Bridg

Bridg stands out for its tailored ‘Audience Creation’ capability, which helps retailers and restaurants build marketing audiences based on purchasing behavior. It allows businesses to identify customers at risk of lapsing and target shoppers with specific product preferences. Marketing teams can also reach new customers through personalized offers. This helps businesses create campaigns based on actual purchasing habits rather than broad customer categories. As a result, they can deliver more relevant promotions and encourage repeat purchases.

How Much Does Bridg Cost?

Bridg pricing is estimated to range between $20,000-$150,000/year, based on industry benchmarks for enterprise identity resolution and customer data platforms.

In addition to the base subscription, businesses may need to account for the following expenses:

• Data Preparation And Migration: $2,000–$10,000, if businesses require external assistance preparing or transferring existing customer and transaction data
• Advanced Analytics And Enterprise Services: $5,000–$20,000 annually, depending on reporting requirements, data volume, and additional analytics support

Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.

Bridg Integrations

Information about third-party integrations has not been specified by the vendor.

How Does Bridg Work?

Log in to your Bridg account to access the platform and follow these steps to work with customer transaction data:

• Import customer and POS transaction data using the available data transfer options
• Process customer data by matching transaction signals against Bridg's proprietary database
• Identify anonymous shoppers and link their transactions to existing customer records
• Create new customer profiles and fill them with purchase histories and demographic attributes
• Analyze purchasing patterns and customer behavior using available data visualization tools
• Build targeted audiences based on product preferences, purchase activity, and customers at risk of lapsing
• Activate selected audiences through supported digital advertising platforms to run personalized campaigns
• Measure campaign results using transaction and exposure data to assess impact on sales

Who Is Bridg For?

Bridg software is ideal for a wide range of industries and sectors, including:

• Retail
• Grocery
• Quick-Service Restaurants (QSRs)
• Casual Dining Restaurants
• Fuel and Convenience Stores

Bridg Use Cases

Based on our analysis of Bridg's capabilities and official customer case studies, we have identified the following scenarios where the CRM software is a good fit:

Retail Businesses Struggling With Low Loyalty Program Participation

Retailers often invest in loyalty programs but still struggle to identify customers who shop without registering. This leaves marketing teams working with limited purchase histories and makes it difficult to understand customer behavior outside loyalty programs. Bridg uses point-of-sale transaction data to identify previously unknown shoppers and connect their purchases to customer profiles. Teams can then identify valuable customer groups and develop campaigns based on their shopping activity. This is useful for retailers that want to reach customers beyond their existing loyalty members.

Grocery Stores Trying To Win Back Infrequent Shoppers

How can grocery stores tell when regular shoppers are starting to visit less often? Customers may gradually reduce their shopping trips or spending before stopping altogether. Bridg helps grocers examine purchasing patterns and identify groups whose spending has declined. These customers can then receive offers based on their previous buying habits. In one grocery campaign involving a consumer-packaged goods (CPG) partner, targeted customers increased their spending by 50% during the test period. This makes the platform relevant for grocery teams working on customer retention.

Restaurant Chains Measuring The Results Of Menu Promotions

A restaurant chain may launch a promotion for a popular menu item but struggle to determine whether the campaign actually generated additional sales. Bridg allows quick-service restaurants to target customers who previously purchased specific items and connect advertising activity with subsequent purchases. An international restaurant chain used this approach to evaluate a product-focused campaign. It identified 78 million customers and reported approximately $9 million in incremental sales. This gives restaurant marketing teams a clearer basis for evaluating promotional spending.

Fuel And Convenience Stores Looking To Convert Fuel Customers Into In-Store Shoppers

Not everyone who stops for fuel enters the convenience store. For operators, this creates a missed opportunity to sell food, drinks, and other products to customers already visiting the location. Bridg helps convenience retailers connect transaction data with customer identities and understand purchasing behavior beyond loyalty programs. Businesses can use these insights to develop campaigns aimed at bringing pump-only customers into the store. This is particularly relevant for operators trying to increase purchases beyond fuel sales

Is Bridg Right For You?

If your business struggles to identify in-store shoppers or make use of anonymous transaction data, Bridg may help address these gaps. It is designed for retailers, grocery stores, restaurants, and convenience businesses looking to better understand their customers. Its approach to identity resolution helps businesses expand their customer records and reach previously unidentified shoppers.