The product provides users with intelligent drip marketing that optimizes conversion probabilities.

Product Limitations

Unlike other CRM products, it does not offer any free trial.

Spark Marketing Automation Software by Marketo Reviews

Overall Rating

4.5

12 Reviews

Rating Distribution

5

star

6

4

star

6

3

star

0

2

star

0

1

star

0

Oct 17, 2022

Spark has helped us expand our client base.

Edwin

Marketing and advertising

Ease of use

9

Value for money

8

Customer Support

9

Functionality

8

Pros

It unlocks a level of professional marketing I have never seen before! Weve been communicating with our clients and potential customers more effectively.Each and everything a potential client can interact with can be customized as you see fit. I mean the landing page, product portfolios, and even email formats—everything can be customized to the last bit. To help with overall sales, a lot of third-party apps can be easily integrated with Spark. It includes Salesforce, which is our software of choice. The tech support is excellent and constantly provides us with tips and tricks to utilize the software better than ever.

Cons

It is a bit unfortunate that they dont offer a built-in CRM. There are a lot of other marketing tools that offer the functionality of CRM as well. And based on the time of day, the software can perform a bit slower than usual. Im not sure if it has something to do with load capacity or our network capabilities. It has restricted the number of users based on the package we have. And the package itself is very expensive, which means we basically cannot increase the number of users at this point.

Oct 17, 2022

Spark combines the best marketing practices to enhance your sales efforts.

Michelle M.

Marketing and advertising

Ease of use

7

Value for money

8

Customer Support

7

Functionality

9

Pros

Like every other CRM on the market, Spark is made to automate the marketing process with all the right features. What makes it stand out is its simplicity and flexibility, which allow us to target more and more prospects every day with the least amount of work. Our campaigns have been really effective and have achieved exactly what we wanted from them. I also found it to be affordable, especially when we consider that a lot of features like multi-channel campaign management and even event management are included in the main automation package. Another small but great feature of Spark is that it offers a scoring system that helps us rank our customers based on priority.

Cons

It doesnt really offer a free trial version that would help you decide whether you want to go all in with your investment or not. And while the customer support is great, it just isnt available all the time like it should be. Its probably available during their office hours, which could differ from yours and cause inconveniences.

Aug 14, 2019

Marketo

Shahid

Optymyze

Ease of use

10

Value for money

9

Customer Support

8

Functionality

9

Pros

This platform has helped us improve a lot, especially our sales-marketing initiatives and with it we’ve been able to achieve best results. We’ve improved our lead management with better lead scoring parameters and tracking the movements of each lead. We are able to create email campaigns and send out emails. The email templates, scheduler, analytics, etc, all are great and boosts our productivity.

Cons

This system requires training, so training is a must for a new user to use it more efficiently.

Aug 13, 2019

Automation product

Poornima

Nutanix

Ease of use

8

Value for money

9

Customer Support

10

Functionality

10

Pros

We can improve our events specifics and UTM code and daily updates based on the interest of the requestor. The website easily syncs to this which helps our sales team for more pitching.

Cons

Sometimes it isn’t user-friendly as it creates duplicates of the data in our salesforce platform.

Jul 16, 2019

Review

Edwin

Verticurl, a WPP company

Ease of use

9

Value for money

9

Customer Support

9

Functionality

9

Pros

This system is intuitive. I like that it is web-based and can be accessed easily. It is easy to customize depending on your needs of the reports or just by preference.

Cons

They don’t have a built in CRM. The speed can sometimes be sluggish. It is a bit costly as well. Limited users or slots, that can be given by our company.

Jul 15, 2019

Sophisticated tool.

Jenna

Bill.com

Ease of use

8

Value for money

10

Customer Support

9

Functionality

10

Pros

It makes it seamless for us to communicate with our customers and prospects with the help of the marketing campaigns. It has robust features for developing emails and creating campaigns or landing pages. It is one of the best tools for marketing automation for small businesses or enterprises. It can also be integrated with many third-party applications like salesforce.

Cons

We work with an agency who specialize in Marketo campaigns, so they help us train our new users, as the system isn’t intuitive for our new users.

Jul 11, 2019

Higher sales conversion

Maria Lenin

Dewayne Hill

Ease of use

7

Value for money

9

Customer Support

9

Functionality

7

Pros

The opportunities with our leads increased kind of instantly when we started using Marketo. It helped us trim down and focus on the right market and due to that, we were able to convert leads to sales by 10% in the first month. It is easy to use. The templates are great. They offer amazing tips and guide us all the time. This product has all the right tools needed for marketing automation. Everything is amazing about this product.

Cons

The price is a bit high in comparison to other marketing automation tools. I would recommend going with the free trial for Marketo as well.

Jun 21, 2019

Marketo

gaurav

cognizant technology solutions us corp

Ease of use

8

Value for money

10

Customer Support

10

Functionality

8

Pros

The support is amazing. It is a great tool used for branding and marketing. It is easily integrated with salesforce, making things a lot easier.

Cons

They should make their product available more and especially for bigger enterprises.

Jun 11, 2019

Amazing tool

Paul

Struck with Wonder

Ease of use

8

Value for money

10

Customer Support

9

Functionality

9

Pros

It is an amazing product and sometimes can be quite daunting as well. It has so many features, depth-wise, and breadthwise. It is an enterprise-level marketing automation tool. It is scalable and grows with your company whether there are 100 customers or 1 million. It is an amazing tool. One of the best.

Cons

In my opinion, its not suitable for small businesses due to its complexity. There are many simple products out there that small businesses can go for.

Jun 09, 2019

lead generation tool

Justin

ASHA

Ease of use

10

Value for money

9

Customer Support

10

Functionality

10

Pros

My experience with this tool has been great overall. This software has made me happier. My sales have increased, and the quality has improved as well. It is a great tool for lead generation. I highly recommend this tool to companies that are looking for continuity in their growth.

Cons

No cons to report.

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