Spark by Marketo is a marketing automation software that assists businesses to secure clients and manage marketing campaigns. This cloud-based marketing solution enables users to execute better campaigns by incorporating flexibility and power which eventually targets more revenue with less effort. Spark offers multi-channel campaign management which caters to small businesses by providing inbound marketing and event marketing features. The platform offers a solution that allows users to connect with their audience in real-time via social media and other online and offline events including eCommerce storefronts. It also provides marketers with the options of scoring and nurturing leads, managing and developing online market campaigns and be aware of the results of their marketing investments. Integration with the user’s existing CRM solution is also possible with this marketing automation solution which helps to manage productivity and communication among the marketing and sales department.

Pricing: The pricing plan for Spark by Marketo Marketing software starts at $1,195 USD per month.

USP: Spark provides users with Marketo Moments which is a reporting and analytics feature that helps them determine the impact of their campaigns.

Support: Support is provided through email, phone, and other online resources.

Product Advantages: The product provides users intelligent drip marketing that optimizes conversion probabilities.

Product Limitations: Unlike other CRM products, it does not offer any free trial.

Spark Marketing Automation by Marketo


Spark Marketing Automation by Marketo reviews

Overall Rating

10 Reviews

Excellent
60%
Good
40%
Average
0%
Poor
0%
Terrible
0%

Shahid

Optymyze

501-1,000 employees

August 2019

Marketo

Pros:
This platform has helped us improve a lot, especially our sales-marketing initiatives and with it we’ve been able to achieve best results. We’ve improved our lead management with better lead scoring parameters and tracking the movements of each lead. We are able to create email campaigns and send out emails. The email templates, scheduler, analytics, etc, all are great and boosts our productivity.

Cons:
This system requires training, so training is a must for a new user to use it more efficiently.

Poornima

Nutanix

5,001-10,000 employees

August 2019

Automation product

Pros:
We can improve our events specifics and UTM code and daily updates based on the interest of the requestor. The website easily syncs to this which helps our sales team for more pitching.

Cons:
Sometimes it isn’t user-friendly as it creates duplicates of the data in our salesforce platform.

Edwin

Verticurl, a WPP company

201-500 employees

July 2019

Review

Pros:
This system is intuitive. I like that it is web-based and can be accessed easily. It is easy to customize depending on your needs of the reports or just by preference.

Cons:
They don’t have a built in CRM. The speed can sometimes be sluggish. It is a bit costly as well. Limited users or slots, that can be given by our company.

Jenna

Bill.com

201-500 employees

July 2019

Sophisticated tool.

Pros:
It makes it seamless for us to communicate with our customers and prospects with the help of the marketing campaigns. It has robust features for developing emails and creating campaigns or landing pages. It is one of the best tools for marketing automation for small businesses or enterprises. It can also be integrated with many third-party applications like salesforce.

Cons:
We work with an agency who specialize in Marketo campaigns, so they help us train our new users, as the system isn’t intuitive for our new users.

Maria Lenin

Dewayne Hill

11-50 employees

July 2019

Higher sales conversion

Pros:
The opportunities with our leads increased kind of instantly when we started using Marketo. It helped us trim down and focus on the right market and due to that, we were able to convert leads to sales by 10% in the first month. It is easy to use. The templates are great. They offer amazing tips and guide us all the time. This product has all the right tools needed for marketing automation. Everything is amazing about this product.

Cons:
The price is a bit high in comparison to other marketing automation tools. I would recommend going with the free trial for Marketo as well.

gaurav

cognizant technology solutions us corp

10,000+ employees

June 2019

Marketo

Pros:
The support is amazing. It is a great tool used for branding and marketing. It is easily integrated with salesforce, making things a lot easier.

Cons:
They should make their product available more and especially for bigger enterprises.

Paul

Struck with Wonder

2-10 employees

June 2019

Amazing tool

Pros:
It is an amazing product and sometimes can be quite daunting as well. It has so many features, depth-wise, and breadthwise. It is an enterprise-level marketing automation tool. It is scalable and grows with your company whether there are 100 customers or 1 million. It is an amazing tool. One of the best.

Cons:
In my opinion, it's not suitable for small businesses due to its complexity. There are many simple products out there that small businesses can go for.

Justin

ASHA

201-500 employees

June 2019

lead generation tool

Pros:
My experience with this tool has been great overall. This software has made me happier. My sales have increased, and the quality has improved as well. It is a great tool for lead generation. I highly recommend this tool to companies that are looking for continuity in their growth.

Cons:
No cons to report.

Sarah

Sprek Digital

2-10 employees

June 2019

beneficial tool.

Pros:
It is simple and has made things a lot easier for us like email marketing, landing pages, and many other marketing processes.

Cons:
When we first evaluated the tool, we thought that it would be easy to integrate as many tools with it as we want. Currently, we have been able to integrate with 2 other products and working on the third one.

Cory

Kettler

501-1,000 employees

May 2019

Campaign Management Made Easy

Pros:
Once you get used to the software and make yourself comfortable with it, it makes marketing a lot easier and smarter for you. It helps manage campaigns and for a small business, this is quite important of a task to do.

Cons:
It takes time to get used to the tool and to get comfortable with it. Our marketing department kind of struggle in this area, but with guidance it became easier.

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