Last Updated

Overview

Wix website builder empowers users to create websites with ease. It offers features like SEO tools and mobile optimization, ensuring websites perform well across all devices. Although there is a learning curve for advanced customization, Wix remains a good choice for anyone looking to build a professional website without coding skills.

Overall Rating

Based on 2730 users reviews

4.5

Rating Distribution

Positive

92%

Neutral

8%

Negative

1%

Starting Price
Custom

Wix Website Builder Specifications

  • Lead Generation
  • Email Marketing
  • Customer Segmentation
  • Campaign Management
View All Specifications

What is Wix?

Overview

Wix is a widely used cloud-based web development solution that enables users with little or no tech experience to create attractive and professional-looking websites. Wix features a vast range of templates with assorted fonts, background videos, music, and animations. The platform offers multiple different approaches for webpage creation including Wix Editor, Wix Code, and Wix Artificial Design Intelligence. Wix has tools for all levels of developers. Users can customize the site with their personal logos and branding.

Users can set up an e-commerce portal where they can display products, manage orders and payments from within a single platform. Wix Artificial Design Intelligence creates unique web pages with professional text, images & more The Wix code module offers serverless computing that enables users to set up their own database collections, build content websites and add custom forms. The advanced versions of the platform offer more complex features and perks, such as removing Wix ads from the website and getting a custom domain free for one year.

Pricing: Wix offers a free version and a total of seven paid premium plans. Four of them exclusively for Website development, Connect Domain/Basic plan for $4.50/month. Combo plan (for personal use) for $8.50/month. Unlimited plan (for entrepreneurs & freelancers) for $12.50/month. VIP for $24.50/month. There are three plans for businesses and eCommerce; Business Basic ($17/month), Business Unlimited ($25/month), Business VIP ($35/month). Wix Enterprise costs $500 per month.

USP: Wix is the world's most commonly used and highly acclaimed Website Builder. Wix Editor offers design freedom with advanced functionality made easy with the drag & drop feature. Wix Code lets users design state-of-the-art websites & apps.

Support: Support can be reached via a knowledge base and their online forum.

Product Advantages: Highly intuitive interface and easy-to-use editor, lets users have design freedom with advanced functionality & easy drag & drop. Great value for money and helpful features.

Product Limitations: Can't switch templates after your website goes live. May have to spend more on third-party apps to scale your website. The sheer choice and amount of customizable options can be overwhelming

Pros And Cons of Wix Website Builder

Pros

  • It is modern, affordable and easy-to-use.

Cons

  • It is modern, affordable and easy-to-use.

Wix Website Builder Reviews

Total 2730 reviews

4.5

All reviews are from verified customers

Rating Distribution

5

Stars

65%

4

Stars

27%

3

Stars

7%

2

Stars

1%

1

Stars

1%

Share your experience

BL

Bruno Lisboa

Management Consulting, 51-100 employees

More than a year

5.0
May 2026

My review

Pros

This software really nails the balance between being approachable for beginners and giving you a lot of design freedom. Without any web development or coding background I found the drag and drop editor very natural to use. Unlike platforms that lock everything into fixed rows or grid sections this one lets you place elements with pixel level precision. That means you can move text, images and buttons exactly where you want them and have full creative control over how the site looks.

Cons

One downside with this software is that even though it gives you a lot of freedom when building your site initially you can't change the template after the website is live. If (later on) your business needs a totally different layout or overall structure you can't just swap in a new template and keep your existing content in place. You end up having to rebuild the whole website manually under a new theme which adds a lot of friction and can take a huge amount of time as your brand grows.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

9

SK

Sheniga K

Education Management, 11-10 employees

More than a year

4.0
May 2026

versatile website builder

Pros

Building a professional looking website with this tool is very easy even without any technical background. The drag and drop editor, ready made templates and built in tools make it quick to design pages and publish content. It also brings together a solid range of features like hosting, integrations and basic marketing tools so a lot can be managed from one platform.

Cons

It starts to feel a bit limiting when you need deeper customization or plan to scale beyond basic needs. After choosing a template changing the overall structure can be restrictive. Its performance and flexibility also do not quite compare to more developer focused platforms especially for complex websites or ones with heavier traffic.

Rating Distribution

Ease of use

8

Value for money

7

Customer Support

8

Functionality

7

JB

James Brake

Health, Wellness and Fitness, 1-10 employees

More than a year

5.0
May 2026

Great platform

Pros

My wife was able to build her own website with it and the final result looks great and performs really well. That's pretty impressive considering she's not technical at all.

Cons

The price is always a consideration although we still like the service overall. On the few occasions we needed help, support was a little difficult to reach at first but once we connected with them they handled things well.

Rating Distribution

Ease of use

9

Value for money

9

Customer Support

9

Functionality

10