Email Tracking Software
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417 Reviews
HubSpot CRM Software
HubSpot CRM Software enhances customer relationship management processes allowing seamless customer interactions, tracking sales, and optimizing marketing efforts. Despite being slightly inflexible, HubSpot CRM is known for its user-friendly interface, ease of implementation, and scalability offering robust features that can be effectively utilized with some workarounds.
115 Reviews
Marketo Engage Software
Marketo Engage is a robust platform that empowers businesses to personalize communication and master lead management. The software helps businesses to execute impactful campaigns and gain valuable insights through advanced analytics. Optimize your marketing strategy, unlock growth, and achieve unparalleled success with this software.
61 Reviews
SpamTitan Email Marketing and Management
SpamTitan is an Email marketing and management geared towards assisting businesses of all sizes across diverse industry verticals to control and organize their email flow, cleanse it, and detect malware and phishing to protect the organization against ransomware and prevent internal data loss. The software is equipped with advanced tools that use predictive and analytic methodologies and virus detection engines to filters and block out spam content, viruses, malicious links, malware, spyware, and other email security hazards.
Users can use SpamTitan’s inbound and outbound scanning tools to filter all incoming and outgoing emails and blacklist/whitelist sources. The software also allows users to customize security policies and create personalized blacklists from within the platform. Prominent features include reporting, recipient verification, sandboxing, and outbound email scans.
Pricing: The software offers a free trial with full support. Pricing starts at $0.80 per user per month.
USP: Both Inbound and outbound scanning. Supports both iOS and Windows OS and can be accessed remotely via browser from anywhere at any time. It also has a data recovery feature so you do not have to worry about losing crucial contacts history ever.
Support: Support is extended via email and phone.
Product Advantages: Brilliant detection rate. Quick and effective customer support. Intuitive and user-friendly interface.
Product Limitation: The admin section is not as up-to-date as ir should be. Requires some getting used to, some settings block out the non-spam emails too and that gets troublesome sometimes.
49 Reviews
Insightly
Insightly offers CRM and project management software for various industries, centralizing critical information and enabling web and mobile access. It is a simple, customizable, and user-friendly tool for productive customer and partner relationship management, although it is reported to be somewhat overpriced.
25 Reviews
SharpSpring Marketing Automation Software
SharpSpring Marketing Automation software simplifies marketing tasks with intuitive tools for lead generation, email automation, and analytics. Despite high pricing, its user-friendly interface and robust features empower businesses to streamline marketing efforts and drive growth. SharpSpring is a valuable asset for enhancing marketing efficiency and ROI.
25 Reviews
Act-On Software
Act-On provides a comprehensive marketing automation solution that provides a broad range of applications. Its seamless integration capabilities with leading CRM’s empowers small marketing teams to achieve success with minimal IT involvement. While it is continuously evolving, it is easy to use and implement with useful features.
19 Reviews
Net-Results
Net-Results software offers marketing automation, lead management, and analytics tools for streamlined campaigns. Despite a slight learning curve, its intuitive interface and comprehensive features enable businesses to execute effective strategies and track performance. Net-Results is indispensable for optimizing marketing efforts and driving growth.
18 Reviews
Pardot Software
Pardot provides robust marketing automation solutions that empower marketing and sales teams to effectively discover and cater to high-quality leads, increase their sales conversions and return on investment (ROI). While Pardot offers limited functionalities for social media management, it does, however, excel in offering advanced marketing automation features.
18 Reviews
Mailchimp Software
Mailchimp software simplifies email marketing with intuitive tools for design, automation, and analytics. Despite varying pricing tiers, its user-friendly interface and comprehensive features empower businesses to create effective email campaigns and drive engagement. Mailchimp is a great asset for successful email marketing strategy execution and audience growth.
