Spark by Marketo is a marketing automation software that assists businesses to secure clients and manage marketing campaigns. This cloud-based marketing solution enables users to execute better campaigns by incorporating flexibility and power which eventually targets more revenue with less effort. Spark offers multi-channel campaign management which caters to small businesses by providing inbound marketing and event marketing features. The platform offers a solution that allows users to connect with their audience in real-time via social media and other online and offline events including eCommerce storefronts. It also provides marketers with the options of scoring and nurturing leads, managing and developing online market campaigns and be aware of the results of their marketing investments. Integration with the user’s existing CRM solution is also possible with this marketing automation solution which helps to manage productivity and communication among the marketing and sales department.
Pricing: The pricing plan for Spark by Marketo Marketing software starts at $1,195 USD per month.
USP: Spark provides users with Marketo Moments which is a reporting and analytics feature that helps them determine the impact of their campaigns.
Support: Support is provided through email, phone, and other online resources.
Product Advantages: The product provides users intelligent drip marketing that optimizes conversion probabilities.
Product Limitations: Unlike other CRM products, it does not offer any free trial.