ActiveBuilding

What Is ActiveBuilding?

ActiveBuilding - now rebranded as LOFT – is a cloud-based resident portal software by RealPage. It runs on desktop and mobile, and covers leasing, rent payments, maintenance requests, alongside resident messaging and community engagement. Its digital move-in checklists make onboarding easy, along with the rewards program that works as an incentive for on-time payment by residents.

What Is ActiveBuilding Best For?

ActiveBuilding's standout feature is its Rewards Program. It's a system that gives rewards for on-time payments and community engagement that are redeemable for gift cards and services. It's a built-in fix for a problem most property managers know well: late payments and disengaged residents. This feature helps tackle the problem without investing in a separate loyalty program.

How Much Does ActiveBuilding Cost?

Investment in ActiveBuilding is estimated at $0.50–$2.00/unit/month, based on industry benchmarks. Actual cost can vary based on a number of factors, such as features and module selected. The resident-facing app is entirely free for the residents.

Beyond the base price, the software may also charge for additional costs that include:

• LOFT Loyalty+ - Budget around $0.50–$2.00/unit/month for this optional paid add-on for referrals, reviews, and not to mention, renewals
• Client-Funded Concessions - Estimated at $25–$500+/concession, however; it depends on the incentive that’s being offered
• Implementation And Setup – Can roughly range from $2,000–$10,000 for a one-time setup and onboarding

Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.

ActiveBuilding Integrations

ActiveBuilding – being a RealPage product – integrates within RealPage ecosystem, alongside the Flex integration.

How Does ActiveBuilding Work?

Log into ActiveBuilding from a browser or the app, and then follow these steps:

• Build the community profile first, including property branding, alongside all house rules, and any standing announcements residents should see on day one
• Invite residents to register. Once they're in, one login gets them payments, maintenance requests, the community feed, and their leasing paperwork
• Run move-ins through the digital checklist. Residents can work through documentation as well as scheduling on their own
• Collect rent via ACH, card, or digital wallet. Meanwhile, reminders and late-fee enforcement run automatically in the background
• Maintenance requests come in with photos and a priority level attached, which managers triage and assign from the same dashboard
• Community posts, events, and updates go out through the feed, and residents can comment or message back there too
• The rewards program tracks payment behavior and engagement by issuing points/rewards
• Move-outs use the same checklist workflow as move-ins, so documentation and scheduling stay in one system

Who Is ActiveBuilding For?

Property managers within several residential property types use ActiveBuilding. These include:

• Multifamily apartment communities
• Student housing operators
• HOA and community associations
• Single-family rental portfolios
• Mixed-use residential developments

ActiveBuilding Use Cases

We analyzed ActiveBuilding’s features along with user reviews and narrowed down a few scenarios where it fits well:

Multifamily Managers That Have To Collect Rent Manually

Managers have to spend hours a month sending reminder emails, as well as making calls and even applying late fees, and yet, it doesn’t fix any of the underlying behavior. This is where ActiveBuilding can help. Its Rewards Program tackles this problem from the residents’ side. It rewards them points for on-time payments along with redeemable gift cards. Managers get more consistent payment timing without adding anything to their own workload.

Student Housing Operators Coordinating High Turnover

Concentrated move-in and move-out windows — dozens or hundreds of residents turning over inside a few weeks — are where paper checklists and email chains fall apart. ActiveBuilding's digital move-in and move-out checklists walk each resident through utility setup and scheduling on their own. Every completed step is timestamped, which helps if someone disputes the condition a unit was left in.

Property Managers Using Spreadsheets For Property Management

Sticky notes and a shared spreadsheet can barely hold together all the important information. In turn, requests often get lost amongst tabs while residents remain utterly clueless. The maintenance request module lets residents attach photos and a description when they submit. This is how managers can get a centralized work-order dashboard, and keep residents posted on status easily. This means less back-and-forth for front desk and maintenance staff, both.

Leasing Teams Losing Time Between Applicant And Move-In

The process that begins from mere application to the final move-in is long and exhaustive. Each step – be it paper applications, DocuSign or manual handoff into move in – is a place where data can easily get lost. This is where ActiveBuilding’s leasing module can help. It covers applications, e-signatures, along with compliance tracking as one flow. In turn, approved applicants drop straight into the move-in checklist without anyone touching a second system.

Is ActiveBuilding Right For You?

Are late rent collection and scattered maintenance tracking disrupting your team’s productivity? ActiveBuilding can help here. It takes care of your property management needs – be it leasing, move-in/move-out, or payments – along with a rewards program that encourages the residents to make their payments on time.

The platform has earned real industry recognition. This includes the 2025 PropTech Breakthrough Award and the 2024 TITAN Innovation in Services and Solutions Real Estate Award. It's been part of RealPage since its acquisition. RealPage and OpenAI - in January 2026 - formalized a partnership behind Lumina, RealPage's AI Workforce. It includes a set of AI agents that operate leasing, resident support, alongside facilities, and finance.

Still not sure about ActiveBuilding? Contact our support team at (661) 384-7070 for further guidance.