Last Updated Jun 12, 2025

Overview

ActivePipe helps real estate professionals automate email marketing and understand client behavior. Since its focus is on real estate means, it may not suit broader industries. However, its tailored insights, smart campaigns, and lead nurturing tools make it a strong option for real estate marketing teams.

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Overall Rating

Based on 9 users reviews

4

Rating Distribution

Positive

78%

Neutral

11%

Negative

11%

Starting Price
Custom

What Is ActivePipe?

ActivePipe is a cloud-based email marketing platform designed specifically for real estate professionals, including agents, brokerages, and property groups. It provides automated communication solutions that help users build stronger client relationships and stay engaged throughout the property journey. By simplifying personalized outreach and making it easier to identify active buyers and sellers, ActivePipe addresses common challenges like inconsistent client follow-up and missed opportunities.

ActivePipe Pricing

The software offers three custom packages:

  • Brokerage Concierge+Agent Access
  • Nurture-Standard License
  • Grow-Advanced License
Get a detailed breakdown of the ActivePipe cost plans and acquire a custom quote for the one that best fits your needs.

Disclaimer: The pricing plans are from a third-party source and are subject to vary.

ActivePipe Integrations

ActivePipe software seamlessly integrates with many business applications, including:

  • PB Salesforce Edition
  • Booj
  • Cloze
  • Copper
  • Delta Sales CRM
  • Sage CRM
  • Google
Watch a free ActivePipe demo to learn more about its integrations.

Who Is ActivePipe For?

The software caters to a variety of businesses across the real estate industry, such as:

  • Residential Real Estate
  • Commercial Real Estate
  • Property Management
  • Mortgage Broking
  • Real Estate Franchises
  • Real Estate Brokerages

Is ActivePipe Right For You?

ActivePipe is a strong choice for real estate businesses because it helps build better client relationships, saves time through automation, improves lead engagement, and boosts marketing consistency. Its real estate focus ensures communications are highly targeted, making it easier to nurture prospects and maintain long-term client connections. The software stands out as a specialized tool tailored to the industry-specific marketing needs of real estate and mortgage broking. Moreover, the intelligent automation and client insights from ActivePipe make it a key player in the real estate industry.

Still not sure about ActivePipe? Contact our support team at (661) 384-7070, and they’ll assist you regarding any further queries.

Pros And Cons of ActivePipe

Pros

  • User-friendly interface

  • Effective lead nurturing

  • Advanced segmentation capabilities

  • Automated email campaigns

  • Comprehensive analytics and reporting

Cons

  • Limited customization options

  • Occasional syncing issues with CRMs, according to software users

  • Some users noted glitches, but they are not frequent

Frequently Asked Questions

ActivePipe supports English.

The ActivePipe price is customizable in three different plans, as per a third-party source: Brokerage Concierge+Agent Access, Nurture-Standard License, and Grow-Advanced License. Get a custom quote specific to your requirements.

ActivePipe software is typically used by businesses and professionals from the real estate and mortgage brokering industry.

Yes, ActivePipe provides an API.

ActivePipe software integrates with Booj, Copper, Sage CRM, Cloze, and many others.

No, ActivePipe doesn’t offer a mobile app.

ActivePipe software provides support through email, video tutorials, and a knowledge base.