Pardot Software

Pardot is a lead management software that allows users to compile extensive contact lists and further divide them into groups with similar features so that it is easier to create targeted ads. The software is built to enable users to create more targeted marketing campaigns. 

With Pardot, users can accelerate their pipeline, drive revenue and align their marketing. All of this enables businesses to further their reach and be able to recruit more customers which is something that is essential to be successful. 

Let’s take a close look at Pardot’s features.

Deployment: One of the best things about Pardot happens to be that it can be deployed through a number of ways; it is available both on desktops and mobiles. 

Return on Investment: The software allows you to watch in real-time how your investment in your marketing is paying off, 

Support: Pardot has a wonderful customer support staff that is available around the clock through numerous means of communication including calling, emailing, and chatting. 

Tracking and Placing: The software tracks all leads constantly and helps place them on marketing plans which will be most appropriate for the lead. 

Training: The team behind Pardot does extensive training for customers for their software. There are training sessions available both in-person and online. 

Pardot Pricing:The software pricing starts at $1250 and goes up depending on the number of features you want to opt for. 

Free Trial: While the software does not have a free version, there is a free trial that you can access by requesting the vendor for one. 

Pardot Pros: It is a great tool to help users keep in touch with returning customers as well as helping find new clientele. 

The software is very user-friendly and makes it incredibly easy to set up emails, create content, and more.

Users can see insights in real-time to understand their performance and know what they are doing. 

Pardot Cons: The software happens to be a little expensive and is not an ideal option for smaller businesses that are on a budget. 

Other market automation programs roll out updates much more frequently than Pardot which means the software is behind on a lot of major trends. 

The software is tough to get used to and unless you take several training sessions, it can be quite tough to get used to the software immediately. 

Pardot is a great software for your marketing needs and helps your business get where it needs to be. The software is very popular for several reasons, some of which are listed above! 

Learn about other software apart from Pardot which can help you. 

Pardot Software reviews

Overall Rating

18 Reviews

Excellent
33%
Good
50%
Average
17%
Poor
0%
Terrible
0%

Pardot

September 2019

Patrick

PJC Consulting

Pros:
It is a good tool. I can easily create many campaigns and run them. Creating lists are easy too. Realtime sharing of contacts had been made possible due to the salesforce integration which helped in creating and executing marketing campaigns.
Cons:
It is a little costly compared to other products, and I think the reason might be the pre-built integration with Salesforce.

Pardot

September 2019

Martin

American Philatelic Society

Pros:
The user interface is easy to use. The system is quite flexible. It gets the information that we need. The data that is collected for each lead is complete and useful. It gives the ability to track leads and effectively score them as well. The information generated is easy to use and share with our sales rep.
Cons:
The summary report sometimes fails to send, we actually don’t know why that happens. It might be a fault at our end or the company’s end, not sure though, and it’s just a minor issue.

Salesforce Pardot

September 2019

Angela

TransUnion

Pros:
It enhances business efficiency. The basic function of this tool is to develop collaboration among the sales and marketing teams to achieve the most crucial targets and I really like this about it. It analyses each and every step of the sales cycle. The features and functionalities that it offers are really amazing. It is a really effective CRM product.
Cons:
The price should be a little less than what it is right now, which would make it more convenient for its users.

Don’t choose

August 2019

Zhivko

Dentaprime

Pros:
It has pre-built integration with Salesforce.
Cons:
We have heard so many good things about Salesforce and we had the idea that this would be great as well, but no. Pardot is not that great. It is very frustrating and disappointing. It has a very limited set of features. The support isn’t great at all. The price of this tool is way too much.

Marketing Tool

August 2019

Austin

Balfour Beatty US

Pros:
This tool is reliable. It is a significant part of my organization and plays an important role providing with all the advanced services. It is a fantastic platform. It is intuitive, the functionality is great, and it comes at a great price.
Cons:
They need to improve the arrangement of their features to make it better and easier to access and use.

Great B2B Software

August 2019

Laine

Information Technology and Services

Pros:
It is an excellent software and integrates easily with Salesforce. It is easy to send out email blasts to countless clients with the help of Pardot. We can send it manually as well as automatically. It is a valuable tool for email marketing and can use it with Salesforce. It is easy and seamless. Accessing from Salesforce interface is quite easy as well.
Cons:
None at the moment.

Pardot

July 2019

Jessica

MasterControl

Pros:
It is easy and fun to customize the emails accordingly. We always have to send out emails, and with the help of this tool, it is now easy to send and manage it. Pardot has great knowledge in legal email opt outs as well, which is great.
Cons:
It does not integrate with CVNET. It would be better if they offer more integrations so that we know the information and details between the 2 software.

Great tool for Marketing automation.

July 2019

MD Masoom

TO THE NEW

Pros:
For me this tool is really important as I am a sales guy and have to send out marketing and sales emails to customers and prospects. My experience has been great with this tool. The thing that I most like about this product is their customer support team. They are active and responsive. They are always there to help you. They’re available 24/7, just for their customers.
Cons:
The cost of this product is a bit expensive as compared to other products, but I would also say that it is worth it.

Pardot Review

July 2019

Zach

Specright, Inc.

Pros:
It is easily integrated with Salesforce. Using this software is pretty easy itself. The list building feature is great and seamless. Adding contacts or removing contacts in large amounts is possible. Scheduling emails to go out on a certain time is great. It offers all the features that are needed.
Cons:
Setting up the software is complex and would require you to hire a consultant to guarantee that it is done correctly.

Pardot

July 2019

Jill

Specright

Pros:
This tool is better than Mailchimp. You can create emails and send out email blasts. You can create interactive emails with it. You can also create renderings with this tool. It is a great tool to use for email marketing.
Cons:
If you want to change the template of an email, you need to know HTML and CSS. Adding photos to the email is also a bit tricky. The tool is very complex to use.

Call us at

(661) 384-7070

Call us at

(661) 384-7070