15 Reviews
Infusionsoft by Keap
Infusionsoft by Keap is a comprehensive business management solution that combines CRM, marketing automation, and e-commerce functionalities in one platform. While set-up may require training, its all-in-one capabilities make it a valuable tool for streamlining operations and improving customer engagement.
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14 Reviews
Kizen Software
Kizen Software provides a no-code, enterprise-grade platform which empowers sales, marketing, and operations teams to effortlessly integrate data, facilitate intelligent automation, gain insights, and boost collaboration. While some users find it pricey, they also benefit from its diverse capabilities and flexibility.
13 Reviews
Campaign Monitor
Founded in 2004, Campaign Monitor is today one of the leading email marketing service providers with millions of marketers in 250,000 companies worldwide. Some of the most famous companies use CM for example BuzzFeed, Coca-Cola, Disney, Rip Curl, Rolling Stones, and the San Diego Chargers for their brilliant email marketing tools that deliver desired results for their business campaigns.
The platform offers a number of innovative and customizable features such as customer journeys, targeted segments, and more that help organizations to execute email marketing campaigns with tools like drag-and-drop builder for users to create unique email campaigns. It provides real-time map records for email interactions and campaign progress.
The company offers services in an array of fields including healthcare, entertainment, nonprofit organizations, and retail. It supports integration with many third-party providers including Shopify, SalesForce, Facebook, and WordPress. Campaign Monitor has offices and around-the-clock support in 20 cities globally.
13 Reviews
Klaviyo
Klaviyo is an innovative and responsive cloud-based marketing automating service. With its easy-to-use interface and centralized marketing system, Klaviyo efficiently enables eCommerce users to effectively target, personalize, optimize, and monitor their marketing campaigns, particularly regarding email and social media channels. Its use of unconventional tools makes it easier to segment without depending on traditional ways of recording data such as spreadsheets while collecting data from existing eCommerce platforms (like POS) and other marketing software.
However simplistic in its use, this software proves to be powerful and effective, and includes smart features like segmentation, single-click integrations site tracking, custom activity fields, autoresponders, 360-degree customer profiles, drag-and-drop email designs, and ROI-based reporting. With such a wide range of features, it ensures that the customers always receive the required message at the right time. Hence, the need for guesswork becomes unnecessary, as it helps marketing firms in data-based targeting, which includes website browsing tracking, purchases history, email history, and customer wish lists.
Price: Kalviyo pricing starts at $20 per month. A free version is also available for solo and small practices.
13 Reviews
Sendinblue Software
Sendinblue Software is a cloud-based marketing tool that enables businesses to prepare and disseminate their email and SMS marketing campaigns. The software has been around for a while and has since then added a lot of tools and features which are different from what it had available previously. The software allows users to do everything related to their marketing email and SMS campaigns. From designing the campaign to executing it by sending it to the client base. The software is easy to use and used by thousands of businesses across the globe. Look at Sendinblue in more detail belowContact ManagementUsers can easily maintain contact lists and add to them to grow them further as well as nurture old contacts. Email CampaignsDesign and execute marketing campaigns that are interactive all on the software itself. SMS Campaigns Design interactive SMS campaigns that is relevant to your customer base. Mobile-Friendly Campaigns Sendinblue allows users to create email and SMS campaigns that are mobile-friendly and display on mobile devices perfectly. Preview and ScheduleUsers can preview their emails and SMS before they send them to their customer base as well as be able to schedule emails and SMSes to go out later. Analyzing DataUsers can analyze data such as click rates and success rates of their marketing campaigns as well as their ROI on their marketing investment. Integration Capabilities Easily integrate Sendinblue to other software you use such as Outlook, and more! Sendinblue PricingThe price for Sendinblue depends on the number of emails you send. The base price for the software starts at $25 a month and increases according to the functionalities you choose to have. Free TrialThere is a free trial of this software available which you can try out before buying. The software also has a free version with limited tools. ProsUsers can build newsletters within the software to help them improve their marketing strategy and be more effective. Sendinblue’s inbox keeps a history of a user’s conversation with their customer which helps maintain better customer relations as a whole. ConsThe customer support for Sendinblue is not great and is not available 24/7. If the customer service center is located in a different timezone than you, it can make it even more difficult to get in touch. The sizing of pictures in your emails can at times cause issues that can be very inconvenient. The software can cause a lot of issues when you are newly using it because of the complicated onboarding process. Sendinblue can prove to be a good choice for you if you are looking for email and SMS marketing software that can streamline the entire process for you. There are a few Sendinblue alternatives you can look at. Explore them below.
