Spark Marketing Automation Software by Marketo

Spark by Marketo provides a marketing automation and sales effectiveness solution, designed particularly for small businesses. It automates lead nurturing processes and provides accurate lead scoring, enabling salespeople to focus on high-potential opportunities and drive in more revenue.

What is Spark Marketing Automation Software?

Overview

Spark by Marketo is a marketing automation software that assists businesses to secure clients and manage marketing campaigns. This cloud-based marketing solution enables users to execute better campaigns by incorporating flexibility and power which eventually targets more revenue with less effort. Spark offers multi-channel campaign management which caters to small businesses by providing inbound marketing and event marketing features. The platform offers a solution that allows users to connect with their audience in real-time via social media and other online and offline events including eCommerce storefronts. It also provides marketers with the options of scoring and nurturing leads, managing and developing online market campaigns, and being aware of the results of their marketing investments. Integration with the user’s existing CRM solution is also possible with this marketing automation solution which helps to manage productivity and communication among the marketing and sales department.

Spark Marketing Automation Pricing

The pricing plan for Spark by Marketo Marketing software starts at $1,195 USD per month.

USP

Spark provides users with Marketo Moments which is a reporting and analytics feature that helps them determine the impact of their campaigns.

Support

Support is provided through email, phone, and other online resources.

Product Advantages

The product provides users with intelligent drip marketing that optimizes conversion probabilities.

Product Limitations

Unlike other CRM products, it does not offer any free trial.