EasyInsights

EasyInsights

Last Updated

Overview

EasyInsights helps marketers connect leads, ad activity, and revenue across multiple channels. Its automated agents handle tasks such as lead grading and conversion tracking, though data accuracy can vary between sources. Overall, it is a practical option for teams that need clearer revenue attribution across complex campaigns.

EasyInsights Specifications

  • Campaign Management
  • Lead Generation
  • Analytics and Reporting
  • Marketing Automation

EasyInsights Features

Server-Side Conversion Tracking

EasyInsights sends conversion events directly from your CRM, website, or backend to advertising platforms. The setup supports deduplication and enriched conversion data, including lower-funnel events such as qualified leads, booked calls, and conversions.

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Audience Sync

Using EasyInsights, audience segments can be created from first-party customer and lead data, then activated across supported advertising platforms. These audiences can include high-intent users, lookalikes, retargeting groups, and segments that should be suppressed from campaigns.

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Ask EI

It is a conversational interface that lets marketers ask plain-language questions about campaigns and conversions and get answers pulled straight from the stitched data. Teams can check performance without building a new dashboard or waiting on a data request.

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Voice-Based Scheduler Agent

The platform lets qualified leads book meetings through a voice conversation, with appointments synced to the sales team's calendar in real time. This eliminates the back-and-forth usually involved in scheduling once a lead is ready to talk.

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CRM Enrichment Agent

EasyInsights features CRM enrichment agent that appends firmographic, demographic, and intent data to every lead the moment it lands in the CRM. This way sales teams can get full context on a prospect before the first call.

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Pros And Cons of EasyInsights

Pros

  • Combines fragmented marketing data cleanly

  • Helps improve visibility into campaign-level revenue

  • Surfaces deeper marketing performance patterns

  • Reduces manual marketing-data consolidation

Cons

  • Some advanced workflows may need training

  • Less useful without automated marketing data

EasyInsights Reviews

Total 3 reviews

5

All reviews are from verified customers

Rating Distribution

5

Stars

100%

4

Stars

0%

3

Stars

0%

2

Stars

0%

1

Stars

0%

Share your experience

SD
Simran D.

Marketing and Advertising, 11-50 employees

Less than 6 months

5.0

“Powerful integrations”

Pros

The integration options are impressive and the tool works really well overall.

Cons

There isn't anything notable that bothers me about this tool.

Rating Distribution

Ease of use

10

Value for money

10

Customer Support

9

Functionality

9

KS
Kethan S.

Financial Services, 101-500 employees

Less than a year

5.0

“Custom dashboards and quick setup”

Pros

Getting this up and running was simple and using it day to day feels very user-friendly. The customizable dashboards are a big plus because they let us tailor the view to exactly what we need.

Cons

One area that could be better is data manipulation directly within the dashboard since that part can be a bit difficult to work with.

Rating Distribution

Ease of use

8

Value for money

10

Customer Support

10

Functionality

10

AKB
Abhilash Kumar B.

Consumer Goods, 101-500 employees

Less than a year

5.0

“Meaningful insights”

Pros

Everything is shown in one place which makes it much easier to turn the data into meaningful insights. It's taken me out of the routine of doing daily exports and now I can spend that time focusing on strategy instead.

Cons

The only thing holding it back for me is the graphs and visuals.

Rating Distribution

Ease of use

10

Value for money

9

Customer Support

9

Functionality

10

Frequently Asked Questions

Does EasyInsights offer a mobile app?

No, EasyInsights doesn’t offer a mobile app.

What types of pricing plans does EasyInsights offer?

With the starting price of ₹18,000/month, EasyInsights uses a usage-based/configurator pricing model driven by lead volume, selected agents, and other factors. Contact us for a EasyInsights cost estimate.

Who are the typical users of EasyInsights?

EasyInsights is used by various industries and sectors, including edtech, fintech, healthcare, and retail.

What level of support does EasyInsights offer?

EasyInsights offers support through email and ticketing system.

What other apps does EasyInsights integrate with?

The platform integrates with various third-party tools, including Shopify, Magento, Hubspot CRM, Freshsales, and Big Query, among others.

What language does EasyInsights support?

The platform supports English language.

Does EasyInsights offer an API?

Yes, it offers an API.