Email Tracking Software

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Pardot Software

Pardot Software

18 Reviews

Padcot is a lead management software that allows users to compile extensive contact lists and further divide them into groups with similar features so that it is easier to create targeted ads. The software is built to enable users to create more targeted marketing campaigns. With Pardot, users can accelerate their pipeline, drive revenue and align their marketing. All of this enables businesses to further their reach and be able to recruit more customers which is something that is essential to be successful. Let’s take a close look at Pardot’s features.Deployment: One of the best things about Pardot happens to be that it can be deployed through a number of ways; it is available both on desktops and mobiles. Return on Investment: The software allows you to watch in real-time how your investment in your marketing is paying off, Support: Pardot has a wonderful customer support staff that is available around the clock through numerous means of communication including calling, emailing, and chatting. Tracking and Placing: The software tracks all leads constantly and helps place them on marketing plans which will be most appropriate for the lead. Training: The team behind Pardot does extensive training for customers for their software. There are training sessions available both in-person and online. Pardot Pricing:The software pricing starts at $1250 and goes up depending on the number of features you want to opt for. Free Trial: While the software does not have a free version, there is a free trial that you can access by requesting the vendor for one. Pardot Pros: It is a great tool to help users keep in touch with returning customers as well as helping find new clientele. The software is very user-friendly and makes it incredibly easy to set up emails, create content, and more.Users can see insights in real-time to understand their performance and know what they are doing. Pardot Cons: The software happens to be a little expensive and is not an ideal option for smaller businesses that are on a budget. Other market automation programs roll out updates much more frequently than Pardot which means the software is behind on a lot of major trends. The software is tough to get used to and unless you take several training sessions, it can be quite tough to get used to the software immediately. Pardot is a great software for your marketing needs and helps your business get where it needs to be. The software is very popular for several reasons, some of which are listed above! Learn about other software apart from Pardot which can help you. 
Infusionsoft by Keap

Infusionsoft by Keap

15 Reviews

Infusionsoft by Keap is an award-winning integrated e-marketing and sales solutions software for small businesses. It is the only software that provides an all-in-one platform that automates sales, marketing and, business procedures. The solution offers tools to manage and optimize Customer Relationship Management (CRM), E-commerce, customer lifecycle, marketing automation, and lead scoring. It allows users to organize their lead and client data in one place. All client communications from Microsoft, Outlook and, Gmail are synced and gathered in one place. It can not only be used to manage online sales operations, but also to create marketing campaigns based on personal interests. Integration is supported with other sales and business management services such as Quickbook and SalesForce. With Infusionsoft, users can build customized marketing workflows that automatically trigger specific email sequences based on tags and client actions. Through customization, users can send automated custom emails to a selective customer base. It is easily accessible through iOS and Android-enabled tabs and phones. Active customer support is available via FAQ, email, and phone. 
Plerdy

Plerdy

13 Reviews

Plerdy is a multifunctional SaaS solution for an improvement of conversion on websites. Plerdy Heatmap is a set of SEO tools that allow you to see how users click, scroll, and navigate your website. With this product, you get a unique way to explore the behavior of your visitors and understand what excites or disappoints them. All clicks on the website are recorded and displayed in real time. Plerdy Smart Pop-up Forms is a solution for quick and easy display of multi-purpose forms on web pages. Thanks to this service you won’t need to hire professional programmers and designers to place an appealing pop-up. For Example: The pop-up form for collecting leads from the website. Offers to the users when they are leaving the shopping cart. Plerdy SEO-alerts is a tool that continuously analyses your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate web resources.
ContentStudio

ContentStudio

11 Reviews

ContentStudio is a cloud-based social media management and content marketing tool that helps businesses create and share the best content. The key features that this marketing solution offers include multi-user collaboration, content monitoring, multi-user collaboration, automated publishing, and social media management. It has an armada of products for assisting in content creation, planning, automation, and analytics to help businesses collaborate effectively. This does not only makes discovering the trending content easier but also manages numerous social media networks from a single location. The platform offers users a built-in composer that allows them to build tailored content for their social media promotion. The composer also provides features of content suggestions and a search engine optimization toolbox which further optimizes social media marketing. An Editorial calendar that helps users design custom campaigns and publish content from a single place is also offered. Pricing: A free pricing plan and four paid subscription plans are offered. The Pro plan costs ($25/month), Small (47/month), Medium ($97/month), and Large ($197/month). A 20% discount is offered to those who sign up for annual plans, which is paid in a lump sum. USP: ContentStudio allows integration with several third-party applications including Flickr, Pixabay, Giphy, Chimp Rewriter, and many more. Support: Support is offered through phone and email. Product Advantages: ContentStudio is an all-inclusive solution for social media management and content marketing. Features such as composer allow for tailored content creation and manage all social media pages from a single location. Product Limitation: Since it offers a lot of features, it is difficult to understand the function of each feature at the beginning.
Ahrefs

