BetterUp
Last Updated
Key Takeaways
Generated from the text of customer reviews
BetterUp is a coaching platform used by HR, managers, executives, and employees. Technology companies adopting AI benefit the most from it. Users value access to professional coaches for communication and feedback development, while some reports need time to maximize program value. Recently, BetterUp expanded its Mercedes-AMG PETRONAS F1 Team partnership to include its F1 Academy program.
Our Verdict
BetterUp is better suited to mid-sized and large organizations investing in structured employee and leadership development. Its pricing can be high for smaller organizations or individual users, although some users consider the cost worthwhile. We recommend it for organizations that can support the investment and need coaching at an organizational scale.
BetterUp Specifications
- Performance Management
- Training and Development
- Employee Engagement
- Employee Surveys and Feedback
What Is BetterUp?
BetterUp is a workforce development platform that combines human coaching, AI coaching, behavioral science, and performance intelligence. It gives organizations tools to develop leaders, managers, and employees through personalized coaching and development experiences. The platform includes BetterUp Lead, Manage, Grow, and Ready, covering leadership development, manager effectiveness, workforce-wide AI coaching, and resilience. Performance analytics then connect development activity with measures such as productivity, retention, and team performance.
What Is BetterUp Best For?
BetterUp stands out for its BetterUp Lead product. It is designed for executive and senior-leader development where organizations need personalized coaching tied to leadership goals. It combines dedicated 1:1 coaching with whole person assessments that identify leadership strengths and blind spots. This gives HR and leadership teams a structured way to develop critical talent and track progress across leadership capabilities.
How Much Does BetterUp Cost?
BetterUp pricing typically ranges from $89 to $279/month. The final cost is customized for organizations based on their coaching and workforce development requirements.
In addition to the base subscription, BetterUp may incur additional estimated costs depending on the coaching plan, number of users, and services selected.
- Implementation And Onboarding: Estimated at $500–$5,000+, depending on the organization’s size, configuration needs, and deployment complexity
- Specialty Coaching: Estimated at $50–$200+ per additional session, depending on the coaching type and selected program
Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.
BetterUp Integrations
BetterUp connects with several applications, including:
How Does BetterUp Work?
Here’s how users can access BetterUp and move through its main development workflow:
- Log in to the BetterUp platform using your credentials and access the experiences assigned to your organization or role
- Complete the relevant assessments to provide information about leadership capabilities, development areas, and personal goals
- Set up development goals based on the areas you want to improve, such as leadership, communication, resilience, or strategic decision-making
- Connect with a human coach for personalized 1:1 coaching and work on organizational development goals
- Use AI coaching between sessions for additional guidance, practice, and leadership-related development activities
- Track development progress and assess behavioral changes against organizational measures using performance intelligence and analytics
Who Is BetterUp For?
BetterUp is suitable for individuals working across various industries, such as:
- Corporate
- Government
- Education
- Nonprofit
- Technology
BetterUp Use Cases
Based on our analysis of user feedback and BetterUp’s current capabilities, we have identified key scenarios where the platform is a good fit:
Organizations Developing Senior Leaders And Executives
Organizations preparing executives for broader responsibilities can use BetterUp to provide structured leadership development alongside their existing talent programs. BetterUp Lead is specifically positioned for senior executives and C-suite leaders, with development focused on strategic leadership, organizational transformation, and executive presence. This makes it relevant for companies that are building leadership pipelines and preparing high-potential employees for senior roles.
Workforce Adopting AI And New Technologies
Organizations introducing AI or other rapidly changing technologies may struggle when employees lack confidence in new ways of working or are unclear about shifting priorities. BetterUp’s AI innovation offering is suited to this environment, combining AI-focused development with coaching and targeted learning plans. It is used when organizations want employees and managers to build the skills and mindset needed to incorporate new technology into day-to-day work.
Organizations Going Through Major Business Change
Mergers, restructuring, rapid growth, and changes in operating models can place additional pressure on employees and managers. BetterUp’s change-readiness approach is intended for organizations that need to prepare their workforce to adapt to shifting roles, priorities, and expectations. Its focus on personalized development, resilience, and targeted change-related learning supports alignment with broader business goals during periods of significant organizational transition.
Enterprise Building Workforce Adaptability
For organizations that need workforce development to extend beyond a small group of executives or managers, BetterUp Ready enterprise-wide employee adaptability. It can support companies that want employees to build the behaviors and capabilities needed to respond to changing priorities and workplace demands. This makes it relevant for enterprise-wide workforce development programs where adaptability needs to be addressed across different employee groups.
Is BetterUp Right For You?
