Marketo Engage Software

Marketo Engage is essentially an automated email marketing software hosted on the Adobe Experience Cloud. The software has features that aid marketing automation, social marketing, nurturing leads, sales insight, managing budgets, and more. The features enable users to make complex marketing campaigns and monitor their success and ROI through the insight features.

The software aids businesses in setting up their online marketing strategies and executing them as well. Marketo has been in the market for a while and is used by all types of businesses to set up their email marketing campaigns amongst other things.

Key Features of Marketo Engage Software

Lead Management

This feature allows users to find new clientele with the help of systems put in place by Marketo.

Email Marketing

The feature allows users to send mass emails to both current and potential customers allowing for business to flourish.

Consumer Marketing

Users can directly tap into their consumers and market directly to them more effectively with Marketo.

Customer Base Marketing

The software markets effectively to pass customers which helps with repeat clientele which is incredibly beneficial.

Mobile Marketing

Marketo allows for mobile marketing efforts which is essential in this day and age.

Marketo Software Pricing

Marketo pricing starts at $895 and goes up depending on which features you choose to purchase. The vendor is also known to give non-profit organizations discounts.

Free Trial

While the vendor does not have a free version of this software available, you can easily contact the vendor for a trial of it. There is a trial of the software available at no cost.

Pros

The customer support team for the software is always available to assist users so they are able to immediately troubleshoot any issues with the software they might be having.
The user interface for the software is incredibly sleek and simple which helps users to get acclimated to the software immediately without having to spend too much time learning the software.
The software has a robust insights feature that allows users to glean as much information as possible about their marketing strategies effectiveness.

Cons

The software is quite expensive as compared to other software that does the same thing.
The software is not easily scalable if you want to change anything in it which can be frustrating and limiting if you have plans to grow. After a certain number of leads, you will find that the software is slowing down.
There are a lot of customizations available but learning how to execute these functions can at times be tricky and confusing.

Marketo is a great tool for any business that is looking to expand its online marketing strategy. The software has a number of features that prove to be helpful in such a case.

Learn more about Marketo and other similar software here.

A mixed experience so far.

October 2022

Emanuela C.

Information Technology and Services

Pros:

The best thing about Marketo, in my opinion, is how its logic enables the automation of manual tasks, reducing the workload on all employees. We have been able to increase the number of leads by simply increasing visitor interaction on our website and using Marketo, which is integrated with our CRM, to handle the entire lead creation process. Creating automatic programs of sorts is so easy, and you can specify rules for when an email should be sent, for example. It is especially easy to create an email campaign, which is by far the most used one in the marketing industry.

Cons:

Integrations with other software are still not its strong suit. Consider MS Dynamics: even after three years, the software still has some integration issues. Both of these very useful systems are not well integrated with each other, which causes us a lot of trouble, and working around the issue is still very inconvenient. The page at which our audience lands cannot be customized so that a validation system can be added.

Marketo has been a great addition to our sales tactics and shown amazing results.

Ed S.

Marketing and advertising

We use Salesforce to manage our sales, and Marketo has been a great complement to it overall. Marketo’s robust native integration with Salesforce enables us to sync data and both company and contact records to communicate through marketing and sync up with our account-based marketing campaigns. It also enables sales to follow up at the precise right time based on lead scoring and actions taken by prospects when consuming our content. Thanks to the amazing integration with Wistia, the content can be easily categorized in the form of email opens, email clicks, and video views. I simply adore Marketo!

There is an inherent complexity that comes when you combine the power of your sales reps and your marketing tools in your tech stack. The collaboration becomes extremely robust and requires a lot of practice to understand the best practices for running campaigns. This basically means you have to set aside a budget and invest a large chunk of your time to properly implement Marketo in your workflow, but it is absolutely worthwhile.

Sophisticated tool

July 2019

Jenna

Bill.com

Marketo provides with a great deal of robust features for developing email marketing campaigns and creating landing pages. It communicates with customers and prospects in a very seamless way. It is one of the best tool for small businesses and enterprises. It is a sophisticated tool and give a very professional look to the emails. It tracks emails, lead scoring, reporting etc. It can also be integrated with different software like Salesforce.

A few of the set-up features aren’t intuitive.

Increased sales.

Maria Lenin

Dewayne Hill

This software is amazing. It offers a lot of tips and, guides you on how to use it to its maximum potential. With this software our lead score has been increased. It is easy to use, and the templates are quite good. Marketo is a complete tool for email marketing. This tool is wonderful and helps you focus and improve.

