Brand Management Software
We have recommendations for a wide range of software to increase productivity!
Download Brand Management Software list
Popular Brand Management Software
Filters
Industry
Provider Size
Price
Features
Sort by:
61 Reviews
SpamTitan Email Marketing and Management
SpamTitan is an Email marketing and management geared towards assisting businesses of all sizes across diverse industry verticals to control and organize their email flow, cleanse it, and detect malware and phishing to protect the organization against ransomware and prevent internal data loss. The software is equipped with advanced tools that use predictive and analytic methodologies and virus detection engines to filters and block out spam content, viruses, malicious links, malware, spyware, and other email security hazards.
Users can use SpamTitan’s inbound and outbound scanning tools to filter all incoming and outgoing emails and blacklist/whitelist sources. The software also allows users to customize security policies and create personalized blacklists from within the platform. Prominent features include reporting, recipient verification, sandboxing, and outbound email scans.
Pricing: The software offers a free trial with full support. Pricing starts at $0.80 per user per month.
USP: Both Inbound and outbound scanning. Supports both iOS and Windows OS and can be accessed remotely via browser from anywhere at any time. It also has a data recovery feature so you do not have to worry about losing crucial contacts history ever.
Support: Support is extended via email and phone.
Product Advantages: Brilliant detection rate. Quick and effective customer support. Intuitive and user-friendly interface.
Product Limitation: The admin section is not as up-to-date as ir should be. Requires some getting used to, some settings block out the non-spam emails too and that gets troublesome sometimes.
50 Reviews
Outreach Software
Outreach offers a useful Sales Execution Platform, promoting seller productivity and warranting sales teams to generate and close more opportunities. With a strong emphasis on data security and user permissions, the solution ensures smooth operations. Its user-friendly interface makes it effortless to use and navigate.
49 Reviews
Insightly
Insightly offers CRM and project management software for various industries, centralizing critical information and enabling web and mobile access. It is a simple, customizable, and user-friendly tool for productive customer and partner relationship management, although it is reported to be somewhat overpriced.
20 Reviews
Textedly Text Message Marketing Tool
Textedly is a widely-used cloud-based text message marketing tool that helps businesses reach their target audience through their cellphones. The platform enables businesses to reach their subscribers by sending marketing and promotional text messages to a user base with frequent smartphone usage. Textedly allows users to instantly send an unlimited amount of SMS to any mobile phone number and build an opt-in subscriber list easily. An array of functionalities are offered including text scheduling, customizable automated responses, and mass group texting.
The solution provides users with subscriber timestamps, activity, user history analytics as well as other performance metrics. More perks include free incoming messages and an unlimited number of subscribers for Textedly users. The app provides a text word limit of over 300 words and a link-shrinking feature that prevents hyperlinks from taking up extra characters. Branding is made easier by allowing users to operate entirely through smartphones with a fully functional, feature-rich app and offering unlimited keywords to be incurred in a text message with no additional costs.
Pricing: Textedly app offers amazing features at an affordable price for $25/month with a 14-day free trial. 20% off for users who opt for the Annual plan.
USP: The solution is capable of automatically gathering city, state, and zip code data for every subscriber.
Support: Support is provided online and via phone during business hours.
Product Advantages: Attractive prices. Ease of use. All responses are directed into the user's inbox. Allows businesses to have two-way conversations with customers.
Product Limitations: Does not have a "No Reply" option. Glitches in the subscription option sometimes prevent them from subscribing successfully. Email responses are delayed.
.png&w=384&q=75)
14 Reviews
Kizen Software
Kizen Software provides a no-code, enterprise-grade platform which empowers sales, marketing, and operations teams to effortlessly integrate data, facilitate intelligent automation, gain insights, and boost collaboration. While some users find it pricey, they also benefit from its diverse capabilities and flexibility.
13 Reviews
Plerdy
Plerdy serves as a versatile tool, boasting features such as heatmaps, session recording, click tracking, and more. These functionalities help businesses analyze user preferences allowing actionable insights to enhance site design and optimization. Despite a steep learning curve, users find it to be a compelling choice for web analysis.