12 Reviews
Pipedrive CRM Software
Pipedrive CRM software aims to streamline sales processes and boost productivity. Features like its intuitive interface, customizable pipelines, and robust reporting tools make it easy for teams to manage leads and track deals effectively. Despite customization being tricky, Pipedrive is a reliable choice for businesses looking to improve sales efficiency.
12 Reviews
Marketing 360 Software
Marketing 360 is a unified platform that provides useful tools for managing and expanding businesses. It provides various marketing programs and quick access to worthy marketing talent. While the software has room for improvement, its users benefit from its marketing capabilities and robust features, to work towards growth and productivity.
12 Reviews
AWeber
AWeber is an email marketing solution designed for small businesses. The feature set of the software is accompanied by auto-responders that enable users to send professionally designed personalized messages to customers. AWeber aims at automating the email follow ups based on a schedule, making it easy for businesses to develop a relationship with their prospective customers and strengthen their bond with the existing clients. With this solution, the users can also integrate their email marketing accounts with online services to support information sharing among various business functions.
Moreover, the software supports seamless integration with platforms including Drupal, Raven, Launch Effect, WordPress, Cyfe, Magento, and more. This solution also offers AWeber API, a programming interface that allows users to design their own customized tools and applications to cater to their specific requirements. The users can rely on AWeber to manage their contacts in a flexible manner and design visually attractive email marketing campaigns.
Pricing: The pricing plan for AWeber starts from $19 per month for 500 subscribers, and move to $149 for 10,000 subscribers.
USP: AWeber allows user’s accounts to be integrated with many shopping cart tools. New customers can be added to email lists after they make a purchase on the user website.
Support: Support is extended through live webinars and training.
Product Advantages: The platform’s autoresponders feature makes consumer engagement and interaction easier than before.
Product Limitations: The price for the services increases drastically as the list size increases.
11 Reviews
ContentStudio
ContentStudio is a versatile content marketing and social media management platform. With powerful features such as media integrations, content scheduling, and analytics, it simplifies content creation, curation, and distribution. The plethora of functionalities may take time to master, but overall, ContentStudio is invaluable for enhancing online presence and effectively engaging audiences.
11 Reviews
Yotpo Content Marketing Solution
Yotpo is a content marketing solution for e-commerce businesses that assist users to collect user-generated content while offering a variety of customizable campaign programs to enhance the customer experience. The cloud-based platform enables the brands to collect, manage curate user-generated content to build a strong brand image. Yotpo focuses on sustaining brand loyalty by leveraging consumer reviews and photos all through the buyer journey.
The platform is designed as a plug-and-play social reviews app that allows the users to collect verified reviews and have an easy-to-use smart mobile reviewing experience. By using this solution, businesses can strengthen their credibility regardless of their market share and highlight customer content in marketing campaigns to boost search visibility among the relevant audience.
Pricing: Yotpo offers a free trial and a free set of features for users who want to use them. The platform also offers a “Growth Plan” that comes at $29 per month.
USP: The software monitors and optimizes search engine optimization (SEO) rankings and social media networks with features such as email marketing, social marketing, analytics, marketing automation, mobile marketing, etc.
Support: It offers support via a knowledge base.
Product Advantages: With Yotpo, the users can develop an understanding of what customers think about their products and identify opportunities to provide a better customer experience.