Compared to other products the price of this software is a bit costly. They should offer a free trial or free version of it.

Daunting and Amazing!

June 2019

Paul

Struck with Wonder

It is one of the best tools out there for email marketing automation. It scales and grows according to your company whether the company has 100 customers or 1 million. It is both daunting and amazing because of the in depth and in breadth features that it offers.

For smaller businesses I would say that it’s not quite usable. It is complex.

Beneficial product.

Sarah

Sprek Digital

It is simple to use. It has helped in simplifying the email marketing process for me. It also provides with a lot of advanced options for landing pages which make things simple and easy.

When we initially started using it we thought that we would be able to integrate it with a few different software. Yet, we’ve been able to integrate 2 and we’re working on the third one.

Functional tool

May 2019

Steven

Global Payments Inc.

It is easy to collect information, group it and sent it out to the targeted audience. The email marketing tool wasn’t that easy without having an IT background, but once you learn how it’s done, things become easier to manage. It has a drag and drop interface which makes it easier for us to use. Email marketing has now become way more better and easier for us than it once was.

It isn’t an easy tool to use, and not everyone can use it without learning it. When we first started using this system, we could not just hand it over to the marketing team to create emails and all, but we had to assign an IT person with them, because without an IT background it would have taken longer for us to get started with it.

The best out of the rest.

Peter

GOJO

This system has been a game changer for our company. With this tool, we have discovered new ways of working. Every process has been improved and we’ve a better insight on our leads and managing them has been a lot easier. It has so many amazing features, that it keeps on surprising us in different ways of making things better around here at our company. We have it integrated with salesforce and outlook, which has made workflow much better and easier as tasks are now automated.

There are times when the system takes a while to load things, especially when a huge amount data is to be loaded all at once.

Easy campaign management.

Cory

Kettler

It helps in managing all the marketing campaigns, especially for small businesses this factor is very important. Once you get the hang of it, things become easier to do and manage, and marketing goes up another level.

It took a while for us to get used to the way things work within this system. The marketing department struggled in this area.

It is a resourceful tool.

Michele

SMS Group

Marketo is an efficient tool. We’ve seen this company get more successful since we implemented this system. It is very easy to manage contacts and lists. We can track our sales campaigns easily and report it as well. It has helpful reporting tools. Once the campaigns have been set the rest is very easy to do. It is a very resourceful tool.

They need to provide more training materials for this tool, as email creation is kind of difficult. The email preview is totally different from what the email actually looks like when it is sent. Without the templates it is extremely hard to create an email that is responsive as well.

It got killed.

April 2019

Greg

MERCURY SYSTEMS

There was a time when the company used to focus more on their customer. The product is good. It is user-friendly, has a lot of features and functionalities to offer, and the user community is good too.

Customer service isn’t as good as it previously was. They’re going downhill. They just focus on charging you now, and not on providing a better customer experience. The company is heading south. I would not recommend this product to anyone, as they do not care about their customers and are exploiting them in every way possible.

Powerful tool but complicated

Ksenia

Abbott Diagnostics Business

It is a powerful too. It has a lot of function. It is capable of doing a lot. It keeps track of all your email campaigns, your lead score, reports etc. Creating email campaigns are easier as well, and it lets you personalize things accordingly.

The interface of this product isn’t that great. The tool is very complicated and old-fashioned. The email builder doesn’t allow you to design emails the way you want it to be. To create something of your own you need to know HTML.

Convenient software.

March 2019

Olivia

Design

This tool can be integrated with all my social media accounts, which proves that it is super integrative and is an extremely convenient tool. The import process of this tool is great and is like no other product.

The customer service isn’t that great as it should be. I called them and asked them questions, but they didn’t help me at all.

One of the most powerful tool

Jonny

IT Service Management

The tool is great and powerful like any other tool. The customer support is great. Anything that you would want this tool to do can easily be done. The resource library is great for beginners. The reporting feature is great as well. I did switch to another product just because this isn’t as user-friendly as Marketing Cloud.

It isn’t intuitive like other marketing tools, and the interface could be improved.

Marketo Review

February 2019

Piyush

Easy to integrate with Salesforce. It can be scaled accordingly. It has a smart list builder which is handy and intuitive. It easily connects to the API.

The set up takes time and is a bit complex. It has a learning curve. The SEO dashboard lacks as well.

Marketo Engage Software

Key Features of Marketo Engage Software

Lead Management

Email Marketing

Consumer Marketing

Customer Base Marketing

Mobile Marketing

Marketo Software Pricing

Free Trial

Pros

Cons

Marketo Engage Software reviews

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