Brand24 is a cloud-based marketing tool used for content finding and distribution purposes. Users can mention the required content through the “Online Mentions” feature that shows social media platforms, blogs, news sites and forms when the mentions occur. It offers users to monitor useful data from Facebook, Twitter and Instagram and also integrates with slack. The software enables the users to view the marketing analytics which extracts useful data to make data-based decisions for businesses.
The platform notifies when the brand mentions appear on any platform of social media. It also features influence scores which helps to measure customer satisfaction and attitudes.
Benefits: Brand 24 is available for Android and iOS. The users can view in real- time what other people are commenting about a brand or company that helps to improve the brand performance.
USP: If someone mentions the brand or business name anywhere on social media, it will notify the user.
Limitations: It is very costly and somwhat complicated when using for the first time.
Pricing: The software is available for a free trail. The personal plus version comes at 49$ per month, professional premium is for 99$ per month and professional max comes at 399$ per month.
Support: Support is available through email, phone and tickets. Training documents are also available.