Influence

What Is Influence?

Influence is a web-based social media management platform designed to help teams coordinate, schedule, and execute digital brand campaigns across multiple channels. It combines a post editor, content calendar, Brand Guidelines, and media library to support campaign planning, content creation, scheduling, and publishing from a centralized workspace.

The system also supports editable proposals through Influence IQ. Content creators can edit the proposed content and preview how it will appear on each destination before confirming publication. Influence IQ uses credits to draft and revise posts, so teams need to account for their plan's available credit allowance when refining proposals.

What Is Influence Best For?

A notable capability of Influence is its integration with external AI assistants, such as ChatGPT and Muse. Users can connect these assistants to prepare content drafts, review proposed publishing dates, and make scheduling adjustments through their existing AI workflows. They can also customize posts for individual channels, including text and media, within Influence's workspace. The final content and publishing schedule remain subject to user review and confirmation.

How Much Does Influence Cost?

Influence price range starts at $19/month for its Starter plan with 50 published posts and 1,500 Influence IQ credits per month. The vendor also offers a seven-day trial. Further Influence pricing options include:

• Growth: $33/month
• Pro: $69/month

Beyond the base subscription costs, organizations should account for the following estimated additional expenses:

• Implementation And Onboarding: Approximately $500–$5,000, with the final cost varying according to account setup, team size, channel configuration, and training needs
• Additional User Seats: Typically $25–$100/user/month, reflecting the per-user charges commonly applied by comparable social media management platforms
• Additional Social Profiles: Around $5–$25/profile/month, depending on the number of social accounts an organization needs to manage beyond its included allocation
• Consulting And Custom Training: Approximately $500–$3,000, based on the number of sessions, workflows, users, and specialist support required
• Advanced Analytics And Social Listening: Typically $100–$500/month, cost varies by the scope of monitoring, reporting requirements, and number of channels covered

Disclaimer: The pricing is subject to change.

Influence Integrations

The software supports integration with multiple platforms, such as:

• LinkedIn
• Threads
• Instagram software
• Slack software
• Discord software
• Pinterest

How Does Influence Work?

Here’s what you can do with Influence software:

• Log in to your account and provide a brief for the post or campaign you want to create
• Add your Brand Guidelines to Influence IQ to draft proposals that follow your brand’s voice and style
• Connect your preferred AI assistant with Influence to create posts and manage changes within the same conversation
• Choose connected accounts, review editable posts, and tailor the copy for each destination
• Review the content calendar and select individual posts to inspect details before final approval
• Monitor post metrics and assess performance with available channel insights

Who Is Influence For?

Influence serves a range of users and organizations, including:

• Agencies
• Creators
• Developers
• Higher education
• Nonprofits

Influence Use Cases

Based on our analysis of the platform’s capabilities, we have identified key scenarios where Influence is a suitable choice:

Agencies Managing Weekly Client Content Schedules

Marketing agencies managing ongoing client accounts may need to coordinate weekly content across multiple channels, such as a restaurant’s menu updates and booking reminders. Influence suits this environment, letting account managers select photos for different accounts, edit channel-specific text, and set publishing dates for each post from one interface. Reviewing the final content, destinations, and timing before approval helps account teams manage weekly content schedules.

Small Businesses Promoting Local Workshops

Small businesses organizing in-store workshops may need to coordinate event details, photos, and booking information across social posts. Influence IQ lets content creators use business details, Brand Guidelines, and selected media to prepare post drafts, then edit the wording and review account versions, media, and proposed dates. This workflow gives content creators a unified place to review key event information before publishing.

Teams Managing Channel-Specific Social Campaigns

Marketing professionals running multi-platform campaigns may need to account for different posting formats and settings across social networks. Influence supports different formats such as Instagram carousels, Facebook image posts, X updates, and Pinterest Pins. Marketers can also use AI assistants to create content for connected accounts using their supported posting settings. They can then review each version to verify the intended content and format for each destination before approving it.

Technical Teams Publishing Dev.to Articles And Social Promotions

Technical teams publishing tutorials often struggle with managing detailed articles and accompanying social posts side-by-side. Influence supports DEV/Dev.to alongside social and other publishing platforms, allowing teams to manage channel content from the same workspace. Teams can also draft short introductions for connected social accounts and review the article and promotional posts together before scheduling.

Is Influence Right For You?

If your team requires careful data handling during multi-channel content operations, Influence may be a suitable option. For teams managing increasing content volumes, its paid plans provide progressively higher post and Influence IQ credit allowances.

The platform’s text-planning features route requests through Google Vertex AI with zero data retention requested. Image-generation requests sent to OpenAI may be retained in abuse-monitoring logs for 30 days or longer when required but are not used to train OpenAI’s models. The platform encrypts provider credentials and applies least-privilege access controls and ownership checks, while allowing provider disconnection and data export or account deletion from Settings.

Still not sure about Influence? Contact (661) 384-7070 to evaluate the software and make an informed decision.