Product Limitations: The software is expensive compared to some of its competitors.
11 Reviews
Yesware Software
Yesware is an advanced tool designed to assist sales teams to enhance sales by connecting with leads, tracking leads, building templates to monitor and manage customer engagement. The software uses advanced sales tools such as Email Tracking, Reporting, Templates, Campaigns, and time-conserving features like Book a Time, Send Later, and Reminders. Yesware enhances work efficiency by syncing all sales activity directly to Salesforce and tracks emails through Gmail or Outlook eliminating the need for manual email and calendar event logging and improving accuracy.
By including sales communication and data insights tools into the email workspace, this software removes barriers to productivity and boosts sales teams to make smarter and more efficient decisions. Users are provided with customized email options and a range of choices when creating email templates featuring rich text and links to appealing content.
Pricing: There are three subscription plans offered: Pro ($15/user/month), Premium ($35/user/month), and Enterprise ($55/month).
USP: Users have the ease to save and reuse the messages that are regularly used and sent out to boost productivity and effectiveness.
Support: Support can be reached via phone and email.
Product Advantages: Automated CRM integration and data syncing. Ability to track and prioritize real-time engagements with prospects to determine the next step.
Product Limitations: CRM does not automatically sync at times. UI is not as advanced as some of Yesware's competitors on the market.
11 Reviews
Emma
Emma is a cloud-based digital marketing solution geared towards helping businesses gain more from their email marketing campaigns. Users can access it and use it remotely from any smartphone device using the native apps. Emma comes with an editor and pre-built templates that can be used in designing calls-to-action and mobile emails. It offers robust tools capable of identifying target markets while automating marketing efforts and working with systems to boost communications.
With this platform, users have the option to collaborate among marketing team members and help them reach out to their customers more effectively. Users can also design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. For target marketing, Emma enables users to send messages that are personalized, using customer information as a foundation while triggering automation tools that help in campaign execution. Other functions include analyzing marketing campaigns’ performance, allowing them to make improvements with the use of analytics and insights.
Pricing: Three Pricing packages are offered: Pro, starting at $89/month, Plus, at $369/month and Enterprise, at $729/month.
USP: Integration with a number of popular customer relations management (CRM) platforms, analytics, and eCommerce tools are offered which enables businesses to access and use data from them.
Support: Support is extended via email, phone, tickets, and live reps.
Product Advantages: highly adaptable and simple to use. Ability to design attractive and professional-looking emails using the abundance of amazing templates.
Product Limitations: Does not allow more than one user to log into the same campaign at the same time.
11 Reviews
dotdigital
Dotdigital is a cloud-based email marketing software designed to assist B2B, B2C, and e-commerce marketers to create and automate their marketing emails. Dotdigital is an advanced tool that promotes customer engagement by enabling users to engage and trace their audience through customer engagement technology.
The software allows users to import and manage contacts through contact management functionality. The process of email delivery can also be automated. The automation for lifecycle marketing, multichannel marketing, and repeat purchase targeting can be customized via dotdigital Engagement Cloud. Dotdigital offers customized reports and dashboards for viewing email marketing strategy and measuring the key campaign metrics. It allows the users to make a better decision for refining the campaign conversion charges.
Benefits: Dotdigital is very simple and easy to use. It can be used by a person who does not even know the technical aspects of sending emails. Another benefit of dotdigital is that it can show images from a broken link. It also provides a feature of campaign reporting. Switching between multiple accounts is also very easy with this email marketing tool.
USP: The software provides a full-featured email platform at a low cost as compared to other software in the market.
Limitations: There are many bugs in the software so it often throws off spaces during editing text in the design interface.
Pricing: Users can get the pricing details on their website after providing details.
Support: Support is available through email, tickets, phone, and live chat.
