MRM Software

SharpSpring Marketing Automation Software

25 Reviews

SharpSpring Software is a high-rated widespread marketing automation provider with a powerful set of functionalities and features. The software is an all-in-one integrated tool that offers a number of services including CRM, sales...Read more

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Act-On Software

25 Reviews

In terms of marketing, Act-On Software is an extensive software with a wide range of applications, benefitting marketing specialists since its advent in 2008. Offering features like lead management, advertising via email, tracking...Read more

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Kizen Software

14 Reviews

Kizen Software is the first no-code, enterprise-grade CRM & operations platform. Hyper-customize your sales and operations processes without coding, deploying at 1/10 of the cost and 10x the speed of legacy providers. Unleash y...Read more

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Salesforce Engage Software

12 Reviews

Salesforce Engage is a cloud-based software that provides users with customer service management options. The software is perhaps one of the most popular CRM software on the market. The software can be integrated into other so...Read more

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12 Reviews

Revel Systems is a cloud-based point-of-sale (POS) solution geared towards small and independent businesses. The tool integrates operations and customer channels with POS functionality in a single dashboard. Revel is famously trus...Read more

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12 Reviews

Percolate is an all-in-one software that is used to create a plan and ensure execution of the plan by marketers all across the world. It also offers a great coordination facility between teams, channels, and marketers through its ...Read more

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12 Reviews

eClicnher is developed for social media marketing. This solution enables users to manage their social media accounts, they can schedule their posts and publish them automatically. The software also comes with the options of live s...Read more

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12 Reviews

Bannersnack is a cloud-based banner creation solution that offers multiple features for making customized banners compatible with Google Adwords and Facebook Ads. It caters to midsize to large organizations and enables them to cre...Read more

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Yotpo Content Marketing Solution

11 Reviews

Yotpo is a content marketing solution for e-commerce businesses that assist users to collect user-generated content while offering a variety of customizable campaign programs to enhance the customer experience. The cloud-based pla...Read more

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11 Reviews

Uberflip is a web-based content management platform with built-in artificial intelligence to help marketing agencies and sales teams generate tailored content based on audience segments for various marketing campaigns at a time. T...Read more

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10 Reviews

Planable is a social media collaboration platform that enables marketing teams, media agencies, social media managers, and freelancers to design social media campaigns and receive feedback. Multi-account management, automated publ...Read more

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10 Reviews

Loomly is a web-based Brand Success and social media calendar platform that assists social media marketing teams, brands, influencers, and freelancers collaborate, publish and manage their content on social networking platforms fo...Read more

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5 Reviews

Outfit is a popular marketing production and brand management tool designed to help marketing and sales teams produce, customize, approve and use marketing collateral, through templates and dynamic data inputs. The software is gea...Read more

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Oracle Marketing Cloud

5 Reviews

Oracle Marketing Cloud is an advanced email marketing automation solution designed to cater to both B2B and B2C marketing teams allowing them to automate content and social marketing, targeting, segmentation, and lead management. ...Read more

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5 Reviews

Bynder is a cloud-based digital asset management (DAM) software that is developed for different sizes of businesses. Bynder software is developed to help businesses, maintain and give public and private digital assets that include...Read more

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MRM Software Buyers Guide

Last updated: October 01, 2023

Marketing Resource Management Software

The invention of software has completely revolutionized the way we do business. These days, there is software for almost everything. And for good reason, because software such as marketing resource management software (MRM) gives your business an added advantage.

MRM software has the intelligence to harmonize multiple functionalities in your business. This software can improve your marketing strategies by keeping track of marketing activities, budgeting, workflows and taking care of your digital brand assets.

MRM software can become the backbone of your internal marketing processes. Marketers cannot check all the blind spots consistently when there are so many moving parts to consider during a campaign. There’s also less time to plan and measure success in a fast-moving digital environment.

Picking marketing resource management software for your business is no longer just an option but a necessity to thrive in today’s competitive business world.

