Pardot is a leading Business-To-Business (B2B) marketing automation software-as-a-service (SaaS) platform. Its primary purpose is to automate marketing and sales processes for lead generation and management. Lead management solutions includes, CRM Integration, Email Marketing, Web form management, Website tracking, Search engine optimization (SEO), lead capturing, lead nurturing and ROI reporting to help sales and marketing groups cooperate to create and qualify potential customers, reduce sales cycles, and track Marketing ROI. The software tracks and measures all potential client interactions on the site and assesses them according to the user’s customized parameters. Marketing automation will help users to accelerate pipeline, drive revenue, and align marketing and sales.
Pardot pairs well with Salesforce's own Customer Relationship Management (CRM) solution, which offers a performance edge incentive for those that already use SalesForce CRM. There are more advanced capabilities offered in the Enterprise version, such as custom security controls, larger storage space and a dedicated IP address. The software provides ongoing support for their customers along with product training, implementation assistance and best-practice recommendations.