10 Reviews
Wix Website Builder
Wix website builder empowers users to create websites with ease. It offers features like SEO tools and mobile optimization, ensuring websites perform well across all devices. Although there is a learning curve for advanced customization, Wix remains a good choice for anyone looking to build a professional website without coding skills.
10 Reviews
Constant Contact Software
Constant Contact software offers a comprehensive email marketing solution with features like social media integration, easy-to-use drag-and-drop editing, and real-time reporting capabilities. However, email builder has a limited selection of building blocks but it helps you design compelling email campaigns, manage events seamlessly, and gather valuable feedback with surveys.
10 Reviews
Drip
Drip is an e-commerce CRM and marketing automation tool that offers users the tools to know their customers better using our features. Users can craft every interaction with leads, users on trial and customers like an expert. They can also send custom emails based on user behavior and automate marketing for a fraction of the price demanded by bigger vendors in the market. Drip has some innovative and unique features including Automated Workflow, purchase intent scoring, email personalization, social adverts with Drip's Custom Audiences integration on Facebook, and more.
The application has a visual workflow developer that gives users a chance to design their client journey carefully, with triggers and relating activities. every step of the workflow building has tips that guide clients and provide them with data to comprehend and finish their procedures. Drip offers a text-based as well as visual email builder for creating personalized emails for different customer groups. Customer groups can be defined based on demographics, segments, activities, and more. Drip's website tracking enables users to track the customer journey and allows managers to track customer loyalty through leaderboards.
Pricing: Drip offers a free version with limited functions. The paid versions include "Basic" for $49.00/month and "Pro" for $99.00/month.
USP: Innovative tools for automation and tracking the customer journey. Drip is a visual application that makes working fun and interactive. Targeted campaigns increase the chances of subscriber retention, as users would be receiving emails that are relevant to them.
Support: Online and phone (business hours).
Things Customers like: Easy to use, efficient, and robust solution at a great price. The automation tools are top-notch. The user interface is comprehensive and user-friendly. It works way better than MailChimp in terms of offered functionalities.
Things Customers do not like: it can be challenging to bring in your custom HTML-responsive email templates if you are not a programming expert. Limited and basic email templates, There's a steep learning curve. Not a lot of good support for HTML emails.
Popular Email Tracking Software
Filters
Sort by:
HubSpot CRM Software
417 Reviews
Marketo Engage Software
115 Reviews
SpamTitan Email Marketing and Management
61 Reviews
Insightly
49 Reviews
SharpSpring Marketing Automation Software
25 Reviews
Act-On Software
25 Reviews
Net-Results
19 Reviews
Pardot Software
18 Reviews
Mailchimp Software
18 Reviews
Infusionsoft by Keap
15 Reviews
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Kizen Software
14 Reviews
Campaign Monitor
13 Reviews
Klaviyo
13 Reviews
Sendinblue Software
13 Reviews
Pipedrive CRM Software
12 Reviews
Marketing 360 Software
12 Reviews
AWeber
12 Reviews
ContentStudio
11 Reviews
Yotpo Content Marketing Solution
11 Reviews
Yesware Software
11 Reviews
Emma
11 Reviews
dotdigital
11 Reviews
Wix Website Builder
10 Reviews
Constant Contact Software
10 Reviews
Drip
10 Reviews
Email Tracking Software Buyers Guide
In the fast-paced world of businesses with so many activities competing for your customer's attention, you need to make sure your message gets across. Email tracking software gives you the ability to track when your Email is opened, delivered and clicked on.
Some enhanced Email tracking software even includes marketing campaign management as well as customer relationship management (CRM). Depending on what your business needs and business objectives are, aspects such as appointment scheduling & analytics can also be included.
Let’s assess what we should look out for in Email tracking software.
Key Factors To Consider
These are the important factors you should consider when deciding which Email tracking software to use:
- Price: Price sensitivity is an important factor to consider especially for small businesses. Competitively priced services that are affordable should be a top priority when picking a service provider. Less expensive doesn't mean inferior and more expensive doesn't equate to the superior offering. Find what suits your business needs.
