Name: Buffer
Rating: 4.3 (10 reviews)

Last Updated Sep 2, 2024

Overview

Buffer is an advanced CRM and social media management tool that helps businesses run their campaigns efficiently. It features browser extensions and advanced analytics. While individual posts require manual scheduling, Buffer simplifies multi-channel content publishing and client engagement. Buffer facilitates automated reports and AI-assisted tools.

Overall Rating

Based on 10 users reviews

4.3

All Reviews

Rating Distribution

Positive

90%

Neutral

Negative

10%

Starting Price

Custom

Product Snapshot

Buffer Specifications

Campaign Management
Lead Generation
Customer Segmentation
Email Marketing
Social Media Management
Content Management
Analytics and Reporting
Marketing Automation
Budget Tracking
Event Management

View All Specifications

What is Buffer?

Overview

Buffer is a CRM and social media management platform geared towards small to midsize businesses. The intuitive and streamlined design is trusted by brands, businesses, agencies, and individuals in helping them publish content, engage clients and analyze their social media performance. The platform offers a suite of tools for engagement, analytics, publishing, and team collaboration. Buffer does it all at once without the need to traditionally log into social networking sites like Twitter, Google+, Facebook, LinkedIn, etc. Not only that, with Buffer users can conveniently generate posts and have them uploaded with a single click. The buffer app has a browser extension dedicated to seamless integration with Safari, Chrome, Firefox, WordPress, RSS readers, and other important tools meant for scouring and sharing content on any webpage.

Buffer guarantees their solutions to be carefully crafted and highly refined so that they can help social media marketing teams execute successful campaigns and strategies. It also provides advanced analytics to track social media performance and show weekly/monthly results. The option to export Analytics data for further calculations or creating reports is also available.

Pricing: Buffer offers a free subscription as well as four paid plans: Pro at $15/month, Small Business at $99/month, Medium Business at $199/month, and Large Business at $399/month.

USP: The app offers embedded analytics that works brilliantly for entrepreneurs and home-based businesses. They can predict if the decisions on posting content and schedule are effective or not.

Support: Support can be reached online.

Product Advantages: seamless integration with apps including Feedly, Crate, and Start A Fire, which makes sharing content to profiles easier. the free version supports 5 social media networks.

Product Limitations: Does not allow posting content with gifs. Would be great if they offered hashtag recommendations. Occasional image quality loss on android tablets.

Pros And Cons of Buffer

A quick look at Buffer's strengths and weaknesses to
help you decide if it's the right fit

Pros

It is modern, affordable and easy-to-use

Cons

It is modern, affordable and easy-to-use

Buffer Reviews

Insights from real users on Buffer’s features,
performance, and overall experience.

Total 10 reviews

4.3

All reviews are from verified customers

Rating Distribution

Stars

60%

Stars

30%

Stars

10%

Share your experience

Kelly

National Academy of Sports Medicine (NASM), 51-100 employees

4.0

October 2023

“Powerful, comprehensive platform ”

Pros

The software offers many useful user-friendly tools for scheduling social media posts, tracking activity, optimizing engagement. I especially like the reminder feature to tell me to post during peak hours.

Cons

I do not like their Facebook scheduling feature, while on Instagram, I mostly end up saving posts as drafts to minimize the hassle.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Kenneth

Double To, 1-10 employees

5.0

October 2023

“Great solution for social media management ”

Pros

The product is very user-oriented. The tools offered are efficient and innovative. A strong API and many integrations are offered. You can easily schedule social media posts from one place. Whats more, the company support and tech staff are always responsive and helpfulThe tradeoff for simplicity is the limit of features and capabilities the product has.

Cons

features and capabilities are rather limited. However, whatever is offered, works extremely efficiently.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Amber

JaJa-JoJe, 1-10 employees

5.0

October 2023

“Great solution for social media management ”

Pros

Highly convenient and very easy to navigate. Buffer lets me schedule my social media posts and helps me preplan content more mindfully.

Cons

I wish the software supported integration with Shopify so I could post products without having to each time download photos and other details.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

View All 10 Reviews