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Overview
Salesforce Consumer Goods Cloud helps consumer goods teams unify sales planning, retail execution, and service on one connected platform using shared data and AI. While it is purpose-built for the consumer goods industry, it offers a structured foundation for brands seeking coordinated growth across teams and channels.
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Starting Price
Custom
Salesforce Consumer Goods Cloud Specifications
- Contact Management
- Opportunity Management
- Sales Forecasting
- Deal Pipeline Management
What Is Salesforce Consumer Goods Cloud?
Salesforce Consumer Goods Cloud is an industry-built CRM platform designed for consumer goods companies to bring B2B and B2C planning and execution together in one system. Built on Salesforce’s AI CRM, it unifies sales, trade promotion, retail execution, and service data to support collaboration across key account managers, field teams, sales operations, and service teams.
Salesforce Consumer Goods Cloud Pricing
The vendor offers five Salesforce Consumer Goods Cloud pricing plans, including:
- Customer Planning and Forecasting - Custom pricing
- Trade Promotion Management - Custom pricing
- Retail Execution - Merchandiser - Enterprise - $100/user/month (Billed annually)
- Consumer Goods Cloud for Sales - Enterprise - $275/user/month (Billed annually)
- Consumer Goods Cloud for Service - Enterprise - $275/user/month (Billed annually)
The vendor also offers three success plans, including:
- Standard Success Plan - Included in all licenses
- Premier Success Plan - 30% of net license fees
- Signature Success Plan - Custom
Disclaimer: The pricing is subject to change.
Salesforce Consumer Goods Cloud Integrations
Who Is Salesforce Consumer Goods Cloud For?
The platform is ideal for professionals working in:
- Fast-moving consumer goods
- Home durables
- Apparel, footwear and accessories
- Beauty
Is Salesforce Consumer Goods Cloud Right For You?
Are you a consumer goods organization looking to unify sales planning, trade promotions, retail execution, and service on a single platform without sacrificing control or scale? Built on the trusted infrastructure of Salesforce, Consumer Goods Cloud supports enterprise-grade security and compliance-ready data handling.
It is well suited for growing and global brands that need a scalable platform capable of supporting complex account structures, large teams, and expanding data volumes while keeping execution consistent, secure, and aligned across regions and channels.
Want to learn more about the Salesforce Consumer Goods Cloud software? Contact our customer support team at (661) 384-7070 for personalized assistance.
Salesforce Consumer Goods Cloud Features
Account And Opportunity Management
The platform Centralizes B2B and B2C account data, opportunities, and activities into a single customer profile. Supports structured deal tracking across desktop and mobile, allowing sellers to manage accounts, opportunities, and related records consistently within the CRM.
Customer Business Planning
The software enables volume, cost, baseline, and target planning within a unified customer business plan. Supports structured planning workflows that align sales, forecasting, and execution activities using shared data models across teams.
Trade Promotion Management
Salesforce Consumer Goods Cloud features tools for promotion calendars, funds management, and scenario planning. Allows teams to plan, test, and track trade promotions using structured inputs such as products, time periods, budgets, and expected volume outcomes.
Retail Visit Planning And Execution
Provides visit planning, task lists, and execution tracking for field teams. Supports offline mobile access on iOS and Android, allowing users to complete store visits, capture activities, and sync execution data back to the platform.
Reporting And Dashboards
The system offers out-of-the-box reports and configurable dashboards to visualize sales, execution, and service metrics. Supports real-time and offline reporting so teams can monitor performance, quotas, store execution, and service activity in one interface.
Pros And Cons of Salesforce Consumer Goods Cloud
Pros
Unifies planning, execution, and service data on one platform
Strong support for field and offline mobile execution
Industry-specific workflows tailored for consumer goods teams
Cons
Configuration depth may require upfront setup effort
Best value realized within the broader Salesforce ecosystem
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Frequently Asked Questions
Does Salesforce Consumer Goods Cloud have a mobile app?
Yes, Salesforce Consumer Goods Cloud offers a mobile app for iOS and Android.
What level of support does Salesforce Consumer Goods Cloud offer?
Salesforce Consumer Goods Cloud offers support via chat, phone, form submission, and a help center.
Does Salesforce Consumer Goods Cloud offer an API?
No, Salesforce Consumer Goods Cloud does not offer an API.
Who are the typical users of Salesforce Consumer Goods Cloud?
Salesforce Consumer Goods Cloud is typically used by professionals working in fast-moving consumer goods, home durables, apparel, footwear, and beauty.
What language does Salesforce Consumer Goods Cloud support?
Salesforce Consumer Goods Cloud supports multiple languages, including English, Spanish, French, Portuguese, Italian, German, Dutch, Swedish, Japanese, Chinese, Korean, and more.
What other apps does Salesforce Consumer Goods Cloud integrate with?
The vendor has not disclosed information regarding its third-party integrations.
What types of pricing plans does Salesforce Consumer Goods Cloud offer?
The vendor offers five pricing plans, including: Customer Planning and Forecasting (Custom pricing), Trade Promotion Management (Custom pricing), Retail Execution - Merchandiser - Enterprise at $100/user/month, Consumer Goods Cloud for Sales - Enterprise at $275/user/month, and Consumer Goods for Service - Enterprise at $275/user/month. Reach out for a flexible Salesforce Consumer Goods Cloud price quote.