Marketing Software

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HubSpot CRM

28 Reviews

Hubspot is an award-winning growth platform. With more than 56,000 total customers spread across 100+ countries, Hubspot is a pioneer in the CRM and marketing automation business providing an array .. Read more

SharpSpring

23 Reviews

SharpSpring is a high-rated widespread marketing automation provider with a powerful set of functionalities and features. The software is an all-in-one integrated tool that offers a number of servic.. Read more

Act-On

23 Reviews

In terms of marketing, Act-On is an extensive software with a wide range of applications, benefitting marketing specialists since its advent in 2008. Offering features like lead management, advertis.. Read more

Textedly

20 Reviews

Textedly is a widely-used cloud-based text message marketing tool that helps businesses reach their target audience through their cellphones. The platform enables businesses to reach their subscribe.. Read more

Pardot by Salesforce

18 Reviews

Pardot is a leading Business-To-Business (B2B) marketing automation software-as-a-service (SaaS) platform. Its primary purpose is to automate marketing and sales processes for lead generation and ma.. Read more

Mailchimp

18 Reviews

Mailchimp is used by millions of users around the world for its web-based marketing automation and email marketing services. The application offers a number of unique tools for B2B and B2C businesses.. Read more

Marketo

13 Reviews

Marketo is a Software-as-a-Service (SaaS) account-based marketing platform providing CRM, sales and marketing automation solutions for a wide range of business. The software allows B2B and B2C marke.. Read more

Klaviyo

13 Reviews

Klaviyo is an innovative and responsive cloud-based marketing automating service. With its easy-to-use interface and centralized marketing system, Klaviyo efficiently enables eCommerce users to effe.. Read more

Infusionsoft by Keap

13 Reviews

Infusionsoft by Keap is an award-winning integrated e-marketing and sales solutions software for small businesses. It is the only software that provides an all-in-one platform which automates sales,.. Read more

Campaign Monitor

13 Reviews

Founded in 2004, Campaign Monitor is today one of the leading email marketing service providers with millions of marketers in 250,000 companies worldwide. Some of the most famous companies use CM fo.. Read more

Revel

12 Reviews

Revel Systems is a cloud-based point-of-sale (POS) solution geared towards small and independent businesses. The tool integrates operations and customer channels with POS functionality in a single d.. Read more

Uberflip

11 Reviews

Uberflip is a web-based content management platform with built-in artificial intelligence to help marketing agencies and sales teams generate tailored content based on audience segments for various ma.. Read more

SocialPilot

11 Reviews

SocialPilot is a cloud-based social media marketing and analytics tool designed specifically for companies and social media professionals. The platform assists users in enhancing the efficiency of th.. Read more

ScreenCloud

11 Reviews

Screencloud is a cloud-based digital signage content management and lead targeting solution suitable for all business sizes. The software offers tools for any screen to be turned into an interactive d.. Read more

Zoho

10 Reviews

Zoho CRM is an award-winning cloud-based CRM and social media management platform designed to empower small to large-sized organizations to attract, retain, and satisfy customers. It allows users to s.. Read more

Marketing Software Reviews, Features, Pricing & Compare

Buyers Guide

How to buy Marketing Software for B2B Companies

Utilizing marketing software is crucial for any business to succeed and that includes Business to Business (B2B) companies. Whether your business is into supplying or manufacturing of raw materials, you need the help of marketing software if you expect to attract your target niche.

Yes, you can always rely on traditional marketing methods, but you’ll simply be doing your business a disservice. This is because you won’t expose your business as much as compared to taking advantage of marketing software.

In this buyer’s guide, we’ll highlight all you need to know regarding picking the right marketing software for your business by answering the following questions.

What is Marketing Software?

The goal of any marketing software is to allow companies to push their services and products via different web platforms. Some notable channels include websites, social networks and email. Using marketing software will enable your organization to attract their target audience as well as new customers.

What Are the Benefits of Using Marketing Software?

Streamline Your Tasks

There are many aspects involved when it comes to running a business. To compete effectively with other businesses, your administration and logistics must be highly organized.

Marketing software will help streamline your business operations and automate your daily tasks. This way you get to focus on effectively marketing your business products and services. Automated marketing software will ensure the following:

- Optimization of resources

- Enable effective data collection a