Buffer is a CRM and social media management platform geared towards small to midsize businesses. The intuitive and streamlined design is trusted by brands, businesses, agencies, and individuals in helping them publish content, engage clients and analyze their social media performance. The platform offers a suite of tools for engagement, analytics, publishing, and team collaboration. Buffer does it all at once without the need to traditionally log into social networking sites like Twitter, Google+, Facebook, LinkedIn, etc. Not only that, with Buffer users can conveniently generate posts and have them uploaded with a single click. The buffer app has a browser extension dedicated to seamless integration with Safari, Chrome, Firefox, WordPress, RSS readers, and other important tools meant for scouring and sharing content on any webpage.
Buffer guarantees their solutions to be carefully crafted and highly refined so that they can help social media marketing teams execute successful campaigns and strategies. It also provides advanced analytics to track social media performance and show weekly/monthly results. The option to export Analytics data for further calculations or creating reports is also available.
Pricing: Buffer offers a free subscription as well as four paid plans: Pro at $15/month, Small Business at $99/month, Medium Business at $199/month, and Large Business at $399/month.
USP: The app offers embedded analytics that works brilliantly for entrepreneurs and home-based businesses. They can predict if the decisions on posting content and schedule are effective or not.
Support: Support can be reached online.
Product Advantages: seamless integration with apps including Feedly, Crate and Start A Fire, which makes sharing content to profiles easier. the free version supports 5 social media networks.
Product Limitations: Does not allow posting content with gifs. Would be great if the offered hashtag recommendations. Occasional image quality loss on android tablets.