Overview
Bridg software transforms anonymous in-store transactions into identifiable customer insights, enriching first-party data and enabling precise marketing activation. The platform bridges online and offline behavior, driving personalization and revenue growth. The lack of a dedicated mobile app limits access on the go, but robust integration capabilities strengthen enterprise-level performance.
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Starting Price
Custom
Bridg Specifications
Customer Segmentation
Analytics and Reporting
Integration with Marketing Tools
Integration with Third-Party Apps
What Is Bridg?
Bridg software eliminates the in-store blind spot by enabling identity resolution for previously unknown in-store customers. This capability integrates seamlessly into existing customer data stacks, enriching first-party data without disrupting current systems. By incorporating in-store shopper insights, organizations gain a more complete understanding of their customer base. The platform enables more accurate targeting, personalized engagement, and informed decision-making driven by a unified view of online and offline consumer behavior.
Bridg Pricing
Bridg Integrations
Bridg features seamless integration with various applications, including:
- Snowflake
- TheTradeDesk
- LiveRamp
- ThoughtSpot Software
- Meta
Who Is Bridg For?
The platform caters to a wide range of industries, including:
- Retail
- Grocery
- Restaurants
- Fuel and convenience
- Sports and live entertainment
Is Bridg Right For You?
Bridg transforms customer data into revenue-generating assets by unifying insights across loyalty and non-loyalty segments. Its platform enriches first-party data, enabling deep customer intelligence and scalable personalization. The ability to consistently measure outcomes positions Bridg as a strong choice for businesses seeking to optimize marketing strategies with a reliable, centralized view of customer behavior and performance.
Still not sure if Bridg is right for you? Our support staff is available at (661) 384-7070 to assist you in making the right choice.
Bridg Features
Bridg enables precise audience targeting by analyzing individual purchasing behavior. Customers at risk of lapsing, loyal buyers, and new shoppers receive relevant messaging, helping drive frequency, engagement, and revenue through more strategic campaign segmentation.
The platform connects POS transaction data and exposure metrics to unified customer profiles, allowing businesses to accurately assess campaign impact. Results span both loyalty and non-loyalty segments, ensuring transparency in measurement and informed decision-making across initiatives.
The software creates unified profiles using SKU-level in-store and online purchases, enriched with demographic, socioeconomic, and lifestyle data. These deep insights reveal patterns that elevate segmentation, personalization, and customer understanding across business operations.
Bridg supports experimental testing by evaluating product and store-level tactics on specific customer groups. Strategic cohorts respond to changes, helping refine promotions or rollouts before broader implementation while quantifying actual sales impact with precision.
The platform supports retail media initiatives by enriching first-party customer data, enabling more targeted advertising and increased engagement. These insights help retailers collaborate with advertisers and unlock additional revenue opportunities.
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