13 Reviews
Klaviyo
Klaviyo is an innovative and responsive cloud-based marketing automating service. With its easy-to-use interface and centralized marketing system, Klaviyo efficiently enables eCommerce users to effectively target, personalize, optimize, and monitor their marketing campaigns, particularly regarding email and social media channels. Its use of unconventional tools makes it easier to segment without depending on traditional ways of recording data such as spreadsheets while collecting data from existing eCommerce platforms (like POS) and other marketing software.
However simplistic in its use, this software proves to be powerful and effective, and includes smart features like segmentation, single-click integrations site tracking, custom activity fields, autoresponders, 360-degree customer profiles, drag-and-drop email designs, and ROI-based reporting. With such a wide range of features, it ensures that the customers always receive the required message at the right time. Hence, the need for guesswork becomes unnecessary, as it helps marketing firms in data-based targeting, which includes website browsing tracking, purchases history, email history, and customer wish lists.
Price: Kalviyo pricing starts at $20 per month. A free version is also available for solo and small practices.
12 Reviews
Pipedrive CRM Software
Pipedrive CRM software aims to streamline sales processes and boost productivity. Features like its intuitive interface, customizable pipelines, and robust reporting tools make it easy for teams to manage leads and track deals effectively. Despite customization being tricky, Pipedrive is a reliable choice for businesses looking to improve sales efficiency.
12 Reviews
Marketing 360 Software
Marketing 360 is a unified platform that provides useful tools for managing and expanding businesses. It provides various marketing programs and quick access to worthy marketing talent. While the software has room for improvement, its users benefit from its marketing capabilities and robust features, to work towards growth and productivity.
12 Reviews
Bannersnack
Bannersnack software simplifies design with its user-friendly interface and diverse templates. Although there is a slight learning curve, its drag-and-drop functionality and customization options empower users to create stunning visuals effortlessly. Bannersnack is a great tool for crafting eye-catching banners and graphics for any project.
12 Reviews
Brand24
Brand24 is a cloud-based marketing tool used for content finding and distribution purposes. Users can mention the required content through the “Online Mentions” feature that shows social media platforms, blogs, news sites, and forms when the mentions occur. It offers users to monitor useful data from Facebook, Twitter, and Instagram and also integrates with Slack. The software enables the users to view the marketing analytics which extracts useful data to make data-based decisions for businesses.
The platform notifies when the brand mentions appear on any platform of social media. It also features influence scores which help to measure customer satisfaction and attitudes.
Benefits: Brand 24 is available for Android and iOS. The users can view in real-time what other people are commenting about a brand or company that helps to improve the brand performance.
USP: If someone mentions the brand or business name anywhere on social media, it will notify the user.
Limitations: It is very costly and somewhat complicated when using for the first time.
Pricing: The software is available for a free trial. The personal plus version comes at 49$ per month, the professional premium is for 99$ per month and the professional max comes at 399$ per month.
Support: Support is available through email, phone, and tickets. Training documents are also available.
12 Reviews
eClincher
eClicnher is developed for social media marketing. This solution enables users to manage their social media accounts, they can schedule their posts and publish them automatically. The software also comes with the options of live social feeds and content curation. With eClincher, users can monitor keywords and hashtags. It can be used by brands, marketing agencies, social media managers, and enterprises.
The platform makes searching for the content easier. The users just need to add any keyword and share it with their target audience. eClincher collects all notifications, messages, a list of new followers, and comments from all social media accounts in one unified box. It notifies users of the total number of messages on the notification counter by filtering them according to social media accounts.
Benefits: Users can generate monitoring feeds to find specific keywords and hashtags. It helps to identify the news leads, competitors’ activities, ongoing trends, and monitoring the brand mentions.
USP: eClincher has a live analytics dashboard that allows users to connect with google analytic that gives real-time insights of followers, brand mention, post-performance, and traffic details on the website.
Pricing: eClincher price starts from 59$ per month for its basic version. It is also available for a free trial of 14 days. The premier version is available at119$ per month. The agency version is for 219$ per month. And large agency version pricing can be known by contacting eClincher.
Support: Support is available via email, phone, live support, and training documents.
