Oracle Marketing cloud is an advanced email marketing automation solution designed to cater both B2B and B2C marketing teams allowing them to automate content and social marketing, targeting, segmentation, and lead management. Oracle uses integrated information from cross-channel, content, and social marketing with data management to provide tailored customer experiences across all marketing channels. Within a single platform, there are all the tools users can use to build targeted segments and execute email campaigns through a single platform.
Oracle Marketing Cloud offers integration with various sales automation systems, including Salesforce and Microsoft Dynamics CRM enabling marketing and sales teams to communicate effectively regarding the pipeline status. There are also lead scoring, advanced reporting and analytics features available in the same suite. Data normalization and transformation is made much more efficient with the drag & drop interface on the Campaign Canvas.
Pricing: The software is priced best for large organizations with huge marketing budgets. It starts at $2000/month.
USP: Oracle Marketing Cloud supports integration with over 700 applications. It has the ability to easily create targeted campaigns across multiple marketing channels, which encourages strong alignment between sales and marketing.
Support: Support is offered via online channels and phone.
Product Advantages: Easy to use and intuitive User Interface. Feature rich and complex
Product Limitations: Overly pricey. Extensive set up and implementation process.