Marketers often have to deal with a multitude of tasks such as campaigns, deadlines and budget. However, there is a way to make life easier—project management software. With the help of these tools, marketers can not only handle their work more effectively, but they can also improve collaboration between teams and streamline work processes.
Hence this article will explore 7 project management software that are ideal for marketers, each with their own unique quirks and features.
Here’s a list of the best project management tools for marketing teams:
As mentioned earlier, project management software can facilitate effective collaboration and streamline workflows, which leads to an increase in overall performance.
Project management software takes a variety of approaches to accomplish these big goals. For instance, in case of streamlining workflows, many software allow marketing teams to visualize project timelines, break down tasks into manageable steps, and set clear deadlines. This granular level of organization helps prevent tasks from slipping through the cracks and ensures that everyone is aligned on project goals and objectives.
Similarly, in the case of collaboration, these project management software provide centralized platforms for team members to collaborate, share updates, and discuss ideas. This eliminates the need for endless email threads and ensures that everyone is on the same page.
Finally, project management software provides additional benefits, such as valuable insights and resource management. Thus, with the help of project management software, marketers can not only manage all their tasks but go beyond them.
Below is a curated list of the best project management software for marketing teams, each with their own key features as well as pros and cons.
monday.com is a work management platform that can be tailored to the needs of marketing teams. A flexible and user-friendly platform, it offers a dashboard where users can easily navigate and track tasks, automations that can handle repetitive tasks and several customization options for its boards, templates, and automations.
Key Features
- A dashboard that offers several project views such as Kanban, Calendar, Workload, etc.
- ‘Monday Workflows’—an automation tool that take care of repetitive tasks
- A staggering list of integrations, allowing monday.com to integrate with all kinds of software
Benefits For Marketing Teams
monday.com’s customizable workflows enable efficient management of tasks like social media scheduling, content creation, and email marketing. It’s collaboration features such as chat and comments help usher in seamless teamwork and idea sharing. In addition, automated reporting tools provide valuable insights into campaign performance, enabling data-driven decision-making.
Pros And Cons
monday.com offers the ability to customize your workflow to anything that you might want. It also offers extensive automation capabilities, which allow users to automate any particular workflow that they want. Combine this with it’s numerous integrations and you have a rather formidable project management tool. However, it's not without its drawbacks; it still lacks a few quality-of-life (QoL) features commonly found in other software. Potential users should keep this in mind when considering monday.com.
Wrike is a powerful project management platform that empowers teams to collaborate effectively and deliver exceptional results. With its intuitive interface, customizable workflows, and robust features like task management, time tracking, and real-time collaboration, Wrike streamlines project execution and enhances team productivity.
Key Features
- Essential task management features that allow users to create and track tasks with ease
- Gantt charts that help in visualizing project timelines
- Collaborative editing – users can work on documents collaboratively with other team members
Benefits For Marketing Teams
Wrike’s collaborative editing features help in emphasizing teamwork and thus, leading to greater collaboration between team members. This, combined with the centralization of projects and various task assignments can lead to more effective executions of marketing campaigns. In addition, its other features, such as Gantt charts and time tracking enable marketers to visualize project timelines and gain valuable insights into campaign performance.
Pros And Cons
Wrike’s real time collaborative editing and user-friendly interface are among it’s greatest strengths as they facilitate stronger teamwork. It’s list of integrations and custom workflows add to the ease of using the software. However, there are certain specific features that are locked behind the paywall; users must take a careful look at pricing plans to see whether the feature that they need is included within their tier or not.
Asana is a popular project management tool that caters to teams of all sizes, from small startups to large enterprises. Its user-friendly interface and intuitive workflow features make it easy to organize and track tasks, projects, and goals. Asana's strength lies in its ability to provide a clear overview of projects, deadlines, and team assignments. It's particularly well-suited for creative teams, marketing teams, and product development teams that need a flexible and customizable tool to manage their work.
Key Features
- Asana AI—an AI assistant that’s directly embedded within workflows and helps in speeding up work, gaining insights and more
- ‘Rules’, which automate key tasks within Asana and streamline workflows
- Permissions that allow users to restrict access and create private teams, ensuring that departments do not get their wires crossed
Benefits For Marketing Teams
Asana offers marketing teams a range of powerful tools to streamline workflows, track campaigns, and enhance team collaboration. With features like task management, customizable templates, and calendar views, Asana allows teams to manage campaigns end-to-end. Automation tools help eliminate repetitive tasks, while collaborative workspaces and real-time updates facilitate clear communication.
Pros And Cons
Asana’s customizable workflows enhance team alignment, making task management smoother and helping reduce missed deadlines. Its templates simplify project setup by allowing reuse of established workflows. Team collaboration is further strengthened with clear role expectations, minimizing confusion about responsibilities. However, the software’s depth can feel overwhelming, especially for users who want to get started right away.
Basecamp is a straightforward project management software with an intuitive interface that centralizes project tasks, deadlines, and discussions on a single platform. Designed for simplicity, Basecamp includes chat, scheduling, to-do lists, and file-sharing.
