EasyInsights

What Is EasyInsights?

EasyInsights is an AI-powered data activation and marketing analytics platform. It helps marketing and growth teams trace every paid lead back to the outcome it actually produced, whether that's an enrollment, a booking, a store sale, or a closed deal. Instead of treating each ad platform, CRM, and call center as a separate data source, it links first-party and offline signals into one record per customer. Then it sends those closed outcomes back to Meta and Google Ads, so the marketing teams can focus on real buyers.

The platform provides automated agents that handle each step, from grading and enriching new leads to qualifying them by phone and adding booked meetings to sales calendars. This helps marketing and sales work together faster. It also lets teams make budget decisions based on revenue, not just clicks or form submissions.

What Is EasyInsights Best For?

The platform stands out for stitching every lead source, online forms, calls, walk-ins, and offline outcomes, into one journey per customer. Then, it feeds those closed results back to Meta and Google Ads as server-side signals. For teams whose ad platforms only ever see form-fills, this closed-loop signal gives the algorithms actual purchase data to optimize against. This way, bidding shifts toward people who buy rather than people who merely click.

How Much Does EasyInsights Cost?

EasyInsights pricing starts at ₹18,000/month for 200 leads/month. Its pricing calculator factors in monthly lead volume, data sources, advertising channels, and selected agents to generate an estimated monthly total.

Available agents include:

Adsync

• Call Tracking Events Agent - starting at ₹18,000/month
• Meta Advanced CAPI Agent - starting at ₹18,000/month
• Google ECL / OCI Agent - starting at ₹18,000/month
• LinkedIn CAPI Agent - starting at ₹18,000/month
• Custom Integration Agent - starting at ₹18,000/month

Enrich

• Lead Grading Agent - starting at ₹18,000/month
• CRM Enrichment Agent – starting at ₹18,000/month
• Voice-Based Lead Qualification Agent - ₹7.5/min
• Voice-Based Scheduler Agent - ₹7.5/min
• Call-Based Meeting Reminder Agent - ₹7.5/min
• Call-Based Feedback Agent - ₹7.5/min

Klarity

• Ask EI — User Journey & Attribution – starting at ₹18,000/month

Disclaimer: The pricing is subject to change.

EasyInsights Integrations

The software integrates with various third-party platforms. Some of these include:

• Shopify software
• Magento
• Hubspot CRM software
• Freshsales
• Big Query

How Does EasyInsights Work?

Here's how you access the platform and start putting its agents to work:

• Log in with your EasyInsights credentials to access the dashboard
• Connect your lead sources and ad accounts, such as Meta, Google Ads, GA4, your CRM, and call tracking tools
• Set up the agents your funnel needs, such as lead grading, CRM enrichment, or the Meta Advanced CAPI agent
• Track incoming leads as they get graded, enriched, and routed to your sales team
• Monitor the stitched customer journey from first click through to closed revenue
• Configure server-side signal return so Meta and Google Ads receive your closed outcomes for optimization
• Query your funnel data directly through Ask EI to get answers in plain language

Who Is EasyInsights For?

EasyInsights software is best suited for a several industries and sectors, including:

• Edtech
• Fintech
• Healthcare
• Retail

EasyInsights Use Cases

Based on our analysis of user reviews and EasyInsights features, we have identified key scenarios where this software is a good fit:

1. Marketing Agencies Managing Multiple Client Accounts

Agencies running paid campaigns for several clients often struggle to prove ROAS when each client's data is located in separate ad accounts, CRMs, and reporting tools. EasyInsights' agency solution lets a single team stitch client-level attribution and event tracking into one system. This means account managers can show exactly which channel drove a client's revenue and not just rely on platform-reported numbers.

2. Businesses Scaling Paid Lead Generation

EasyInsights can support businesses that generate most of their pipeline through Meta and Google lead forms. That’s because those platforms tend to optimize toward anyone who fills a form rather than someone who eventually buys. The lead grading agent and server-side signal return close that gap by feeding closed outcomes back into the ad platforms.

3. Companies Connecting Inbound Calls To Marketing Campaigns

For businesses where a meaningful share of leads come in by phone, such as home services or healthcare providers, calls that never get logged in a CRM are effectively invisible to attribution. EasyInsights' call tracking agent attributes each inbound call back to the campaign and keyword that generated it. This way teams get a clearer read on which ads are actually driving calls rather than clicks.

4. Marketers Building Audiences From First-Party Data

Marketers who depend on browser-based pixels for retargeting and lookalike audiences are increasingly working with incomplete data as third-party cookies phase out. EasyInsights builds audiences from CRM and lead-stage data instead. So, segments reflect who has actually converted rather than who merely clicked an ad.

5. Growth Teams Unifying Revenue Attribution

For growth teams running campaigns across multiple ad platforms, CRMs, and data warehouses, EasyInsights provides a consistent view of attribution. Its attribution agent connects revenue data across channels, which gives marketing teams a shared basis for evaluating campaigns and deciding where to allocate budget.

Is EasyInsights Right For You?

EasyInsights suits businesses managing sensitive marketing data across multiple regions and channels. Its centralized setup connects data from ad platforms, CRMs, and other sources. This makes security important when customer data moves between systems. EasyInsights uses ISO 27001-certified infrastructure and SHA-256 encryption for data protection. Its stated practices also align with GDPR.

Its customer base also reflects this broader use case, as it is trusted by renowned names such as Mamaearth and Wati.

Meanwhile, the digital advertising landscape is becoming less dependent on third-party cookies. Google dropped most Privacy Sandbox initiatives in October 2025, while Safari, Firefox, and Brave still block cookies by default. Privacy requirements also continue regardless of browser policies. EasyInsights builds audiences using first-party and server-side data instead. This gives marketers an alternative to cookie-dependent audience building as tracking practices continue changing.

Still doubtful if EasyInsights is the right fit for you? Connect with us at (661) 384-7070, for further guidance.