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Sendinblue software, now Brevo, is a cloud-based marketing solution for creating and managing email and SMS campaigns. Its all-encompassing features streamline making campaigns, from designing and executing to analyzing click rates and ROI. Although it might be initially intimidating, Sendinblue software is the top-rated marketing solution for 2024 on TrustRadius.

Sendinblue Software Specifications

Campaign Management

Lead Generation

Customer Segmentation

Email Marketing

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What is Sendinblue Software?

Overview

Sendinblue Software is a cloud-based marketing tool that enables businesses to prepare and disseminate their email and SMS marketing campaigns. The software has been around for a while and has since then added a lot of tools and features which are different from what it had available previously.

The software allows users to do everything related to their marketing email and SMS campaigns. From designing the campaign to executing it by sending it to the client base. The software is easy to use and used by thousands of businesses across the globe.

Look at Sendinblue in more detail below

Contact Management

Users can easily maintain contact lists and add to them to grow them further as well as nurture old contacts.

Email Campaigns

Design and execute marketing campaigns that are interactive all on the software itself.

SMS Campaigns

 Design interactive SMS campaigns that is relevant to your customer base.

Mobile-Friendly Campaigns

 Sendinblue allows users to create email and SMS campaigns that are mobile-friendly and display on mobile devices perfectly.

Preview and Schedule

Users can preview their emails and SMS before they send them to their customer base as well as be able to schedule emails and SMSes to go out later.

Analyzing Data

Users can analyze data such as click rates and success rates of their marketing campaigns as well as their ROI on their marketing investment.

Integration Capabilities

 Easily integrate Sendinblue to other software you use such as Outlook, and more! 

Sendinblue Pricing

The price for Sendinblue depends on the number of emails you send. The base price for the software starts at $25 a month and increases according to the functionalities you choose to have.

Free Trial

There is a free trial of this software available which you can try out before buying. The software also has a free version with limited tools.

Sendinblue can prove to be a good choice for you if you are looking for email and SMS marketing software that can streamline the entire process for you.

There are a few Sendinblue alternatives you can look at. Explore them below.

Pros and Cons of Sendinblue Software

Pros

  • Users can build newsletters within the software to help them improve their marketing strategy and be more effective.
  • Sendinblue’s inbox keeps a history of a user’s conversation with their customer which helps maintain better customer relations as a whole.

Cons

  • The customer support for Sendinblue is not great and is not available 24/7. If the customer service center is located in a different timezone than you, it can make it even more difficult to get in touch.
  • The sizing of pictures in your emails can at times cause issues that can be very inconvenient.
  • The software can cause a lot of issues when you are newly using it because of the complicated onboarding process.

Sendinblue Software Reviews

Overall Rating

4.5

13 Review(s)

Rating Distribution

5

star

(7)

4

star

(5)

3

star

(1)

2

star

1

star

January 2024

Empowering email marketing with affordability

Ayush Gupta

Bossard India

Ease of use

9

Value for money

10

Customer Support

9

Functionality

10

Pros

Its a versatile marketing automation platform, which offers several advantages for businesses & marketers aiming to streamline their digital marketing efforts. its also a very user friendly interface which makes it easy to navigate throughout the platform for different functionalities.

Cons

People before starting to explore & use the full potential of sending blue may need to learn or get a training about the basic & advanced features as well.

October 2022

Best platform for email marketing.

Sotheary R.

Health, Wellness, and Fitness

Ease of use

8

Value for money

8

Customer Support

10

Functionality

9

Pros

Its been incredible just getting to know Sendinblue and seeing them improve over the years Ive been using it. This has actually made me want to continue with them because I can see how dedicated they are. This platform is straightforward and easy to operate, no matter how complex it looks at first. So many features work together to give you the best experience possible, like the ability to customize the email with names and other information and include as many contact columns as we need. Half of the money is for the looks. It is extremely stylish and more appealing than many other platforms.

Cons

I don’t think I’ll ever find anything to dislike about Sendinblue. There have been some issues over the years, obviously, but they were resolved over time thanks to excellent customer support. One simple example: there was no option to use GIFs while drafting your emails. And I didnt even have to complain about it; they were just added randomly, and I can now use them. The only other drawback, which I am aware of, was that they had to protect receivers open rates because of privacy crackdowns. Although we would like more information on the effectiveness of our emails, we do understand their concern and comply with it.

October 2022

SendinBlue helps you create beautiful marketing campaigns that just work!

Kaitlyn V.

Apparel and fashion

Ease of use

8

Value for money

8

Customer Support

10

Functionality

9

Pros

Theres practically no limit to how many contacts you can add, and when I think of it, there are no limits with SendinBlue! Except for a maximum number of emails, of course, to keep you from spamming your prospects away from you. The long list of great features includes click monitoring, custom CTAs, automation/autoresponders, and bespoke templates. It provides workable APIs that can be integrated into your website. The reporting is very detailed but not complex. And the customer service is kind and very quick to respond. SendinBlue was really simple for me to set up, and I have had a blast using it so far!

Cons

Theres only so much you can get away with using the free edition. For example, you are cut way short of your maximum allowed emails per day since youre not "entitled" to that luxury.

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