ActivePipe: Pricing, Free Demo & Features

Name: ActivePipe
Rating: 4 (9 reviews)

Last Updated Jun 12, 2025

Overview

ActivePipe helps real estate professionals automate email marketing and understand client behavior. Since its focus is on real estate means, it may not suit broader industries. However, its tailored insights, smart campaigns, and lead nurturing tools make it a strong option for real estate marketing teams.

Overall Rating

Based on 9 users reviews

All Reviews

Rating Distribution

Positive

78%

Neutral

11%

Negative

11%

Starting Price

Custom

ActivePipe Specifications

Campaign Management
Lead Generation
Customer Segmentation
Email Marketing
Analytics and Reporting
Marketing Automation
Alerts/Notifications
Social Media Management
Content Management
Budget Tracking

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What Is ActivePipe?

ActivePipe is a cloud-based email marketing platform designed specifically for real estate professionals, including agents, brokerages, and property groups. It provides automated communication solutions that help users build stronger client relationships and stay engaged throughout the property journey. By simplifying personalized outreach and making it easier to identify active buyers and sellers, ActivePipe addresses common challenges like inconsistent client follow-up and missed opportunities.

ActivePipe Pricing

The software offers three custom packages:

Brokerage Concierge+Agent Access
Nurture-Standard License
Grow-Advanced License

Get a detailed breakdown of the ActivePipe cost plans and acquire a custom quote for the one that best fits your needs.

Disclaimer: The pricing plans are from a third-party source and are subject to vary.

ActivePipe Integrations

ActivePipe software seamlessly integrates with many business applications, including:

PB Salesforce Edition
Booj
Cloze
Copper
Delta Sales CRM
Sage CRM
Google

Watch a free ActivePipe demo to learn more about its integrations.

Who Is ActivePipe For?

The software caters to a variety of businesses across the real estate industry, such as:

Residential Real Estate
Commercial Real Estate
Property Management
Mortgage Broking
Real Estate Franchises
Real Estate Brokerages

Is ActivePipe Right For You?

ActivePipe is a strong choice for real estate businesses because it helps build better client relationships, saves time through automation, improves lead engagement, and boosts marketing consistency. Its real estate focus ensures communications are highly targeted, making it easier to nurture prospects and maintain long-term client connections. The software stands out as a specialized tool tailored to the industry-specific marketing needs of real estate and mortgage broking. Moreover, the intelligent automation and client insights from ActivePipe make it a key player in the real estate industry.

Still not sure about ActivePipe? Contact our support team at (661) 384-7070, and they’ll assist you regarding any further queries.

ActivePipe Features

Automated Lead Nurturing

ActivePipe automates email campaigns to nurture leads over time. By sending timely, personalized content based on user behavior, it keeps clients engaged throughout their property journey, reducing manual effort and enhancing relationship-building.

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Predictive Lead Identification

Utilizing behavioral data, the software identifies contacts showing signs of readiness to buy or sell. This predictive approach enables agents to prioritize leads effectively. It ensures timely follow-ups and increases the likelihood of conversion.

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Seamless CRM Integration

ActivePipe integrates effortlessly with major real estate CRMs, enabling smooth data synchronization. This integration ensures that contact and property information is consistently updated, providing a unified view and enhancing marketing efforts.

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Dynamic Property Filtering

The platform offers advanced property filtering options and allows users to target specific property types, price ranges, and locations. This feature ensures that clients receive relevant listings, improving engagement and satisfaction.

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Comprehensive Content Library

ActivePipe provides a rich library of pre-built, branded content tailored for real estate professionals. This resource helps agents maintain consistent communication with clients. It offers valuable insights and updates without the need to create content from scratch.

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Pros And Cons of ActivePipe

A quick look at ActivePipe's strengths and weaknesses to
help you decide if it's the right fit

Pros

User-friendly interface
Effective lead nurturing
Advanced segmentation capabilities
Automated email campaigns
Comprehensive analytics and reporting

Cons

Limited customization options
Occasional syncing issues with CRMs, according to software users
Some users noted glitches, but they are not frequent

ActivePipe Reviews

Insights from real users on ActivePipe’s features,
performance, and overall experience.

Total 9 reviews

All reviews are from verified customers

Rating Distribution

Stars

44%

Stars

33%

Stars

11%

Stars

11%

Share your experience

Jess

Real Estate, 500+ employees

Less than a year

4.0

September 2024

“Simple and helpful”

Pros

This CRM is simple, direct and does exactly what it promises. It works really well for our needs.

Cons

I really wish the search functionality could be better. It's a bit tricky sometimes.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Roslyn

Real Estate, 11-50 employees

More than a year

5.0

September 2023

“Essential product I can't live without”

Pros

I love how every text comes from my phone so I can keep a record of everything. Plus there's no cost to send messages. The ability to track who's opened the link and how many times they have viewed it is fantastic. Since I handle a lot of auctions, staying in touch with contacts and keeping them updated is key. ActivePipe is my go-to for this. Every agent should use it!

Cons

Honestly there is not much I don't like. I love this product! The features are easy to use and they do exactly what I need them to.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

Only

Real Estate, 500+ employees

More than a year

4.0

July 2023

“Simple and effective for real estate email marketing”

Pros

It's super easy to learn and use, especially for managing our weekly marketing campaigns.

Cons

Some functions aren't as simple to add to the emails or aren't as clear as I'd like them to be.

Rating Distribution

Ease of use

Value for money

Customer Support

Functionality

View All 9 Reviews

Frequently Asked Questions

Quick answers to common questions to help you better understand the product, features, and services.

What language does ActivePipe support?

ActivePipe supports English.

What types of pricing plans does ActivePipe offer?

The ActivePipe price is customizable in three different plans, as per a third-party source: Brokerage Concierge+Agent Access, Nurture-Standard License, and Grow-Advanced License. Get a custom quote specific to your requirements.

Who are the typical users of ActivePipe software?

ActivePipe software is typically used by businesses and professionals from the real estate and mortgage brokering industry.

Does ActivePipe offer an API?

Yes, ActivePipe provides an API.

What other apps does ActivePipe integrate with?

ActivePipe software integrates with Booj, Copper, Sage CRM, Cloze, and many others.

Does ActivePipe have a mobile app?

No, ActivePipe doesn’t offer a mobile app.

What level of support does ActivePipe offer?

ActivePipe software provides support through email, video tutorials, and a knowledge base.