12 Reviews
TextMagic Bulk SMS Solution
TextMagic is a cloud-based bulk SMS solution that allows users to send bulk SMS, notifications, alerts, confirmations, reminders, and campaigns for businesses. The users can also send SMS to customers, suppliers, and staff and can even send bulk SMS to various countries by logging into their accounts. Through TextMagic, various emails can be converted into SMS and can be delivered to mobile phones which improves efficiency and productivity.
The SMS gateway function can be flawlessly combined with other systems which allow the users to send SMS directly from the app. Textmagic is available for both PC and Mac. The platform enables the users to send and receive SMS by using a single platform.
Benefits: TextMagic allows users to send short messages to customers, suppliers, and staff members with maximum accuracy. It offers users to import and manage contacts by using a single platform. It improves communication which helps the businesses grow. It shows sender ID as the name of the company which makes the branding strong. It supports different languages like Arabic, Chinese, Japanese, and Russian, etc.
USP: Customer can respond to the text by using the voice call forwarding feature.
Limitations: Unnecessary notifications. There is no reason to send an email if someone unsubscribes to the messages.
Pricing: TextMagic is free for trial version and it costs 0.040$ per text in the US and 0.068$ per text in the UK.
Support: The support is available through emails, phone, live chat, tickets, and training documents.
11 Reviews
Ahrefs
Ahrefs is a comprehensive SEO tool that offers diverse functionalities, including link building, keyword research, competitor analysis, rank tracking, and site audits. While users find its interface to be slightly complex, Ahrefs offers a powerful set of tools that empower users to optimize their SEO strategies effectively.
11 Reviews
Yesware Software
Yesware is an advanced tool designed to assist sales teams to enhance sales by connecting with leads, tracking leads, building templates to monitor and manage customer engagement. The software uses advanced sales tools such as Email Tracking, Reporting, Templates, Campaigns, and time-conserving features like Book a Time, Send Later, and Reminders. Yesware enhances work efficiency by syncing all sales activity directly to Salesforce and tracks emails through Gmail or Outlook eliminating the need for manual email and calendar event logging and improving accuracy.
By including sales communication and data insights tools into the email workspace, this software removes barriers to productivity and boosts sales teams to make smarter and more efficient decisions. Users are provided with customized email options and a range of choices when creating email templates featuring rich text and links to appealing content.
Pricing: There are three subscription plans offered: Pro ($15/user/month), Premium ($35/user/month), and Enterprise ($55/month).
USP: Users have the ease to save and reuse the messages that are regularly used and sent out to boost productivity and effectiveness.
Support: Support can be reached via phone and email.
Product Advantages: Automated CRM integration and data syncing. Ability to track and prioritize real-time engagements with prospects to determine the next step.
Product Limitations: CRM does not automatically sync at times. UI is not as advanced as some of Yesware's competitors on the market.
11 Reviews
Emma
Emma is a cloud-based digital marketing solution geared towards helping businesses gain more from their email marketing campaigns. Users can access it and use it remotely from any smartphone device using the native apps. Emma comes with an editor and pre-built templates that can be used in designing calls-to-action and mobile emails. It offers robust tools capable of identifying target markets while automating marketing efforts and working with systems to boost communications.
With this platform, users have the option to collaborate among marketing team members and help them reach out to their customers more effectively. Users can also design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. For target marketing, Emma enables users to send messages that are personalized, using customer information as a foundation while triggering automation tools that help in campaign execution. Other functions include analyzing marketing campaigns’ performance, allowing them to make improvements with the use of analytics and insights.
Pricing: Three Pricing packages are offered: Pro, starting at $89/month, Plus, at $369/month and Enterprise, at $729/month.
USP: Integration with a number of popular customer relations management (CRM) platforms, analytics, and eCommerce tools are offered which enables businesses to access and use data from them.
Support: Support is extended via email, phone, tickets, and live reps.
Product Advantages: highly adaptable and simple to use. Ability to design attractive and professional-looking emails using the abundance of amazing templates.
Product Limitations: Does not allow more than one user to log into the same campaign at the same time.
10 Reviews
Wix Website Builder
Wix website builder empowers users to create websites with ease. It offers features like SEO tools and mobile optimization, ensuring websites perform well across all devices. Although there is a learning curve for advanced customization, Wix remains a good choice for anyone looking to build a professional website without coding skills.