- User-friendliness: Convenience ranks high when opting for any software. Ensure the software you select is user-friendly and easy to set up.
- Functionality: What are the basic functions this software will offer? That should be the primary question you ask before deciding on a service provider. The basic services should include tracking open rates and the delivery status of all sent Emails.
- Flexible integration: The software should be able to easily integrate with other software such as E-commerce platforms and social media networks.
- Communication: How diverse are the communication features in the software package? Does it allow you to sync calendars or schedule follow-up tasks? If not, reconsider and find a software package that gives you multi-functionality to perform various tasks.
- Complete tracking: Make sure the software can follow through on all your Emails sent. It should be able to inform whether recipients downloaded the attachments and if the Email has been forwarded to others.
- Automated workflows: It should be able to automate workflows by delegating tasks to users and setting reminders on follow-ups.
- Reports: Ensure the software can report on different functions using detailed analytics and easy-to-understand formats.
Some Email Tracking Software On The Market
Finding the right software for your business can be challenging with so many products competing for your attention. The worst-case scenario could be purchasing software that doesn't fit your business needs and you’d be forced to start the process all over to find the ideal one.
Before deciding on any software program, let’s look at some of the top Email tracking software currently available.
Reply
This software allows you to schedule Emails and can easily integrate with your CRM’s as well as existing Email clients. It has impressive functionalities that combine Email marketing strategies and contact management.
Top features are:
- Allows you to customize templates
- It does automatic follow-ups of your campaign
- It's able to track all replies, clicks, and reports when your Email is opened
Pricing is based on the size of your contact list and can start at $55 up to $500 for businesses or individuals.
Freshsales
This software is a CRM and tracking service combined that can sync your calendar and function as a phone dialer. It also leverages against your contacts to offer valuable lead insights.
Top features include:
- It offers intelligent workflows
- It has sophisticated CRM customizations
- It has a flexible report dashboard
Pricing can start as low as $12 monthly or $49 per month depending on all the features you include in your service plan.
Mailchimp
This software allows you to track Emails and has built-in analytics. It has a useful meeting scheduler and offers intuitive solutions to manage your activities better.
Top features are:
- It offers easy to use templates
- The forms can be customized
- It offers API for Ecommerce
Mailchimp offers a free entry-level package and more advance well-rounded solutions with prices starting at $10 per month up to $199 monthly.
Implementation Steps
Knowing the simple steps to implement an effective Email tracking solution will help you reach your business objectives faster. Here are the basic guidelines for a successful implementation process:
- Select the Email tracking software that has all the features you need for your business
- Ensure your tracking software can integrate with existing systems and software you’re running
- You can enable link tracking and presentation tracking if this is included in your service plan
- Recipients sometimes disable attachments to be opened, a notification will pop up to inform of the different movements of your Email
- Monitor which contacts aren’t receiving or clicking on your Emails and update your contact list with the correct target audience
- Remember personal information cannot be shared but it’s legal to track information
- Continuously measure and evaluate how effectively you're reaching your target audience
Pricing Plans
Most software programs are based on the total number of contacts and users that will be utilizing the software. Some decent Email tracking solutions offer free service plans for new entrants to the market.
Premium prices are levied for more comprehensive plans that have different functionalities and various features built-in. You decide how much you need and what price will suit your budget.
Conclusion
Emails have been a tried and tested tool for many years. It has the added benefit of being the most convenient online medium that reaches old and young consumers. Email tracking software makes it possible for you to know exactly what your potential customer has done with your Email.
It's a verified way of reaching your target audience. Several touchpoints allow you to assess how hot a lead is and the extent of engagement customers have with your content. It doesn’t matter which way you look at it: using Email tracking software increases your chances of a sale tremendously.
Let us know which Email tracking software you recommend and what makes it work so well for you.