Darwin

What Is Darwin?

Darwin is a web-based AI chatbot for B2B websites that uses website content, uploaded documents, and business context to answer visitor questions. When a prospect wants to speak with sales, it displays available appointment times in the chat and records confirmed bookings.

Darwin also tests different opening messages based on the page a visitor views. It compares their performance by tracking conversations and booked meetings, then can apply better-performing versions automatically. Teams can require manual approval before changes go live. Its analytics show traffic, conversations, and meetings for individual pages.

What Is Darwin Best For?

Darwin’s standout feature is its page-level testing of chatbot opening messages. It compares different versions based on how well they generate conversations and booked sales meetings, then can automatically apply better-performing messages. B2B teams can use these results to adjust how the chatbot engages visitors on specific pages. This approach helps teams identify which messages turn website visits into sales conversations without manually managing every test.

How Much Does Darwin Cost?

Darwin pricing starts at $299/month for the Growth plan. It also offers a Free plan at $0, with 5 introductory bookings/workspace. Other paid plans include:

• Agency: $799/month (25 bookings included/month)
• Enterprise: Custom pricing (Custom bookings included/month)

Along with these paid plans, some additional costs that may influence the final price include:

• Additional Bookings: $5–$20/booking, depending on the plan
• CRM Subscription: $0–$150+/user/month, depending on the provider and plan
• Scheduling Tools: $0–$30/user/month, depending on the tool and subscription tier
• Website Maintenance: $50–$300/month if outsourced, depending on the level of service required
• Taxes: Vary by location and applicable tax rules

Disclaimer: The pricing is subject to change.

Darwin Integrations

Darwin software integrates with the following platforms to support appointment scheduling and help teams manage visitor information:

• Calendly software
• Google Calendar
• RevenueHero
• Webflow software
• WordPress
• HubSpot CRM software
• Salesforce

How Does Darwin Work?

Here's how you can get started with Darwin and use it to book more sales meetings through your website:

• Log in to Darwin using your account credentials
• Add your website content and upload documents that explain your business and its offerings
• Set up the chatbot to answer visitor questions using the information you provide
• Configure meeting bookings so visitors can choose an available time to speak with your sales team
• Create opening messages for specific website pages to start conversations with visitors
• Track website visits and chatbot conversations to see how many visitors book meetings
• Review message test results and decide whether Darwin should apply better-performing messages automatically or wait for your approval

Who Is Darwin For?

Darwin is designed for B2B businesses that use their websites to generate sales meetings and product demos. Common sectors include:

• Marketing teams
• Sales and revenue operations teams
• B2B SaaS and service businesses
• Growth and demand generation teams

Darwin Use Cases

Based on Darwin’s current capabilities, here are some key scenarios where this might be a good fit:

B2B SaaS Companies Engaging Pricing Page Visitors

Visitors exploring a SaaS pricing page may have questions before agreeing to a demo. Darwin can open conversations with messages tailored to the page they are viewing and answer questions using the company's website content. Teams can compare different messages to see which ones lead to more conversations and demo bookings.

Businesses Handling After-Hours Inquiries

When sales representatives are unavailable, website visitors may leave without arranging a meeting. Darwin can answer their questions and show available appointment times through chat. Prospects can then book a call without waiting for a representative to respond. This can help B2B companies engage visitors who arrive outside business hours or live in different time zones.

Marketing Teams Improving Website Messaging

Marketing teams use Darwin to test opening messages on individual website pages. The platform compares each version based on the conversations and meetings it generates. Teams can review the results and decide whether better-performing messages should go live automatically or require approval first. This gives marketers a way to refine website messaging without overseeing every test manually.

Small B2B Businesses Booking Sales Calls

Small B2B companies that need to answer sales inquiries rather than manage customer support tickets may find Darwin a practical option. Visitors can ask questions and arrange meetings through the chatbot, while page-level analytics show how each page performs. The free starting plan may suit businesses with lower booking volumes, although paid plans and additional booking charges should be considered as demand grows.

Sales Teams Keeping Their Existing Tools

Businesses that already have a scheduling process in place may want to add website chat without replacing their current setup. Darwin supports connections with selected scheduling tools and CRM platforms, allowing sales teams to retain supported parts of their existing systems. This use case suits companies that want to introduce chat-based meeting bookings while keeping their established sales processes in place.

Is Darwin Right For You?

Darwin is suitable for B2B businesses that want to turn website conversations into sales meetings. Its page-level chat experiments and conversion analytics let teams compare opening messages and track which pages generate conversations and bookings. As more data becomes available, teams can use these results to adjust how Darwin engages visitors.

Security is another consideration when using Darwin on a business website. It covers encryption in transit, encrypted storage of calendar integration tokens, and workspace-level access controls. Darwin states that customer data is not used to train AI models and identifies its hosting locations and core infrastructure providers. However, it does not list third-party security certifications or a SOC 2 report. Businesses with specific compliance requirements should request supporting documentation before adopting the platform.

Darwin is most useful to teams focused on website conversion and meeting bookings rather than broader customer service operations.

If you're unsure whether Darwin meets your team's needs, call (661) 384-7070 to discuss your requirements and available options.