10 Reviews
Moz Pro
Moz Pro combines SEO and data management to help businesses enhance website traffic, rankings, and visibility in search results. Its key highlights are site audits, rank tracking, backlink analysis, and keyword search tools. While some users find the interface to be outdated, overall, Moz bags great reviews for its diverse functionality.
10 Reviews
Drip
Drip is an e-commerce CRM and marketing automation tool that offers users the tools to know their customers better using our features. Users can craft every interaction with leads, users on trial and customers like an expert. They can also send custom emails based on user behavior and automate marketing for a fraction of the price demanded by bigger vendors in the market. Drip has some innovative and unique features including Automated Workflow, purchase intent scoring, email personalization, social adverts with Drip's Custom Audiences integration on Facebook, and more.
The application has a visual workflow developer that gives users a chance to design their client journey carefully, with triggers and relating activities. every step of the workflow building has tips that guide clients and provide them with data to comprehend and finish their procedures. Drip offers a text-based as well as visual email builder for creating personalized emails for different customer groups. Customer groups can be defined based on demographics, segments, activities, and more. Drip's website tracking enables users to track the customer journey and allows managers to track customer loyalty through leaderboards.
Pricing: Drip offers a free version with limited functions. The paid versions include "Basic" for $49.00/month and "Pro" for $99.00/month.
USP: Innovative tools for automation and tracking the customer journey. Drip is a visual application that makes working fun and interactive. Targeted campaigns increase the chances of subscriber retention, as users would be receiving emails that are relevant to them.
Support: Online and phone (business hours).
Things Customers like: Easy to use, efficient, and robust solution at a great price. The automation tools are top-notch. The user interface is comprehensive and user-friendly. It works way better than MailChimp in terms of offered functionalities.
Things Customers do not like: it can be challenging to bring in your custom HTML-responsive email templates if you are not a programming expert. Limited and basic email templates, There's a steep learning curve. Not a lot of good support for HTML emails.
10 Reviews
Avochato
Avochato is a cloud-based text messaging and customer relationship management platform designed to cater to businesses in several industry verticals including sales, marketing, and support teams in the real estate, auto dealerships, insurance, travel, home care, retail, construction, delivery services, and more. Requiring no programming or elaborate implementation, Avochato can simply be set up on any smartphone device, within minutes using a phone number and start sending texts to your prospects, customers, or staff. The app helps marketing teams with response management, customer review management, review monitoring, and reporting functionalities within a single solution.
By providing a channel for consumers to get in touch with a business and have personalized and instant interactions, Avochato aims to help businesses streamline their operations. It is used by sales teams to increase efficiency, by support teams to deliver an exceptional support experience, and by marketing teams to coordinate and share ads and promotions via one-to-many messaging. The platform offers integration with an extensive list of solutions including Salesforce, Desk.com, Office 365, Zapier, and Slack. It also contains an API that integrates with Google AdWords, allowing prospects to send you a message from a Google Ad.
Pricing: Avochato offers a free trial and four payment plans. Standard plan for $199/month, Core for $99/month, A Lite version with limited features for $49/month, and Pro for $399/month.
USP: offers both cloud-based and on-site deployment models. Offers a real-time net promoter score (NPS) based on customer reviews and ratings.
Support: Support can be reached via, email, online, phone and 24/7 live support.
Product Advantages: Live Inbox feature gives users a 360-degree view of all customer interactions, from a single dashboard. Reviews from review forums such as Yelp! and Google reviews can be solicited using account links.
Product Limitations: Can be slightly overpriced for small businesses. Integration into social channels/Omni channels can be challenging. Occasional slow Web notifications. Does not support kickstart campaigns
10 Reviews
Buffer
Buffer is a CRM and social media management platform geared towards small to midsize businesses. The intuitive and streamlined design is trusted by brands, businesses, agencies, and individuals in helping them publish content, engage clients and analyze their social media performance. The platform offers a suite of tools for engagement, analytics, publishing, and team collaboration. Buffer does it all at once without the need to traditionally log into social networking sites like Twitter, Google+, Facebook, LinkedIn, etc. Not only that, with Buffer users can conveniently generate posts and have them uploaded with a single click. The buffer app has a browser extension dedicated to seamless integration with Safari, Chrome, Firefox, WordPress, RSS readers, and other important tools meant for scouring and sharing content on any webpage.
