PrimePay

What Is PrimePay?

PrimePay (Now CoAd) is a Human Capital Management (HCM) solution created following the combination of PrimePay and CoAdvantage. It supports payroll processing with federal, state, and local tax filing, direct deposit, pay cards, and HR compliance through Mineral. Businesses can also connect it with CoAd Time, CoAd ATS, and CoAd Expense or choose a full PEO arrangement when they prefer to outsource HR management.

The software manages prominent payroll activities such as tax submissions, tax calculations, and employee payments. The payroll system supports direct deposits as well as pay cards for employees who do not use regular bank accounts. HR teams can also use its compliance tools to stay informed about changes to employment regulations.

What Is PrimePay Best For?

PrimePay stands out for its access to human payroll support, giving small businesses a way to manage payroll while getting assistance with payroll questions and account issues. In this way, users can manage regular payroll work without depending entirely on automated support or self-service resources.

How Much Does PrimePay Cost?

PrimePay pricing starts at $55/month + $5/employee for the Base plan. It offers pricing based on employee count, selected services, HR outsourcing requirements, and payroll complexity. Other plans include:

• Pro: Starts at $85/month + $6/employee  
• Custom: Custom pricing
• PEO: Custom pricing

Additional State Payroll Tax Filing: $7.50/state/month. The base service includes one state, while businesses can add up to four additional states for payroll tax filing

Estimated Additional Costs

• Time Pro Upgrade: May start at $3–$10/employee/month. This upgrade adds scheduling, time tracking, and expense management
• Managed Payroll Services: Estimated at $50–$500+/month. CoAd specialists handle payroll administration on behalf of the business
• Electronic W-2 And Year-End Tax Forms: Estimated at $1–$5/employee/year. This covers electronic processing and distribution of year-end tax documents
• Printed W-2 And 1099 Forms: Estimated at $2–$10/document. This covers printing and mailing employee and contractor tax forms
• Applicant Tracking System: Estimated at $50–$500+/month. The service supports applicant management and recruitment processes
• Learning Management And Additional Courses: Estimated at $2–$8/employee/month. Businesses can add training content and more learning resources
• Digital And Physical Labor Law Posters: Budgets around $50–$300/location/year. This service provides updated labor law posters for workplace compliance
• Cyber Insurance: Estimated at $25–$300+/month. This optional coverage provides cyber liability insurance
• PEO Services: Estimated at $80–$180+/employee/month. PEO services can cover payroll, HR administration, benefits management, compliance, and HR support

Disclaimer: The pricing is subject to change.

PrimePay Integrations

PrimePay connects with a variety of software including:

• QuickBooks
• Sage Intacct
• Xero accounting solution
• bswift
• Ease
• Employee Navigator
• PlanSource

How Does PrimePay Work?

Here is how the tool functions for a new or transitioning customer:

• Continue using the same login details if you are an existing PrimePay customer
• Sign up and choose a Base, Pro, or Custom plan based on payroll needs
• Process unlimited payroll runs with automatic tax calculations, filings, and payments
• Receive employee payments through direct deposit, next-day deposit options, or paycards for employees without bank accounts
• Access earned wages early through Earned Wage Access (EWA) without changing the payroll process
• Monitor HR compliance with Mineral, which provides employment law alerts, templates, handbooks, and HR resources
• Prepare W-2s and 1099s with electronic or mailed delivery options
• Expand with add-ons like time tracking, recruiting, background checks, insurance, ACA compliance, or PEO services

Who Is PrimePay For?

It caters to the following sectors:

• Food service
• Retail
• Manufacturing
• Healthcare
• Non-profits

PrimePay Use Cases

Based on our analysis of PrimePay's published features and what it is used for, we have the following scenarios that represent the strongest fit:

Existing PrimePay Customers That Want Consistent Features

Anyone who was a PrimePay customer before the rebrand is still a PrimePay customer under the same login and contract. Businesses in this position are not choosing new software — they are confirming that billing, support contacts, account managers, and system functionality all remain identical, with only the name and visual branding updated.

Multi-State Employers Consolidating Tax Filing

Staffing requirements differ across different states. It results in paying taxes to a variety of states and municipalities with different tax requirements. Small businesses in a similar position use PrimePay's multi-state payroll tax filing to consolidate this into one automated process rather than tracking separate state requirements manually.

Growing Businesses Needing HR Compliance Without A Dedicated HR Department

Small businesses without an in-house HR function use PrimePay to stay ahead of changing HR regulations. Customers cite PrimePay's flexibility and user-friendliness as the deciding factor for managing a growth path. This suggests that the tool fits businesses actively scaling headcounts.

Businesses Wanting Predictable Costs Without A Long-Term Contract

Because PrimePay charges a flat monthly base fee plus a per-employee rate with no long-term contract and a 60-day cancellation notice, businesses wary of being locked into an annual payroll vendor agreement use this structure to keep the option to switch providers open, while still receiving the 30-day money-back guarantee if the platform is not a fit.

Businesses Planning to Eventually Move To Full PEO Co-Employment

Becasue of PrimePay PEO services, businesses can start with self-service payroll as well as anticipate needing full HR outsourcing later. This provides benefits administration, risk management, and HR support. Users mention PrimePay as a starting point without needing to migrate to providers when they are ready to scale into PEO services.

Is PrimePay Right For You?

If you need a transparent pricing and contract lock-in matter to your evaluation, PrimePay may be worth considering. The recent merger of PrimePay and CoAdvantage has led to the creation of CoAd, which combines payroll, HR, benefits and PEO services under one organization. The transition increased HR outsourcing, compliance, and workforce management options to the product ecosystem.  

PrimePay customers will continue to use their existing login credentials, contracts, billing, and payroll systems. CoAd will continue to build on its Quantum technology platform to support future enhancements to payroll, HR and workforce management.

Still doubtful if PrimePay is the right fit for you? Get in touch at (661) 384-7070, and we will help you make an informed decision.