Buffer is a CRM and social media management platform geared towards small to midsize businesses. The intuitive and streamlined design is trusted by brands, businesses, agencies, and individuals in helping them publish content, engage clients and analyze their social media performance. The platform offers a suite of tools for engagement, analytics, publishing, and team collaboration. Buffer does it all at once without the need to traditionally log into social networking sites like Twitter, Google+, Facebook, LinkedIn, etc. Not only that, with Buffer users can conveniently generate posts and have them uploaded with a single click. The buffer app has a browser extension dedicated to seamless integration with Safari, Chrome, Firefox, WordPress, RSS readers, and other important tools meant for scouring and sharing content on any webpage.

Buffer guarantees their solutions to be carefully crafted and highly refined so that they can help social media marketing teams execute successful campaigns and strategies. It also provides advanced analytics to track social media performance and show weekly/monthly results. The option to export Analytics data for further calculations or creating reports is also available.

Pricing: Buffer offers a free subscription as well as four paid plans: Pro at $15/month, Small Business at $99/month, Medium Business at $199/month, and Large Business at $399/month.

USP: The app offers embedded analytics that works brilliantly for entrepreneurs and home-based businesses. They can predict if the decisions on posting content and schedule are effective or not.

Support: Support can be reached online.

Product Advantages: seamless integration with apps including Feedly, Crate and Start A Fire, which makes sharing content to profiles easier. the free version supports 5 social media networks.

Product Limitations: Does not allow posting content with gifs. Would be great if the offered hashtag recommendations. Occasional image quality loss on android tablets.

Buffer

Buffer

Buffer reviews

Overall Rating

10 Reviews

Excellent
60%
Good
30%
Average
0%
Poor
0%
Terrible
10%

Kelly

National Academy of Sports Medicine (NASM)

51-200 employees

August 2019

Powerful, comprehensive platform

Pros:
The software offers many useful user-friendly tools for scheduling social media posts, tracking activity, optimizing engagement. I especially like the reminder feature to tell me to post during peak hours.

Cons:
I do not like their Facebook scheduling feature, while on Instagram, I mostly end up saving posts as drafts to minimize the hassle.

Kenneth

Double To

2-10 employees

August 2019

Great solution for social media management

Pros:
The product is very user-oriented. The tools offered are efficient and innovative. A strong API and many integrations are offered. You can easily schedule social media posts from one place. What's more, the company support and tech staff are always responsive and helpful



The tradeoff for simplicity is the limit of features and capabilities the product has.

Cons:
features and capabilities are rather limited. However, whatever is offered, works extremely efficiently.

Amber

JaJa-JoJe

2-10 employees

August 2019

Great solution for social media management

Pros:
Highly convenient and very easy to navigate. Buffer lets me schedule my social media posts and helps me preplan content more mindfully.

Cons:
I wish the software supported integration with Shopify so I could post products without having to each time download photos and other details.

Lenin

FDC

201-500 employees

August 2019

Unresponsive

Pros:
The functions seem attractive, only if they actually worked. but the system won't even work.

Cons:
None of the tested functions work even after following all the right steps.

Alex

Haymarket

501-1,000 employees

August 2019

Great scheduling tool

Pros:
Buffer is an amazing platform with a wide range of functions provided at a very reasonable cost. The best tool for analytics across multiple social accounts. The browser plugin makes posting content simple. The additional graphic tools are what set Buffer apart from its many competitors.

Cons:
Users were from posting the same article across multiple social platforms at a time, which was a bummer.

Kaitlyn

Pop

2-10 employees

August 2019

Brilliant service. free of cost

Pros:
I can schedule my Facebook posts free of cost with Buffer. The quality of functions and tools provided is truly applaudable. most companies offer inferior versions of functions on the free version of their product but not Buffer. The software is very easy to use that anyone could set up their own account within minutes and get ready to schedule.

Cons:
You can only add one account on the free version but I think it's pretty standard.

Megan

Revenue Spark Digital Marketing

2-10 employees

August 2019

Better than most competitors

Pros:
I have loved using Buffer thoroughly. The system is comprehensive and easy to use. There is a queue for all the posts which makes it really easy to re-post or recycle old posts. Saves us a lot of time and increases productivity.

Cons:
Not the most user-friendly at first. It takes a little while to learn to navigate the system and understand the workings but I suppose that is true for most software.

Clay

One List Media

1 employee

August 2019

Decent but not very versatile

Pros:
no-fuss model. Performs some basic functions quite smoothly

I had a LOT of trouble with video scheduling on Instagram

Cons:
Scheduling different media files can sometimes be a hassle. it took so long to successfully schedule videos for Instagram.

Nathan

VapingCheap.com

2-10 employees

August 2019

Among the bests

Pros:
The smoothest, easiest to use platform with so many useful tools and integrations with several platforms. great for saving time and boosting productivity.

Cons:
The free and basic versions offer only a limited number of scheduled posts.

Richard

QPLtalent

2-10 employees

August 2019

Great functionality

Pros:
The most reliable and user-friendly tool. there are no exaggerations or big false claims with Buffer, you get what you signed up for. Sharing content across several social media platforms is easier than ever. I highly recommend it.

Cons:
The LinkedIn account requires you to re-login every time and the system does not even notify you when you are logged out and the posts aren't successfully being shared.

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