Best CRM For Realtors In 2025: Top 7 Software Compared

Most CRMs simply aren’t built for real estate. They’re either too generic, packed with features you’ll never use, or so complex that your team avoids them altogether. When the tool doesn’t fit the way your team works, adoption drops, the lead gets ignored, and you’re back to square one. 

However, in this article, we’ve reviewed seven best CRM for realtors that are actually being used in 2025. For each, you'll find the straight facts—what it does well, where it falls short, who it's best suited for, and what it costs. Without any sales pitch, you can decide if it fits the way you work. Let’s get started! 

Follow Up Boss is one of those tools that does exactly what real estate teams actually need. What you can expect from this software is a focus on speed, usability, and lead response—without the usual clutter that slows agents down. 

The first thing that stands out is the interface. It's clean. Not clean in the overdesigned, minimalist sense where you still need a manual to figure things out—but truly intuitive. Most agents can sit down, log in, and begin using it without formal training. That alone says a lot, especially for teams that need every hour focused on conversion, not configuration. 

One of the more practical strengths of Follow Up Boss is how it handles lead routing. It integrates with over 250 lead sources—Zillow, Realtor.com, your website, and just about anywhere else your leads come from. 

What’s perhaps most telling is how widely it's used among serious teams. According to Follow Up Boss, 41 of the top 50 real estate teams in the country rely on it. It's the result of how the software is built. And the fact that teams like Robert Slack and Barry Jenkins run on this platform speaks volumes about its dependability. 

Best For: It’s not recommended for solo agents, but small to mid-sized real estate teams that rely on fast lead response can get real value from the platform. 

Pros  

• Many users consistently mention how easy it is to navigate the platform 
• Includes video messaging options through BombBomb 
• Offers a softphone system for calling and built-in action plans to automate follow-ups 

Cons 

• While bulk email is available, there’s no built-in feature for sending batch texts 
• Users mentioned frustration over not being able to view two client records at the same time 

Pricing  

Follow Up Boss offers a subscription-based pricing model with a 14-days free trial: 

• Grow: $69/user/month 
• Pro: $499 per month (includes 10 users) 
• Platform: $1000/month (includes 30 users) 

Every plan includes 7-day-a-week phone and email support. 
Disclaimer: The pricing is subject to change. 

LionDesk, now operating under the umbrella of Lone Wolf Technologies and sometimes branded as Lone Wolf Relationships, has carved out a steady position in the CRM landscape—particularly among independent real estate agents who don’t need complexity, but can’t afford to compromise on outreach. 

At its core, LionDesk is a communications-first platform. It’s not trying to be a do-it-all system, and the fact is, that’s part of its strength. The platform understands that for most realtors, the work begins and ends with conversations—on the phone, over email, or via text. And LionDesk makes all of that easy. There’s a built-in power dialer that helps you work through call lists faster than most generic CRMs allow. You also get native support for mass texting and video emails, which is rare at this price point. 

One feature worth noting is Gabby, their AI assistant. It handles lead replies through text with a tone that feels surprisingly human, and for agents who don’t have time to respond to every new inquiry the moment it comes in, Gabby quietly takes over the initial reply. It’s not revolutionary, but it works well enough to serve its purpose—keeping leads warm until you’re ready to step in. 

Over 1.5 million professionals use LionDesk, including firms like FMLS, Howard Hanna, and Berkshire Hathaway—and that kind of adoption comes down to real, measurable results. Brokers like Onecimo Benavidez Jr. have seen up to five hours saved each week simply because the platform replaces scattered tasks with something more organized and usable. 

Best For: Now, this platform can work best for solo agents and small teams that want strong built-in texting/calling and easy automation at a reasonable price.  

Pros  

• Email personalization within bulk sends adds a human touch to outreach 
• Built-in drip campaigns are ready to use and simplify follow-up workflows 
• Several users report that the platform is initially intuitive 

Cons 

• Support tickets often go unresolved for weeks 
• Users must rely on personal websites or external tools to link with MLS systems 

Pricing 

LionDesk does not list its pricing publicly on its official site. However, third-party sources suggest the pricing starts at approximately $25/month. 

Disclaimer: The pricing has been sourced from third-party websites and is subject to change. 

Wise Agent has been around since 2002, and while it doesn’t get the same buzz as newer platforms, it has quietly built a reputation as a dependable real estate CRM—especially for agents who want both contact management and marketing tools under one roof. 