Buffer guarantees their solutions to be carefully crafted and highly refined so that they can help social media marketing teams execute successful campaigns and strategies. It also provides advanced analytics to track social media performance and show weekly/monthly results. The option to export Analytics data for further calculations or creating reports is also available.
Pricing: Buffer offers a free subscription as well as four paid plans: Pro at $15/month, Small Business at $99/month, Medium Business at $199/month, and Large Business at $399/month.
USP: The app offers embedded analytics that works brilliantly for entrepreneurs and home-based businesses. They can predict if the decisions on posting content and schedule are effective or not.
Support: Support can be reached online.
Product Advantages: seamless integration with apps including Feedly, Crate, and Start A Fire, which makes sharing content to profiles easier. the free version supports 5 social media networks.
Product Limitations: Does not allow posting content with gifs. Would be great if they offered hashtag recommendations. Occasional image quality loss on android tablets.
10 Reviews
Loomly
Loomly is a web-based Brand Success and social media calendar platform that assists social media marketing teams, brands, influencers, and freelancers collaborate, publish and manage their content on social networking platforms for a smoother internal workflow. The tool has a powerful feature set allowing users to streamline team efforts along the entire content management process: polish content, manage digital assets, approve messaging, fuel storytelling, reach your audience, engage the audience and analyze performance scores.
Primary features include a list of unique and imperative tools including post scheduling, multi-account management, automated publishing, approval history, keyword filtering, live post analysis, and other marketing analytics. The newer edition also supports organic content, boosted posts, and objective-driven campaigns, all under one comprehensive suite. Supported social media platforms include Google Plus, Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Master calendar feature helps users manage multiple social media calendars, calendar views, and post overviews efficiently. Moreover, the capability to store, access, and share multiple content types in personal libraries including images, videos, post templates, notes, and links is provided.
Pricing: Loomly offers five subscription plans: Base at $27/month, Standard at $73/month, Advanced at $145/month, Premium at $305/month, and Enterprise which is custom priced based on various factors.
USP: Automated scheduling and publishing functionality is offered. The analytics engine provides graphical measurements of each post's performance. Mobile apps for iOS and Android smartphones and tablets.
Support: Support is offered via 27/4 live representatives and online forums.
Product Advantages: Can manage brand assets in the Library. Enhanced storytelling with Post Ideas suggestions. with Post Optimization Tips, more polished content can be obtained. Options to control brand messaging with Post Mockups & Approval Workflows.
Product Limitations: Cannot post directly on Instagram. No insights on customer behavior. No option to hide certain features that aren’t useful to the user.
10 Reviews
SocialPilot Social Media Marketing Tool
SocialPilot is a cloud-based social media marketing and analytics tool designed specifically for companies and social media professionals. The platform assists users in enhancing the efficiency of their online marketing strategies and efforts and saves time and money. within a single suite, calendar management, branding, scheduling, client management, and reporting functionalities.
The platform enables users to efficiently manage all of the major social media accounts and enhance social media presence and effectivity on one platform with automated post scheduling and many other unique features. Social media networks like Facebook, Twitter, Tumblr, Instagram, LinkedIn, Google My Business, Pinterest, Vk, and Xing are supported. Unlike other automation tools, SocialPilot allows its users to put custom branding while Facebook marketing so it does not look automated and help them to have their own branding. Complete customization and flexibility are also offered so the system can be set up to fit any business requirements, which is a rare quality in social media scheduling and sharing tools.
With a present userbase of over 40,000 agencies and social media teams, SocialPilot is meant to be accessible for businesses of all scales and industries. Android and iOS apps are also available.
Pricing: A free starter package for up to 3 connected profiles and four paid subscription plans: Individual for $10/month, Professional for $30/month, Small Team for $50/month, and Agency for $100/month. The bigger the package, the higher the number of social media supported and allocated number of daily posts.
USP: Save time by scheduling as many as 500 posts at a time. Powerful and comprehensive analytics. Social media calendar capable of visualizing marketing strategies for better results.
Support: Support can be reached via phone and online.