If you are a large organization managing leadership and workforce development at scale, BetterUp can be a good choice. Its combines human coaching, AI coaching, and performance analytics in one system. BetterUp maintains a SOC 2 Type II attestation, holds ISO 27001 and ISO 42001 certifications, and complies with GDPR and CCPA. The platform is used by organizations including Google, Moderna, Accenture, Mercedes-AMG PETRONAS F1 Team, and the United States Air Force.
Still evaluating whether BetterUp fits your organization? Get in touch with us at (661) 384-7070 to determine how the platform aligns with your needs.
BetterUp Features
Grow
BetterUp Grow is an AI-powered coaching module designed to help employees and managers build workplace skills and change behaviors through personalized, real-time guidance. It supports areas such as goal-setting, performance conversations, manager development, change readiness, and training reinforcement. It also offers AI roleplays for practicing difficult conversations and can escalate users to a human coach when more in-depth support is needed.
Ready
This module is an enterprise-wide workforce resilience and adaptability solution designed to help employees stay productive and manage change more effectively. It provides personalized development plans that combine AI coaching with always-on tools and specialized coaching around areas such as stress, sleep, habits, and parenting.
Human Transformation
BetterUp’s Human Transformation platform is the underlying technology and coaching infrastructure that powers its products and customer engagements. It combines AI coaching, a network of certified human coaches, and behavioral science to provide personalized development across all levels of an organization. The platform can be configured around an organization’s strategy and uses performance analytics to connect employee behavior change and development outcomes with existing business metrics.
BetterUp AI
This feature provides 24/7 personalized coaching and development support through text and voice interactions, AI roleplays, feedback practice, and other guided experiences. The AI is trained on real coaching sessions and works alongside human coaches by sharing context, session insights, and preparation tools.
Situational Support
BetterUp Manage provides access to expert coaches for strategy and accountability alongside an AI practice partner that lets managers rehearse difficult workplace situations before handling them with their teams.
Pros And Cons of BetterUp
Pros
Provides personalized coaching for individual development goals
Helps users manage anxiety through practical coaching techniques
Supports clearer goal-setting, prioritization, and personal reflection
Cons
Users cannot initially browse coaches through a marketplace
Coaching circles may require considerable preparation between sessions
BetterUp Reviews
Total 10 reviews
4.8
All reviews are from verified customers
Rating Distribution
5
Stars80%
4
Stars20%
3
Stars0%
2
Stars0%
1
Stars0%
Share your experience
Sales, 11-50 employees
“BetterUp helps build your future”
Pros
Investing in your growth through BetterUp can really boost your performance and make your career more satisfying in the long run. Their customer support is fantastic and they offer a lot of features.
Cons
Nothing negative to say about it as everything is going well for us.
Rating Distribution
Ease of use
10
Value for money
9
Customer Support
10
Functionality
9
Information Technology and Services, 11-50 employees
“BetterUp played a key role in my transformation”
Pros
What I loved most about it after using it was the feeling like I had a personal cheerleader in my corner. I worked on managing my anxiety, practiced my delivery and even role-played answering tough questions.
Cons
Coaching with BetterUp can be a big investment depending upon your plan. It took me a while to decide if it was worth the cost. Overall it was worth it but it is still on the pricey side.
Rating Distribution
Ease of use
9
Value for money
8
Customer Support
10
Functionality
9
Professional Training and Coaching, 11-50 employees
“Good online coaching”
Pros
The thought of online coaching during these busy and stressful times is great. The website's UI feels really warm and welcoming.
Cons
The pricing feels way too high. Coming from a non US country, I can get face to face consulting for about 30% of their price!
Rating Distribution
Ease of use
9
Value for money
7
Customer Support
9
Functionality
8
Frequently Asked Questions
Who are the typical users of BetterUp?
BetterUp is suitable for individuals and organizations across various industries, including corporate, government, education, nonprofit, and technology.
Does BetterUp offer an API?
Yes, BetterUp provides an API.
Does BetterUp have a mobile app?
Yes, BetterUp software does offer a mobile app for both iOS and Android.
What other apps does BetterUp integrate with?
BetterUp integrates with several third-party applications, including Workday Adaptive Planning, Microsoft Teams Phone, Salesforce, and Slack.
What types of pricing plans does BetterUp offer?
BetterUp price typically ranges from $89 to $279/month with final pricing customized based on an organization's coaching and workforce development requirements. Contact us to receive a customized BetterUp price quote tailored to your organization’s needs.
What language does BetterUp support?
BetterUp primarily supports English.
What level of support does BetterUp offer?
BetterUp offers support through email, support center, live chat, and expert coaches.