Key Features
- Mission Control—an overview of the entire project that shows which tasks are on track and which ones are still pending
- A visual project timeline known as LineUp
- A custom Kanban view for a visual overview of the project progress
Benefits For Marketing Teams
Basecamp’s easy-to-use dashboard and integrated features eliminate the need for multiple apps, streamlining communication and collaboration, making it ideal for small teams juggling multiple projects. Features such as LineUp and Hill Charts also provide a unique visual update on project statuses, helping teams gauge progress intuitively.
Pros And Cons
Basecamp’s focus on all the essential features of project management make it very easy to pick up and get started with right away. The lack of bloat also helps Basecamp maintain a very stable and solid performance, especially when compared to its contemporaries. However, as a result of all this, Basecamp is lacking in customization compared to its peers and thus, may not be able to handle larger and more complex projects.
Trello is a visually appealing and user-friendly project management tool that utilizes a Kanban-style interface. Its simple drag-and-drop functionality makes it easy to organize tasks into boards, lists, and cards. Trello is particularly well-suited for teams that prefer a flexible and customizable approach to project management. Its integration with other tools and apps, such as Slack and Google Calendar, further enhances its versatility.
Key Features
- Kanban boards that visualize workflows and track various tasks
- In-built automation tool that allows users to create rules with triggers and actions
- Integrations with a wide range of third-party software
Benefits For Marketing Teams
Trello’s Kanban-style boards allow marketers to easily visualize each stage of a project, from ideation to completion. Teams can create separate boards for different campaigns, such as social media, content marketing, or email marketing. In addition to all this, Trello's integration with other tools and apps, such as Google Calendar and Slack, further enhances its utility for marketing teams.
Pros And Cons
Trello offers a more visual based workflow due to its user-friendly interface and flexible Kanban-style boards. Its drag-and-drop functionality reinforces this aspect and makes it easy to organize tasks and track progress visually. However, Trello does have a few drawbacks: it’s difficult to track different projects and it has no in-built task dependencies.
ClickUp is a versatile project management tool that offers a wide range of features to cater to diverse teams and projects. It combines task management, document collaboration, and time tracking into a single platform. ClickUp's customizable workflows, automation options, and integration capabilities make it a powerful tool for teams of all sizes.
Key Features
- Customizable task management where users can add custom fields, assign sprint points and automate various tasks
- ‘Everything view’ that allows users to get a bird’s eye view of tasks across the entire project
- Offers different project views such as Kanban boards, Gantt charts, mind maps, etc.
Benefits For Marketing Teams
ClickUp’s numerous features and range of customization can be a great boon for marketing teams. With features like task automation, customizable templates, and goal tracking, ClickUp enables streamlined campaign management and progress tracking. Its real-time collaboration tools and dashboards provide a central workspace for managing tasks, campaigns, and marketing calendars. Integrations with various marketing and analytics tools further support data-informed decision-making, while reporting features ensure teams can monitor and optimize performance effectively.
Pros And Cons
ClickUp offers a comparably wider range of features compared to other software, making it an ideal choice to tackle large, complex projects. The software’s extensive customization also helps with this and ensures that users can tailor workflows to their own liking. However, many users have reported performance issues, citing lengthy loading times for pages.
Airtable is a cloud-based project management tool designed to create and share relational databases. It allows teams to create linkages between data, and thus, organize large swaths of information. With its easy-to-understand user interface and powerful automation tools, Airtable can be used for a variety of scenarios, including marketing.
Key Features
- Database management and spreadsheet features are both present, making Airtable a database/spreadsheet hybrid
- A ‘Sync’ feature that ensures all data is up to date and verified
- Custom automations that streamline workflows
Benefits For Marketing Teams
Airtable offers a flexible platform to organize and manage various marketing assets and processes. Marketers can use Airtable to create custom databases for tracking campaigns, content calendars, influencer relationships, and more. This, combined with its intuitive interface and powerful features, like linking records, creating formulas, and integrating with other tools, make it easy to streamline workflows and gain valuable insights from data.
Pros And Cons
One of Airtable’s biggest strengths is the ease of implementing workflows. Essentially, its flexibility and customization mean that users spend less time learning the software and can jump right in. It also supports developer tools, meaning that anybody with a bit of coding experience can create their own custom extensions utilizing Airtable’s own SDK. However, users have also reported that downgrading payment plans is quite cumbersome as Airtable forces all users to go back to the free plan before upgrading again.
In the end, it all comes down to project requirements and team preferences when it comes to choosing between project management tools.
If the team prefers a visual workflow or seeks a more collaborative approach, Trello and Wrike would be a good fit as they’re built around the concept of teamwork. However, if the team prioritizes other aspects of project management, such as automation, then monday.com and Asana have them covered with their various automation features.
Finally, if the team requires a more complex tool to handle increasingly complicated projects, then Airtable or ClickUp would be their best bet. If they require the opposite—a more simpler and focused project management tool—then Basecamp can be of use to them.