Marketo is a Software-as-a-Service (SaaS) account-based marketing platform providing CRM, sales, and marketing automation solutions for a wide range of businesses. The software allows B2B and B2C marketers to automate sales and marketing campaigns by integrating with and working through various channels such as email, smartphones, websites, video, and search engine advertisements. It ensures a better understanding of customers, lead conversions, and sales with customized automated campaigns for potential customers and targeted leads.
The platform integrates well with third-party CRM which allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. The software has unique tools to monitor and assess customer behaviors, their use, and time spent on the site with explicit date & time and details such as company, job title, name, home address, email address, and phone number.
Marketo offers a list of services including account-based marketing, including email, mobile, social, digital ads, web management, and analytics to teams in a variety of industries such as technology, healthcare, higher education, financial services, insurance, manufacturing and media and more. The software supports companies with more than two to thousands of employees. Marketo pricing is well-suited for mid to enterprise companies. Support can be accessed via FAQ, web, phone, and email at any time.