What sets it apart is its function-over-flair approach. Instead of pushing users toward third-party tools, Wise Agent includes practical features upfront. You can create and run Facebook or Google ads directly from the platform and have the leads sent straight into your CRM. That alone saves time and tech hassle. There's also a solid content library with ready-to-use templates for emails, newsletters, social posts, and print materials. Agents who don't have time to write from scratch will find this useful. 

It includes one active landing page for lead capture, plus a basic transaction management module that helps keep deals moving without extra software. The system handles drip campaigns and bulk emails well, and there’s no limit on contacts. Even the base plan lets you send up to 2,500 emails per day, which is more than many competitors allow without forcing an upgrade. 

The most important part is that Wise Agent was named Forbes Advisor’s Best Real Estate CRM three years in a row, not because of hype, but because it stays reliable for the agents who run their business on it.  

Best For: If you're scaling fast or need advanced automation, it can be limiting. But if you’re running a lean operation, and don’t have a marketing team, it fits. 

Pros 

• Tracks all emails per contact and keeps records organized 
• Syncs smoothly with Google Contacts for easier caller ID and tracking 
• Helps keep transaction steps clearly organized and easy to follow 

Cons 

• Templates are seen as complex and not immediately intuitive to set up 
• Some users experienced unprofessional or unhelpful support interactions 

Pricing  

Wise Agent offers simple, transparent pricing for real estate professionals, along with a 14-day free trial for new users. The plans are: 

• Monthly: $49/month 
• Annual: $499/year 
• Enterprise: Custom pricing  

Disclaimer: The pricing is subject to change. 

Top Producer is one of the most established names in real estate software – it’s been around since 1982, and many veteran Realtors have used it at some point in their careers. Over time, it’s evolved into a platform that covers CRM, marketing, and lead gen in one place. The newer version, Top Producer X, brought the interface up to modern standards and focused heavily on features that serve agents working with buyers. 

One hallmark feature is Top Producer’s direct MLS integration. It can pull in MLS data to send your clients branded market reports, property alerts for new listings or price changes, and ‘just sold’ updates.  

Where Top Producer tries to go further is in its optional ecosystem. You can add lead routing through FiveStreet, advanced market reporting through Market Snapshot, or even a basic IDX website with built-in lead gen. In other words, you can expand Top Producer into a more comprehensive solution if you choose – for additional cost. 

Top Producer is trusted by tens of thousands of agents and has a reputation for reliability and depth of features. That said, it has also been critiqued for being more expensive than some of its competitors. 

Best For: It will work best for experienced agents or teams, especially those who want MLS-driven tools. 

Pros

• Multiple users mentioned fast, helpful service that feels genuinely one-on-one 
• Tracks communication history with contacts, helping agents stay informed 
• Includes follow-up reminders to keep agents on track 

Cons 

• Lack of a mobile app limits on-the-go access 
• No built-in tools to help retiring agents offboard their database 

Pricing  

Top Producer offers a variety of plans to suit individual agents and teams. Here are the available options: 

• Pro: $179/user/month  
• Pro + Leads: starting from $479/month  
• Pro + Farming: starting from $599/month   
• Pro Teams 5: $399/up to 5 users/month  
• Pro Teams 10: $699/up to 10 users/month  
• Pro Teams 25: $1199/up to 25 users/month  

Disclaimer: The pricing is subject to change. 

Real Geeks is a bit different from other CRMs on this list – it’s actually a combo of a lead-generation IDX website and a CRM, sold together as an all-in-one solution. Many high-performing agent teams use Real Geeks to power their online lead capture (via home search websites and landing pages) and then nurture those leads through the integrated CRM. 

The most valuable part of the system is that it gives you a real estate website that pulls in leads and a backend system that helps you manage and convert those leads—while tracking their behavior in real time. 

Not only that, it claims over 20,000 active agent users and more than 7 million contacts stored on its platform. What keeps many of those agents loyal, though, usually comes down to one thing: follow-up. 

Michael Styring of Compass Realty says it plainly: ‘There’s nothing more frustrating than finding out that one of your past clients bought a property with a different agent.’ That’s why his favorite part of Real Geeks isn’t just the CRM itself, but how deeply it’s built around long-term communication. Between SMS autoresponders, ready-to-launch drip campaigns, and the AI assistant (called ‘Geek AI’) that replies around the clock, agents can stay in front of their database without needing to micromanage every step. 

Best For: It can be useful for agents or teams that want a turnkey lead generation + CRM package. 

