Pardot is a leading Business-To-Business (B2B) marketing automation software-as-a-service (SaaS) platform. Its primary purpose is to automate marketing and sales processes for lead generation and management. Lead management solutions includes, CRM Integration, Email Marketing, Web form management, Website tracking, Search engine optimization (SEO), lead capturing, lead nurturing and ROI reporting to help sales and marketing groups cooperate to create and qualify potential customers, reduce sales cycles, and track Marketing ROI. The software tracks and measures all potential client interactions on the site and assesses them according to the user’s customized parameters. Marketing automation will help users to accelerate pipeline, drive revenue, and align marketing and sales.

Pardot pairs well with Salesforce's own Customer Relationship Management (CRM) solution, which offers a performance edge incentive for those that already use SalesForce CRM. There are more advanced capabilities offered in the Enterprise version, such as custom security controls, larger storage space and a dedicated IP address. The software provides ongoing support for their customers along with product training, implementation assistance and best-practice recommendations.

Pardot by Salesforce


Pardot by Salesforce reviews

Overall Rating

18 Reviews

Excellent
33%
Good
50%
Average
17%
Poor
0%
Terrible
0%

Patrick

PJC Consulting

1 employee

September 2019

Pardot

Pros:
It is a good tool. I can easily create many campaigns and run them. Creating lists are easy too. Realtime sharing of contacts had been made possible due to the salesforce integration which helped in creating and executing marketing campaigns.

Cons:
It is a little costly compared to other products, and I think the reason might be the pre-built integration with Salesforce.

Martin

American Philatelic Society

11-50 employees

September 2019

Pardot

Pros:
The user interface is easy to use. The system is quite flexible. It gets the information that we need. The data that is collected for each lead is complete and useful. It gives the ability to track leads and effectively score them as well. The information generated is easy to use and share with our sales rep.

Cons:
The summary report sometimes fails to send, we actually don’t know why that happens. It might be a fault at our end or the company’s end, not sure though, and it’s just a minor issue.

Angela

TransUnion

5,001-10,000 employees

September 2019

Salesforce Pardot

Pros:
It enhances business efficiency. The basic function of this tool is to develop collaboration among the sales and marketing teams to achieve the most crucial targets and I really like this about it. It analyses each and every step of the sales cycle. The features and functionalities that it offers are really amazing. It is a really effective CRM product.

Cons:
The price should be a little less than what it is right now, which would make it more convenient for its users.

Zhivko

Dentaprime

201-500 employees

August 2019

Don’t choose

Pros:
It has pre-built integration with Salesforce.

Cons:
We have heard so many good things about Salesforce and we had the idea that this would be great as well, but no. Pardot is not that great. It is very frustrating and disappointing. It has a very limited set of features. The support isn’t great at all. The price of this tool is way too much.

Austin

Balfour Beatty US

1,001-5,000 employees

August 2019

Marketing Tool

Pros:
This tool is reliable. It is a significant part of my organization and plays an important role providing with all the advanced services. It is a fantastic platform. It is intuitive, the functionality is great, and it comes at a great price.

Cons:
They need to improve the arrangement of their features to make it better and easier to access and use.

Laine

Information Technology and Services

2-10 employees

August 2019

Great B2B Software

Pros:
It is an excellent software and integrates easily with Salesforce. It is easy to send out email blasts to countless clients with the help of Pardot. We can send it manually as well as automatically. It is a valuable tool for email marketing and can use it with Salesforce. It is easy and seamless. Accessing from Salesforce interface is quite easy as well.

Cons:
None at the moment.

Jessica

MasterControl

501-1,000 employees

July 2019

Pardot

Pros:
It is easy and fun to customize the emails accordingly. We always have to send out emails, and with the help of this tool, it is now easy to send and manage it. Pardot has great knowledge in legal email opt outs as well, which is great.

Cons:
It does not integrate with CVNET. It would be better if they offer more integrations so that we know the information and details between the 2 software.

MD Masoom

TO THE NEW

501-1,000 employees

July 2019

Great tool for Marketing automation.

Pros:
For me this tool is really important as I am a sales guy and have to send out marketing and sales emails to customers and prospects. My experience has been great with this tool. The thing that I most like about this product is their customer support team. They are active and responsive. They are always there to help you. They’re available 24/7, just for their customers.

Cons:
The cost of this product is a bit expensive as compared to other products, but I would also say that it is worth it.

Zach

Specright, Inc.

11-50 employees

July 2019

Pardot Review

Pros:
It is easily integrated with Salesforce. Using this software is pretty easy itself. The list building feature is great and seamless. Adding contacts or removing contacts in large amounts is possible. Scheduling emails to go out on a certain time is great. It offers all the features that are needed.

Cons:
Setting up the software is complex and would require you to hire a consultant to guarantee that it is done correctly.

Jill

Specright

11-50 employees

July 2019

Pardot

Pros:
This tool is better than Mailchimp. You can create emails and send out email blasts. You can create interactive emails with it. You can also create renderings with this tool. It is a great tool to use for email marketing.

Cons:
If you want to change the template of an email, you need to know HTML and CSS. Adding photos to the email is also a bit tricky. The tool is very complex to use.

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