Product Advantages: Moderately priced and appropriately integrated. A browser extension for Chrome, Firefox and Safari and the ability to share images from Canva also. Robust client Management features.
Product Limitations: Bulk uploads can be challenging and very slow. The number of supported platforms is limited and needs to be extended.
10 Reviews
Planable
Planable is a social media collaboration platform that enables marketing teams, media agencies, social media managers, and freelancers to design social media campaigns and receive feedback. Multi-account management, automated publishing, post-scheduling, and multi-user collaboration are the key features of this solution. It allows organizations and enterprises to collaborate among various platforms and plan their social media content through a centralized database. The software supports the platforms of Facebook, Twitter, Instagram, and LinkedIn.
Planable is a centralized platform for social media campaigns and brings clients and social content on the same page for faster results. With this cloud-based social media collaboration platform, users can design content for multiple social media pages which can adapt to the social media networks individually. It also allows users to make their social media content interactive by using emojis, Giphy interactions, active hashtags, and page tags. Additionally, one-click approvals, a shared space for users, and a notification engine are some other features offered by this platform.
Pricing: The software offers three subscription pricing plans which include Starter ($24/month), Premium ($99/month), and Enterprise (custom priced).
USP: Planable allows users to schedule their posts for predefined time slots. They can also categorize their posts according to a topic, purpose or campaign.
Support: Support is provided via online live chat and through their online help desk.
Product Advantages: It offers real-time social media collaboration in the most visual way.
Product Limitations: The platform does not let users capture their current posts or the posts they have scheduled on Facebook.
10 Reviews
WordStream Advisor Online Advertising Management Software
WordStream Advisor is an online advertising management software solution that allows the advertisers to manage their campaigns on Facebook Ads, Google Adwords, and Bing Ads within a single dashboard. It provides tools that help users simplify their advertising process by managing their ads and monitoring the ongoing campaigns. WordStream Advisor is the only tool of its kind to provide both paid social management and PPC. The cross-network capabilities of this software enable the advertisers to create and replicate their advertising success.
The platform offers features including geo-targeting, PPC keyword list building, keyword implementation, performance reporting, call tracking, conversion tracking, and landing pages. These features help WordStream Advisor achieve its goal of making the paid search easier. With the toolset of this software solution, users can create, manage, optimize and measure trending PPC campaigns in just 20 minutes every week. Agencies can streamline their account management approach and get the additional bandwidth of taking in new customers.
Pricing: WordStream pricing starts at $294/month.
USP: The software provides a free tool AdWords Performance Grader that helps users to track the performance of their account in comparison with the competing advertisers.
Support: Support is provided online.
Product Advantages: The 20-minute weekly work is helpful to get the most out of an advertising campaign.
Product Limitations: The average user needs assistance to understand the functions and features of this software.
Popular Brand Management Software
Filters
Sort by:
SpamTitan Email Marketing and Management
61 Reviews
Outreach Software
50 Reviews
Insightly
49 Reviews
Textedly Text Message Marketing Tool
20 Reviews
.png&w=640&q=75)
Kizen Software
14 Reviews
Plerdy
13 Reviews
Klaviyo
13 Reviews
Pipedrive CRM Software
12 Reviews
Marketing 360 Software
12 Reviews
Bannersnack
12 Reviews
Brand24
12 Reviews
eClincher
12 Reviews
TextMagic Bulk SMS Solution
12 Reviews
Ahrefs
11 Reviews
Yesware Software
11 Reviews
Emma
11 Reviews
Wix Website Builder
10 Reviews
Moz Pro
10 Reviews
Drip
10 Reviews
Avochato
10 Reviews
Buffer
10 Reviews
Loomly
10 Reviews
SocialPilot Social Media Marketing Tool
10 Reviews
Planable
10 Reviews
WordStream Advisor Online Advertising Management Software
10 Reviews
Brand Management Software Buyers Guide
Companies who value their brand and image understand the importance of incorporating brand management software. This system will help you effectively manage the various aspects involved in online brand management. Part of the benefits associated with using this software includes ensuring your brand is always up to date with prevailing trends.
By not using this system you risk losing both existing customers and prospects to more competitive brands. In this article, we’ll highlight the different types of brand management software at your disposal including where they best excel.