Pros  

• The platform reliably captures leads across the website and routes them into the CRM 
• Mobile application supports full CRM functionality 
• Lets agents replicate client searches for more accurate MLS results 

Cons 

• Lacks customization options for website layout 
• The interface can be challenging at first for users with limited tech experience 

Pricing  

Real Geeks offers four pricing plans based on 6 and 12-month contracts: 

• Establish: Starting from $599/month for a 6-month contract 
• Grow: Starting from $899/month for a 6-month contract 
• Expand: Starting from $1,499/month for a 6-month contract 
• Conquer: Starting from $2,099/month for a 6-month contract 

Disclaimer: The pricing is subject to change. 

CINC CRM (short for Commissions Inc.) is a premium all-in-one platform aimed at top-producing agents and teams – think of it as a heavy-duty CRM combined with a lead generation machine. Much like Real Geeks or BoomTown, CINC provides an IDX website, robust CRM, and a managed lead-gen service (they run online ads for you) as a bundled offering. The key difference is that CINC is positioned for those willing to invest big in lead generation: it’s one of the more expensive options, but it includes a pipeline of leads delivered to you, which can justify the cost for high-volume teams. 

The platform also has an AI chatbot (trained on real estate conversations) available, plus native mobile apps for both agents and clients.  

CINC has a significant user base – by one stat, over 50,000 agents use it daily. That kind of sustained adoption is part of what earned it a spot on Deloitte’s Technology Fast 500™, ranking at 58.  

Best For: It is recommended for established teams or brokerage lead programs with a solid lead gen budget that want a high-octane, integrated system. 

Pros  

• The system notifies teams instantly new lead registrations across connected platforms 
• Leads are pre-screened and include authenticated contact info 
• Live and in-person training is available, which many users find helpful 

Cons 

• Limited control over backend customization 
• The dialer function on the mobile app needs refinement for better usability 

Pricing  

CINC offers custom pricing plans tailored to different team sizes: 

• Solo: For 1 user 
• Ramp: For up to 4 users 
• Pro: For up to 49 users 
• Select: For 50+ users  

Disclaimer: The pricing is subject to change. 

Pipedrive CRM isn’t a real estate-specific CRM – it’s a general sales CRM used by many industries – but it has gained popularity among realtors for its simplicity and visual pipeline management. In fact, some small teams opt for Pipedrive as a lightweight, cost-effective alternative to the dedicated real estate CRMs. It’s known for an excellent user interface, focusing on moving deals through stages (much like moving a buyer from lead -> viewing -> offer -> closed, or a listing from prospect -> active -> under contract -> sold). 

One of Pipedrive’s more subtle strengths is its Sales Assistant. It nudges users toward next steps, flags incomplete records, and occasionally surfaces helpful reminders. It doesn’t overreach, which matters.  

Another area where Pipedrive holds up well is its integration. There are 500+ apps that connect to it – including real estate-centric ones like Zillow Tech Connect, various dialers, marketing tools, and more. So, if something isn’t built-in, chances are there’s an integration or Zapier connector available. 

With over 100,000 companies using Pipedrive worldwide, it’s not just widely adopted—it’s proven. One example comes from Tiffany Largie, who managed hundreds of daily sales touches across a 30-person team and grew her business to $2.5 million using Pipedrive. 

Best For: It’s not for you if you need real estate-specific tools (like MLS integration or built-in transaction tools). But if you just want a user-friendly and affordable CRM, it could be a great fit. 

Pros  

• The drag-and-drop layout helps users easily manage deals at every stage 
• Customer support is fast, helpful, and backed by a strong knowledge base 
• Teams can adjust pipeline stages and fields to match their specific sales process 

Cons 

• Users find the app functional but not as intuitive or polished as the desktop version 
• Pipeline view lacks advanced customization options 

Pricing  

Pipedrive offers the following monthly subscription plans with a 14-day free trial: 

• Lite: $19/month 
• Growth: $34/month 
• Premium: $64/month 
• Ultimate: $89/month 

Disclaimer: The pricing is subject to change. 

In short, if we come straight to the point, what works for one agent won’t always work for another. Some platforms are built for speed and scale, like Follow Up Boss and CINC. Others, like LionDesk and Wise Agent, do better when simplicity and outreach matter most. And if you want a lead-generating website tied to your CRM, Real Geeks is worth a close look. 

Test what fits your workflow. And if you’re still undecided, head to our resource center for more in-depth comparisons and recommendations.