Serenata, now Cendyn CRM, provides a robust, hospitality-first platform for managing the complete guest lifecycle. While some users find extracting specific data can be difficult, its powerful AI-driven analytics and deep segmentation capabilities ultimately provide the unparalleled insights hoteliers need to boost loyalty and drive direct bookings.
Serenata Specifications
Contact Management
Lead Management
Opportunity Management
Sales Forecasting
What Is Serenata?
Serenata is a customer data platform built for the hospitality industry to turn guest data into profitable relationships. The software solves the pain point of fragmented data by creating a unified guest profile from all hotel systems. Hotels of any size can leverage robust Serenata features like AI-driven analytics and marketing automation to personalize communications, enhance guest engagement, and ultimately drive revenue growth.
Serenata Pricing
Serenata Integrations
Serenata software supports integration with multiple platforms, such as:
- Acxiom
- Apaleo
- Duetto
- Clarabridge
- Amadeus CRS
Who Is Serenata For?
Serenata is ideal for a range of businesses across the hospitality industry, including:
- Hotel Chains
- Management Companies
- Independent and Boutique Hotels
- Hotel Casinos
- Resorts
Is Serenata Right For You?
Serenata is the ideal fit for hoteliers seeking to unify guest data and drive profitable revenue from a single, integrated platform. Its standout capability is turning guest information into lasting relationships through hyper-personalized marketing automation. Trusted by hospitality brands like Satocan, Zafiro Hotels, and Port Hotels, it is purpose-built to enhance guest engagement and maximize profitability for every kind of hotel.
Still not sure about Serenata? Contact our support team at (661) 384-7070 for further guidance.
Serenata Features
This feature consolidates guest data from various sources like PMS and F&B systems into a single, comprehensive profile. It provides a 360-degree view of each guest, calculating their lifetime value and enabling highly personalized experiences without requiring developer assistance.
See How It WorksThis module allows hoteliers to automate personalized communications across the entire guest journey. Using an intuitive drag-and-drop editor and professional templates, teams can deploy timely and relevant email, SMS, and social media campaigns to nurture guest relationships effectively.
See How It WorksSerenata leverages artificial intelligence to provide real-time insights into guest behavior and campaign performance. These analytics help hoteliers uncover key business drivers, identify trends, and continuously optimize marketing strategies to enhance guest engagement and maximize ROI.
See How It WorksBuilt specifically for hospitality, this tool offers automated workflows to create highly targeted micro-audiences. Hoteliers can filter guests in real-time based on spend history, location, preferences, and stay dates to deliver dynamic, personalized campaigns that drive revenue.
See How It WorksThis feature integrates with the CRM to provide a comprehensive view of guest loyalty, syncing real-time data such as member status and point balances. It enables hoteliers to recognize and reward guests with exclusive perks, creating personalized experiences that enhance satisfaction and drive direct bookings.
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