Characteristics of Ideal Brand Management Software
Before picking a brand management software ask yourself the following questions.
Is it a One-Stop-Shop?
The ideal software must allow you to collect, organize and share the necessary branding information across your entire organization. All the key functions must be done in one place to streamline operations.
Is it Always Updated?
You want a system that ensures your branding information is always up to date so that your company retains its competitive edge. This way you eliminate the drawbacks associated with using outdated content.
Does it Allow for Real-Time Monitoring?
You want a system that allows for real time monitoring. In this fast paced digital world, trends are always evolving. Software that allows you to monitor content continuously will help you make the necessary decisions in time.
Is it User Friendly?
Regardless of the features the software offers, make sure it’s easy to use. Users must find it easy to navigate otherwise it renders the system ineffective.
Examples of Top Brand Management Software
Bynder
This software is designed to offer creative digital file management. Here you can share the necessary content as well as ensure secure transfer of information. If your organization deals with highly confidential data, this is the software to pick.
This software comes with customizable brand portals so you can tailor the system to match your company needs.
With this software, you can store your company’s confidential files, documents, pictures and videos.
Other notable key features available with this software include:
- Content filtering
- Extraction of documents
- Automatic back-up
- User-friendly client portal
Pricing
This software uses a subscription pricing structure. The cost will depend on factors such as storage capacity, number of users and the type of modules your company needs.
Yext Knowledge Manager Software
This is cloud-based software that allows brand managers to effectively manage their digital knowledge. Companies that are looking to have complete control of their brands must opt for this software.
One of its key features is the intelligence search tracker. Customer searches are made easier because the software provides information regarding products and services closest to them.
The software is linked to Facebook platforms to provide your company with an even wider audience reach. It’ll allow for the following:
- Posting of scheduled updates
- Significantly boost brand popularity among your target audience
- Increase the number of visitors to your social media pages
- Increase sales thanks to refined search engine optimization
- Digital assistants
This software can be used by companies in different industries including hospitality, finance and retail.
Pricing
Yext has four pricing plans namely, Emerging, Essential, Complete and Premium plan with the latter going for $999 per month.
KIZEN
Here is software ideally suited for small to medium entities. If your business wants to excel in customer relationship management and sales this is the software for you.
Businesses can effectively manage their social media presence by incorporating this software. And this includes the management of marketing campaigns on online platforms.
Retailers will particularly find this software useful. It allows users to create e-commerce apps to sell their products or services. The vendor will provide you with the necessary email and phone support where needed.
Some of the key features provided by this software include:
- Contact and lead management
- Syncing of emails
- Social media marketing
- Business intelligence tools
Pricing
You can access this software for as little as $50 per month.
Drip
Regardless of the size of your business, you can consider this cloud-based brand management system. This is the software to pick if you want the best in email marketing solutions.
Companies across various industries—be it advertising or e-learning—will find this software useful. What’s unique about this system is it’s designed to offer text-based as well as personalized email creation.
If you want your business to be available on various mobile platforms, consider this software. The system organizes your customers according to their activities and demographics. This way you’re better able to formulate a message that resonates with a certain niche.
Additional key features present on this software include:
- Workflow automation
- Customer activity reporting
- Multi-channel marketing
Pricing
The basic subscription for 2500 subscribers is $40 per month. If you have 5000 subscribers you pay $99 monthly.
Textedly
Businesses looking to fully utilize the mobile platform must consider picking Textedly. This software is basically an SMS marketing tool which is appropriate for businesses of all sizes.
With this system, you can reach a wider target audience via the mobile platform in a short space of time. The system is designed to automatically group cities, states, and the necessary zip codes for each and every subscriber.
With this software, users are provided with information required for data analytics such as what your subscribers are doing on the platform. Aside from user activity, you can also access their history and performance metrics.
It’s a fairly cost-effective software. Incoming calls are free and there’s no limit to the number of texts you can send.
Key features include:
- Mass group texting
- Text scheduling
- Auto replies
Pricing
The system uses a subscription model with the cheapest package starting from $20 a month.
Final Words
The above list of brand management software is nowhere near exhaustive. Simply pick one depending on which area of your branding your company wants to streamline.