Ahrefs

11 Reviews

Ahrefs is a content marketing SEO tool offering its users the world’s largest catalog of live backlinks. The platform is designed to provide businesses of all sizes with a reliable and robust backlink checking tool that will deliver comprehensive backlink profiles for any and all URL or websites and identify high-ranking PPCs to have an edge over their competitors. The backlink tool allows users to generate additional links for web pages and blogs and determine the value of existing backlinks on their current website. Ahrefs’ on-page analysis enables users to analyze a link based on target keywords. The suite then audits each webpage of the site and identifies potential issues that are likely to affect the site’s ranking. Ahrefs helps to accelerate the growth of organic search traffic to a website. The tool accesses the vast web, captures, and stores large amounts of data for its users to easily access and use in keyword research, link building, content marketing, and SEO strategies. Pricing: Four different pricing packages are offered based on the size of the business. Lite ($99/month), Standard ($179/month), Advanced ($399/month), and Agency ($999/month). USP: Unique tools like domain comparison and batch analysis help users gain a competitive edge. Support: Support is extended via email and phone. Product Advantages: Great support. Product Limitations: Slightly pricey for small to midsize businesses.
Wix Website Builder

Wix Website Builder

10 Reviews

Wix is a widely used cloud-based web development solution that enables users with little or no tech experience to create attractive and professional-looking websites. Wix features a vast range of templates with assorted fonts, background videos, music, and animations. The platform offers multiple different approaches for webpage creation including Wix Editor, Wix Code, and Wix Artificial Design Intelligence. Wix has tools for all levels of developers. Users can customize the site with their personal logos and branding. Users can set up an e-commerce portal where they can display products, manage orders and payments from within a single platform. Wix Artificial Design Intelligence creates unique web pages with professional text, images & more The Wix code module offers serverless computing that enables users to set up their own database collections, build content websites and add custom forms. The advanced versions of the platform offer more complex features and perks, such as removing Wix ads from the website and getting a custom domain free for one year. Pricing: Wix offers a free version and a total of seven paid premium plans. Four of them exclusively for Website development, Connect Domain/Basic plan for $4.50/month. Combo plan (for personal use) for $8.50/month. Unlimited plan (for entrepreneurs & freelancers) for $12.50/month. VIP for $24.50/month. There are three plans for businesses and eCommerce; Business Basic ($17/month), Business Unlimited ($25/month), Business VIP ($35/month). Wix Enterprise costs $500 per month. USP: Wix is the world's most commonly used and highly acclaimed Website Builder. Wix Editor offers design freedom with advanced functionality made easy with the drag & drop feature. Wix Code lets users design state-of-the-art websites & apps. Support: Support can be reached via a knowledge base and their online forum. Product Advantages: Highly intuitive interface and easy-to-use editor, lets users have design freedom with advanced functionality & easy drag & drop. Great value for money and helpful features. Product Limitations: Can't switch templates after your website goes live. May have to spend more on third-party apps to scale your website. The sheer choice and amount of customizable options can be overwhelming
Moz Pro

Moz Pro

10 Reviews

Moz Pro is an all-inclusive search engine optimization (SEO) application that provides users with the services of web page optimization and keyword management. It updates businesses every week on the overall health and status of the company’s website and content. It can also generate actionable solutions depending on a website’s performance. Users can determine the latest advertising opportunities by monitoring their keyword search and ranking. The application guides the users on the aspects that need to be improved. The platform helps organizations keep a track of their competitors and make them improve on the weaknesses of their website. The application helps the users learn how their keyword performance and link building influences their SEO success. This SEO application offers research tools that support the keyword research process and show the potential options for link-building outreach. Pricing: Moz Pro's pricing plan starts at $99 per month and comes with the option of a free 30-day trial. USP: Moz Pro application utilizes Open Site Explorer for competitor intelligence monitoring and tracking link metrics. Support: The platform offers online support. Product Advantages: MozPro’s key features include keyword performance and tracking as well as research. The application also suggests actionable recommendations based on the performance of the user’s website. Product Limitations: Subscription is required to access the tools that are not free. Users are also required to pay additional money if they have larger operations since it offers limited keywords.
Adobe Campaign