The Functions Of Marketing Resource Management Software

When deciding on which MRM software to purchase make sure these key functionalities are included:

  • Financial planning: It should be able to track expenses and schedules while anticipating the resources required to successfully run your campaigns. It must link all your marketing objectives to projected results for every campaign or program.
  • Project management: It enables users to have a view of upcoming activities as well as update progress on specific tasks. It simplifies the marketing process by organizing key activities that need to take place during the production phase.
  • Automated workflow: Repetitive tasks that don't require a lot of attention, such as content approvals, are automated to save you time. This increases the efficiencies in your business as common tasks are automated with no human intervention required.
  • Organizing calendars: Keeping your calendars up to date and shared with key personnel becomes a breeze. It offers a shared view for participants showing all marketing activities with related timelines.
  • Managing digital assets: Digital assets are the new currency in our exciting digital environment. Items such as videos, documents, logos, and images have become valuable assets that should be managed appropriately. This software safely stores digital assets and provides access to these marketing materials online.
  • Reports and analytics: Reporting is made easy when using MRM software. It reports on the efficiencies of your marketing campaigns and how it's performing. It also assists with resource allocation and analyzing the different processes in your marketing campaign.

What to Consider when Selecting MRM Software

There are some market trends you should be aware of before selecting an MRM software package. Let’s look at some of the most relevant market trends to consider.

Cloud-based Solutions

If you’re working with a limited budget, cloud-based solutions are a viable option to consider. It evades the cost of expensive digital infrastructure required when opting for in-house storage solutions. No IT hardware is needed when selecting cloud-based solutions for your business.

Cloud-based solutions have become the preferred option for marketers due to their data security offerings as well as disaster recovery modules. It comes at affordable prices that suit small to medium businesses. It also offers flexibility in terms of allowing you to adopt technological initiatives such as bring your own phone (BYOP) or bring your own device (BYOD).

Combined Analytics and Reporting

Have you ever had to make a decision with only limited information at your disposal? This can be frustrating, right? Comprehensive analytics solutions produce real-time data and reports put important information at your fingertips.

Analytics tools enable you to observe customer behavior and draw valuable insights during your marketing campaigns. MRM software is responding to the need of marketers that require visual capabilities to generate data reports and enriched presentations.

Mobile Devices

Mobility is a vital requirement for marketers. Having access to information wherever and whenever has become an immediate need in the marketing field.

Software that offers group chat features while on the go is the new must-have functionality. This allows team managers to review important documents and share crucial feedback from different locations. Speed and convenience have become non-negotiable qualities.

Benefits of Marketing Resource Management Software

Here are some of the most celebrated benefits of utilizing MRM software:

  • It ensures your brand assets are consistent and compliant across multiple platforms
  • It identifies bottlenecks in the system and eliminates them
  • It reduces the time spent communicating between various departments in your company
  • It decreases the spending on activities with low return on investment and allocates funds to high performing activities
  • You have a well-rounded view of all the money and resources allocated to ensure the highest return on investment

Implementation Steps

Here are some easy to follow principles to guide you in effectively implementing your MRM systems:

  • Ascertain what are the crucial information and processes you need to map out & illuminate the key activities that need to be pursued
  • Synchronize all your marketing activities and plans for a single updated view
  • Streamline all your marketing activities and workflows by creating modules
  • Leverage all the essential skills of your personnel to get varied perspectives for optimal outcomes that build more agile structures
  • The goal for any successful MRM implementation is continuous improvement
  • Measure your results and evaluate if there are processes that aren't working well

eResource Scheduler

The Costs of Marketing Resource Management Software

There are many MRM software on the market currently, so it might get a bit overwhelming trying to decipher what is best for your business. The costs of the different solutions also vary based on the frequency, features, and total users that will be using the software.

The upside is you can test different solutions before deciding on the final software for your needs as most service providers offer a free trial. The starting prices on packages with monthly usage can range from $9.00 from ActiveCampaign and increase to $2000 monthly from Oracle Marketing Cloud. It all depends on how comprehensive your package must be.


Maximizing your marketing outputs and unifying all key activities during your marketing campaign allows you to run a leaner & more efficient business. Invest in a comprehensive MRM solution today to earn higher returns on investment. Your business deserves a winning solution.