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Overview
Sojern helps travel brands target and convert travelers using AI-driven marketing, programmatic ads, and data-driven insights across multiple channels. While the initial setup may take some time, its robust analytics and automation capabilities help increase bookings, engagement, and overall campaign performance, making it ideal for travel-focused marketing teams.
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Starting Price
Custom
Sojern Specifications
- Lead Generation
- Customer Segmentation
- Analytics And Reporting
- Marketing Automation
What Is Sojern?
Sojern is a digital marketing platform built specifically for the travel and hospitality industry. It enables multichannel advertising across search, social media, display, email, and more by leveraging deep traveler insights and AI-powered audience targeting. The platform combines intelligent audience segmentation, campaign activation and optimization, and connected guest experience solutions to help businesses engage travelers at every stage of their journey.
By delivering the right message at the right time, Sojern helps travel brands increase visibility, drive direct bookings, and improve overall marketing performance.
Sojern Pricing
The pricing for Sojern is based on a performance-driven and ad spend–dependent model, typically charging a 15% commission per completed booking or custom pricing based on CPM or a percentage of advertising spend, which can scale from approximately $2,000 to $20,000+ per month depending on campaign scope and media budget. The vendor also offers the following pricing options:
Travel Ads Platform:
- Commission (Pay Only for Results)
- Managed Campaign
- Co‑Op Program
- Traveler Audiences
Guest Experience Platform:
- Guest Marketing Suite
- AI Concierge
- Reputation Manager
In addition to the base subscription costs, organizations should account for the following expenses:
- Setup And Onboarding: $0–$2,500+ (often free for commission-based campaigns)
- Integrations (PMS, CRM, ARI feeds): $500–$3,000+
- Ad Spend: Typically $1,500 to $50,000+ per month, depending on campaign goals
Disclaimer: Pricing references are based on publicly available third-party information and industry benchmarks. Actual costs may vary.
Sojern Integrations
Sojern supports integration with a wide range of third-party platforms, such as:
Who Is Sojern For?
Sojern is designed for businesses across the travel and hospitality industry, including:
- Agency
- Airlines
- Attractions
- Destinations
- Hotels
Is Sojern Right For You?
Sojern is the premier choice for travel brands looking to shift away from third-party commissions toward direct-to-consumer relationships. The platform’s ability to turn real-time data into personalized guest journeys makes it a powerful asset for maximizing Return on Ad Spend (ROAS). If you want industry-specific expertise that scales with your property, Sojern could be a strong fit.
Still doubtful if Sojern software is the right fit for you? Connect with our customer support staff at (661) 384-7070 for further guidance.
Sojern Features
Travel Ad Platform
Sojern offers a travel ad platform designed for hospitality marketers, combining AI-powered automation with real-time insights. It enables precise targeting, cross-channel campaign optimization, and measurable outcomes, helping brands reach travelers efficiently while adapting to privacy standards and scalable growth.
Managed Campaign
This feature allows users to launch fully managed campaigns across programmatic, social, SEM, CTV, and metasearch channels. Sojern leverages data-driven strategies, AI optimization, and multichannel targeting to maximize engagement, conversions, and ROI, while freeing marketers to focus on strategic goals and creative execution.
Traveler Audiences
Users can activate AI-powered, fully curated, cookieless traveler audiences. Sojern provides transparency and control over targeting, channel selection, and performance metrics, while continuously optimizing audiences in real time to ensure campaigns reach the most relevant travelers for higher engagement and bookings.
Creative Services
Sojern provides professional creative services to enhance travel marketing campaigns, offering custom animated ads, email designs, and video edits. The team ensures content is optimized for all devices, aligns with brand guidelines, and drives clicks, engagement, and direct bookings across global audiences.
Guest Marketing Suite
This suite enables hotels to personalize guest communications across email, SMS, and WhatsApp using real-time data. The software automates multichannel campaigns, dynamically segments guests, and provides analytics, helping properties boost engagement, repeat bookings, and loyalty while delivering timely, relevant, and impactful messaging.
Pros And Cons of Sojern
Pros
AI-powered targeting for travel audiences
Multichannel advertising with real-time insights
Robust reporting and campaign performance tracking
Cons
Limited usefulness for non-travel businesses
Advanced analytics require quality data inputs
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Frequently Asked Questions
What level of support does Sojern offer?
Sojern provides support through an online form and a resource center.
What languages does Sojern support?
Sojern supports English, French, Italian, German, Spanish, and Portuguese languages.
What other apps does Sojern integrate with?
Sojern supports integration with HotelKey, Mews, Cloudbeds, Oracle, and Visual Matrix.
Who are the typical users of Sojern?
Sojern features are primarily used by hotels, airlines, agencies, and destinations.
Does Sojern have a mobile app?
Yes, Sojern has a mobile app for iOS users.
What types of pricing plans does Sojern offer?
Sojren pricing is based on a performance-driven and ad spend–dependent model, typically charging around 15% commission per completed booking or an estimated $2,000 to $20,000+ per month for managed multichannel campaigns, depending on scale and media budget. Its offerings are divided into two core solution areas: the Travel Ads Platform (including commission-based campaigns, managed campaigns, co-op programs, and traveler audience targeting) and the Guest Experience Platform (featuring tools like Guest Marketing Suite, AI Concierge, and Reputation Manager). Get in touch for a personalized Sojern cost estimate.
Does Sojern offer an API?
Information regarding an API is currently unspecified by the vendor.