Adobe Campaign

5 Reviews

Adobe Campaign is a marketing automation solution geared primarily towards helping large enterprises in automating, managing, and optimize actions pertaining to marketing across several different channels including email, direct mail, and mobile text. Users are provided with tools to create and share dynamic personalized campaigns across multiple online and offline channels at the same time. Offered features include direct mail, segmentation, personalized emails, deliverability, email management, cross-channel marketing, and campaign management. The software offers an intuitive interface with tools categorized in the relevant menus. Its segmentation and targeting feature provides Adobe Analytics integration, audience segmentation, customer profiles, data connectors, and federated data access. It also comes with campaign management and reporting, direct mail, preference centers, email reporting, offer management, SMS, and push notification tools. Seamless integration with Adobe Analytics, Adobe Experience Cloud, and Creative Cloud are offered. Pricing: Pricing ranges from $0 to $100+/user/month for basic services, while the more advanced and large-scale ones cost around $12,000 to $25,000+/year. USP: Neolane's cross-channel direct marketing and lead management solutions are offered to assist marketers in managing campaigns, resources, customer data, and analytical reports from a single platform to make staggering improvements in effectiveness and ROI. Support: Support is provided via email, phone, and an online knowledge base. Product Advantages: Ease of use. Robust analytics/reporting tools. A/B testing and smartphone-optimized email templates are offered. Product Limitations: Expensive implementation. Spotty customer support. Rolling back changes is a cumbersome process.
Oracle Marketing Cloud

Oracle Marketing Cloud

5 Reviews

Oracle Marketing Cloud is an advanced email marketing automation solution designed to cater to both B2B and B2C marketing teams allowing them to automate content and social marketing, targeting, segmentation, and lead management. Oracle uses integrated information from cross-channel, content, and social marketing with data management to provide tailored customer experiences across all marketing channels. Within a single platform, there are all the tools users can use to build targeted segments and execute email campaigns through a single platform. Oracle Marketing Cloud offers integration with various sales automation systems, including Salesforce and Microsoft Dynamics CRM enabling marketing and sales teams to communicate effectively regarding the pipeline status. There are also lead scoring, advanced reporting and analytics feature available in the same suite. Data normalization and transformation is made much more efficient with the drag & drop interface on the Campaign Canvas. Pricing: The software is priced best for large organizations with huge marketing budgets. It starts at $2000/month. USP: Oracle Marketing Cloud supports integration with over 700 applications. It has the ability to easily create targeted campaigns across multiple marketing channels, which encourages strong alignment between sales and marketing. Support: Support is offered via online channels and phone. Product Advantages: Easy to use and intuitive User Interface. Feature-rich and complex Product Limitations: Overly pricey. Extensive setup and implementation process.
Raven Tools

Raven Tools

4 Reviews

Raven Tools manages engine optimization, social media conversations, and online advertising campaigns. The software is a cloud-based tool used for SEO auditing for media houses, agencies, and markers. Raven Tools can track search engine trends, observe and accomplish social networks, succeed in link building, make and manage ad campaigns, produce refined campaign reports and enable strong coordination between team members. Raven Tools comprises significant features such as social media tools, advertising tools, site audits, keyword and competitors research, backlink analysis, link spying, rank tracking, complete SEO data, PPC track reporting, and social track reporting. The software collects data from different sources to help users for making better decisions. It integrates with SEOmoz, Majestic SEO, and SEMRush for keywords and social Intelligence. Benefits: With the real-time social stream tool, users can observe and contribute to various social chats rapidly. When web surfers mention any keyword or brand about a business on FaceBook, Stumble Upon, Twitter, Blogs, Forums, or YouTube, it notifies immediately.   USP: Raven Tools incorporates fast and efficient diagnostic tools that can be used for keyword Tracking, Technical Site Scan, Domain Metrics and Reporting. Limitation: It can’t show customers the SEO trend for different periods of time. Pricing: Raven Tools is available for a free trial for fourteen days. The Start version is available for 109$ per month. Grow version comes at 199$ per month. Thrive and Lead versions are available for 299$ and 479$ per month respectively. Support: Support is offered via email and training support.

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