Last Updated

Key Takeaways

Generated from the text of customer reviews

DealerCenter - a dealer management system - is built for independent auto dealers that offer DMS, CRM, inventory, BHPH, and digital marketing. Users like the daily inventory updates and lender access but note that the software can slow down under heavy use. Recently, DealerCenter launched four AI agents for sales, inventory, video, and website engagement.

Our Verdict

Independent used car and BHPH dealers may find DealerCenter suitable for their needs like inventory management and customer follow-up consolidation, available in one system. Modular pricing works well for dealers who want to start small and add tools as they grow. We recommend it for small to mid-sized independent dealerships that use multiple platforms but rather run everything through one login.

DealerCenter Specifications

  • Invoice Management
  • Expense Tracking
  • Financial Reporting
  • Billing and Invoicing

DealerCenter Features

AI Agents Suite

Four AI agents - all newly added - cover the workflows where independent dealers typically lose the most time. These four agents are: The AI Sales Agent responds to inbound leads by text or email within seconds, as well as learns the dealership's inventory. It also runs follow-up sequences automatically The Vehicle Intelligence Agent writes vehicle descriptions and cleans up photos The Video Intelligence Agent turns a walkaround into a branded, narrated inventory video The Website AI Agent handles visitor engagement around the clock.

See How It Works
Dealer Websites And Website AI Agent

Dealer websites – mobile-first and SSL-secured - are available in more than 40 designs. Leads are pushed straight into the CRM while inventory is automatically synced. The platform includes unlimited website requests and updates. It includes the Website AI Agent that engages visitors in real time and answers their questions. In addition, it qualifies interest and routes engaged shoppers to sales. Deal Driver is a website add-on that offers real-time pre-qualification without affecting the customer's credit score.

See How It Works

Pros And Cons of DealerCenter

Pros

  • Daily inventory updates, which support the system's accuracy and timeliness

  • Provides access to numerous financial firms

  • Easy integration with various third-party dealer apps

Cons

  • System may slow down during high usage periods

  • Mobile app lacks certain features available in the desktop version

DealerCenter Reviews

Total 173 reviews

4.7

All reviews are from verified customers

Rating Distribution

5

Stars

78%

4

Stars

16%

3

Stars

5%

2

Stars

1%

1

Stars

1%

Share your experience

J

Jay

Automotive, 11-50 employees

More than a year

5.0
September 2025

“Increased deal flow and sales”

Pros

Lately I have been getting much more interaction from customers through DealerCenter so my deal flow has definitely picked up and I am closing more sales than ever. And whenever I have questions, my account reps respond almost instantly even if they don't have the answer on the spot, they follow up quickly. Adding it to my setup completely turned things around ss the moment I enabled it, my CRM went crazy with activity and leads started pouring in.

Cons

There is a bit of a learning curve but I expected some adjustment when moving to a different software provider, so it was not a surprise.

Rating Distribution

Ease of use

9

Value for money

10

Customer Support

10

Functionality

10

R

Roy

Automotive, 1-10 employees

More than a year

5.0
May 2025

“Stood out service and product line”

Pros

What stood out to me was their customer service and product line. Derek stepped in to help and I'd pick them over Frazer any day.

Cons

I honestly do not have any complaints as my time with it has been really positive overall.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

M

Mansour

Automotive, 1-10 employees

More than a year

5.0
April 2025

“Impressed by outstanding customer support”

Pros

I am most impressed by DealerCenter's outstanding customer support. Whenever I reach out for assistance, they respond quickly and always help me find a fix. My account rep consistently goes the extra mile for me. In short I genuinely enjoy working with the DMS as it's user friendly, fast and supported by a team that truly cares.

Cons

If I am being real I am a big fan of this tool and everything it offers. So there is nothing about the software that I dislike.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

10

Functionality

10

Frequently Asked Questions

Does DealerCenter offer an API?

The vendor has not disclosed API information publicly.

What types of pricing plans does DealerCenter offer?

DealerCenter offers various pricing plans depending on the features and services a dealership needs. For instance, DMS for $79/month, Law contract for $2.25/contract, CRM Plus for $99/month, CRM Pro for $199/month, Black Book Desktop for $50/month, etc. Contact us right away if you want to get a specialized DealerCenter pricing quote.

Who are the typical users of DealerCenter?

The typical users of DealerCenter are independent automotive dealerships, including used car dealers and buy here, pay here (BHPH) dealerships. It is especially popular among small to large dealerships looking for an all-in-one solution to manage their business operations.

Does DealerCenter have a mobile app?

Yes. DealerCenter offers a mobile app for both iOS and Android devices.

What language does DealerCenter support?

DealerCenter supports English only.

How much does DealerCenter cost?

Investment in DealerCenter ranges from $50–$199/location/month, based on the modules and features selected. The vendor also offers a 30-day free trial for users to test its features. Get in touch with us to get a personalized DealerCenter cost estimate.

What other apps does DealerCenter integrate with?

DealerCenter integrates with a range of third-party tools, including QuickBooks, WorldPay, NowPay, MAX Digital, AutoCheck, NMVTIS, Experian, Equifax, TransUnion, Datalinx, and FlickFusion.

Who are the typical users of DealerCenter?

Typical users include finance, inventory management, marketing, vehicle sales, wholesale operations, and BHPH management.

What level of support does DealerCenter offer?

DealerCenter provides phone and email support, along with an online Help Center.