Capillary

What Is Capillary?

Capillary is a managed SaaS loyalty platform for loyalty program design and customer engagement. The platform manages loyalty programs through Loyalty. It then supports omnichannel communication through Engage for customer engagement activities. The platform also maintains member data through CDP, which functions as a consumer data platform. This data is used to generate reports and insights through Insights.

The system further identifies, sources, and catalogs offers through Rewards. Capillary includes an Agentic AI Co-pilot as part of its product portfolio. Capillary Technologies reports support for more than 1.9 billion loyalty members, 415 brands, 100 loyalty programs, and 1.95 billion annual transactions.

What Is Capillary Best Known For?

Capillary Technologies is best known for its loyalty program management capabilities, which enable businesses to design engagement-based, omnichannel, and multi-brand loyalty programs. Its AI-driven framework and customer data integration help organizations increase repeat purchases, strengthen customer relationships, and deliver more personalized experiences.

How Much Does Capillary Cost?

Capillary pricing typically falls between $3,000 and $30,000+/month, based on industry benchmarks for enterprise customer loyalty management platforms that include customer data management, rewards programs, omnichannel engagement, AI-driven personalization, and analytics capabilities.

The price range below is an estimate for budgeting purposes only:

• Loyalty Program Configuration: $5,000–$50,000+ one-time - Designing reward structures, membership tiers, earning rules, redemption workflows, and promotional campaigns
• Customer Data Integration And Migration: $3,000–$40,000+ one-time - Connecting POS systems, e-commerce platforms, CRM applications, mobile apps, and importing historical customer data
• Messaging And Customer Engagement Usage: $500–$15,000+/month - Costs associated with SMS, email, push notifications, WhatsApp messaging, and high-volume customer communication campaigns
• Advanced Analytics And AI Capabilities: $2,000–$25,000+/year - Predictive analytics, customer segmentation, churn forecasting, personalization engines, and enhanced reporting functionality

Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.

Capillary Integrations

The software seamlessly integrates with the Adobe experience platform agent orchestrator.

How Does Capillary Work?

Here is how you can get started with Capillary Technologies after logging into the system and beginning operational setup for managing loyalty, engagement, and customer data workflows:

• Access the unified dashboard to view loyalty programs, engagement metrics, and customer activity summaries
• Navigate to Loyalty to configure loyalty program rules, earning structures, and reward mechanisms
• Open Engage to design and schedule omnichannel customer communication workflows across channels
• Switch to CDP to explore unified customer profiles and manage structured consumer data
• Use Insights to review reports, behavioral analytics, and campaign performance dashboards
• Enter Rewards to manage reward catalogs, partner offers, and redemption configurations
• Launch campaign workflows by selecting predefined templates or AI-assisted configurations through the platform interface

Who Is Capillary For?

Capillary software serves a wide range of industries, including:

• CPG/FMCG
• Fuel retail
• Hospitality
• Airline
• Retail

Capillary Use Cases

Based on our analysis of Capillary's capabilities and enterprise loyalty requirements, we have identified key scenarios where this software is a strong fit for customer-centric organizations managing large-scale engagement and retention programs:

Pet Retailers Running Purpose-Driven Loyalty Programs

Pet retail brands use Capillary to structure loyalty programs that extend beyond transactional purchases into service usage, adoption milestones, and charitable participation. It is commonly applied where grooming visits, pet adoption events, and community initiatives need to be captured within a unified loyalty framework. The platform connects these behaviors to structured rewards such as service-linked certificates, tier upgrades at adoption points, and points-based donation mechanisms. Organizations also use it to track how enhanced charitable rewards influence repeat purchase behavior, basket value, and overall program engagement at scale.

Enterprise Buyers Managing Multi-Country, Performance-Based Loyalty Programs

Enterprise organizations utilize Capillary to manage loyalty programs across multiple countries through a single unified platform. The system is commonly applied in environments where loyalty structures must be adapted to local markets while maintaining centralized control. Businesses use tiered milestones and slab-based point systems to reward sales velocity, category performance, and strategic buying behavior across professional buyers. Organizations also use the platform to monitor retention, redemption activity, and revenue contribution across customer segments, particularly in high-volume B2B purchasing environments.

Super App Users Driving Seasonal Engagement Through Gamified Loyalty Campaigns

Digital super apps use Capillary to run short-term, event-led loyalty campaigns during high-traffic cultural moments like festivals. It is applied where engagement needs to be reactivated across categories such as retail, travel, grocery, and electronics. The platform uses milestone-based badges, instant rewards, and behavioral personalization to drive cross-category usage and repeat activity. Organizations also use gamified tasks and tiered incentives to increase active users, boost redemption, and encourage multi-category purchases during peak periods.

Is Capillary Right For You?

Are you looking for an AI-powered loyalty and customer engagement platform that combines loyalty management, customer data, and campaign automation? Capillary helps enterprise brands deliver personalized experiences and manage customer interactions through a unified ecosystem.

Capillary supports global privacy requirements through GDPR compliance and maintains ISO 27001:2013 and PCI DSS 3.2.1 certifications.

Capillary Technologies uses two-factor authentication, role-based access controls, AES-256 encryption, and TLS 1.2 protocols to protect customer data and restrict access. The platform supports enterprise-scale operations with geographically distributed data centers, near-real-time replication, and tested disaster recovery processes.

Still not sure if the software is right for you? Contact our customer support team at (661) 384-7070, who will help you make the best decision regarding Capillary features and more.