Email Marketing Software

HubSpot CRM Software

31 Reviews

Hubspot CRM Software is an all-in-one marketing automation tool that allows for users to convert leads into sales. The software has email marketing campaigns capabilities, insight tools to measure performance and ROI as well a...Read more

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Act-On Software

25 Reviews

In terms of marketing, Act-On Software is an extensive software with a wide range of applications, benefitting marketing specialists since its advent in 2008. Offering features like lead management, advertising via email, tracking...Read more

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Pardot Software

18 Reviews

Pardot is a lead management software that allows users to compile extensive contact lists and further divide them into groups with similar features so that it is easier to create targeted ads. The software is built to enable users...Read more

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Marketo Engage Software

15 Reviews

Marketo Engage is essentially an automated email marketing software hosted on the Adobe Experience Cloud. The software has features that aid marketing automation, social marketing, nurturing leads, sales insight, managing budgets,...Read more

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Infusionsoft by Keap

15 Reviews

Infusionsoft by Keap is an award-winning integrated e-marketing and sales solutions software for small businesses. It is the only software that provides an all-in-one platform that automates sales, marketing and, business procedur...Read more

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13 Reviews

Klaviyo is an innovative and responsive cloud-based marketing automating service. With its easy-to-use interface and centralized marketing system, Klaviyo efficiently enables eCommerce users to effectively target, personalize, opt...Read more

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Campaign Monitor

13 Reviews

Founded in 2004, Campaign Monitor is today one of the leading email marketing service providers with millions of marketers in 250,000 companies worldwide. Some of the most famous companies use CM for example BuzzFeed, Coca-Cola, D...Read more

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Sendinblue Software

12 Reviews

Sendinblue Software is a cloud-based marketing tool that enables businesses to prepare and disseminate their email and SMS marketing campaigns. The software has been around for a while and has since then added a lot of tools a...Read more

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Salesforce Engage Software

12 Reviews

Salesforce Engage is a cloud-based software that provides users with customer service management options. The software is perhaps one of the most popular CRM software on the market. The software can be integrated into other so...Read more

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12 Reviews

AWeber is an email marketing solution designed for small businesses. The feature set of the software is accompanied by auto-responders that enable users to send professionally designed personalized messages to customers. AWeber ai...Read more

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Marketing 360 Software

11 Reviews

Marketing 360 Software is a web-based platform that offers a combination of digital marketing software and marketing services through a single platform. The main goal of Marketing 360 is to provide small and midsize businesses and...Read more

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11 Reviews

Emma is a cloud-based digital marketing solution geared towards helping businesses gain more from their email marketing campaigns. Users can access it and use it remotely from any smartphone device using the native apps. Emma come...Read more

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11 Reviews

Dotdigital is a cloud-based email marketing software designed to assist B2B, B2C, and e-commerce marketers to create and automate their marketing emails. Dotdigital is an advanced tool that promotes customer engagement by enabling...Read more

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10 Reviews

Drip is an e-commerce CRM and marketing automation tool that offers users the tools to know their customers better using our features. Users can craft every interaction with leads, users on trial and customers like an expert. They...Read more

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Oracle Marketing Cloud

5 Reviews

Oracle Marketing Cloud is an advanced email marketing automation solution designed to cater to both B2B and B2C marketing teams allowing them to automate content and social marketing, targeting, segmentation, and lead management. ...Read more

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Email Marketing Software Buyers Guide

Last updated: December 06, 2023

Email Marketing Software—Easy to Follow Buyers Guide for 2021

Email marketing has been around for a long time, but if you think this advertising tool is outdated, you’re wrong. It’s vital that you still incorporate this into your company’s business plan, as it’s an effective way of placing your messages in front of your audience no matter who they are: everyone has email addresses these days, don’t they?

An email marketing software package can help you manage your email campaign more effectively. With automated tasks and insightful feedback, you can make more of an impact in 2019 than ever before.

Technology is on your side—now simply make sure you use it correctly by picking the right software according to these guidelines.

What is Email Marketing Software?

If you want your email marketing campaign to work, your messages must reach your targets—leads—at the right time according to their recent actions in your sales funnel. You can’t send just any message; it must align with your lead’s specific need at that time.

When you have many leads to manage this can become complicated. Email marketing software automates many of these tasks and helps you keep track of all your data, contacts, history of sent messages & more.

The software can simply be used to educate clients or stay in touch with them through simple newsletters. But it’s also effective in generating leads or showcasing new products to new subscribers. It’s effective in managing communication with individuals that have entered your sales funnel.

Bonus: it’s cost-effective!


Key Functionalities of Modern Email Marketing Software

If you do invest in one of these programs you’ll have the following to look forward to:

  • Sending multiple emails containing sales information, newsletters, or other types of content.
  • You can effortlessly compile and maintain a contact list with accurate, up-to-date information. It allows for easy importing of data such as a contact list from your CRM software so you can work with centralized information.
  • It provides feedback on what happens with sent messages, such as what percentage of recipients opened and read your communication. You can even find out where revenue originated.
  • Get insights on your clientele, such as reports on their demographics, because the software compiles data automatically. These analytics can be used to improve future campaigns.
  • You can monitor how your email marketing performs and what your ROI is.
  • The autoresponders in the software will automatically send specific correspondence to customers who took certain actions. Instead of you going through your database to see who needs a follow-up email because they clicked your ‘Subscribe’ button or downloaded your online guides, your software will do it on your behalf.

The software can also be used for marketing research with a split test. Compare how different subject lines or email content draw engagement so you know what will give you optimum results in future campaigns.

Free vs Paid: What is Best?

There are many free or cheap versions of email marketing software on the market these days. The costs often determine:

  • How many users can utilize the features
  • How many emails you can send each month
  • The number of features
  • The type of technical support you’ll receive

Small businesses often only need free packages to start with. But take note: while it’s important to manage your budget, don’t settle on a free package if it won’t help you make the impact you want.

A smart option is to start out with a vendor’s free package so you can determine if it works for you and whether you find it user-friendly. Upgrade once you’ve found the software that works for you.

Email marketing software is a cost-effective advertising option when compared to many others. That makes it worth investing in, even if you’re currently working on a tight budget.

Pricing & Plans

The paid-for software can cost anything from a few dollars up to $1000 a month. You’ll often pay less if you manage it yourself, rather than letting an agency do it for you.

You can manage how much you spend by first paying for one user and adding more users later on. It’s worth paying for a few users as your whole team can then benefit from and take part in this type of marketing.

What to Look for in Email Marketing Software

The features may all seem the same when you work through vendors’ portfolios. Asking service providers more in-depth questions and reading reviews will show you which one is true value for money:

  • Is it easy to manage the contact list and does the program have a user-friendly layout?
  • Can you divide contacts into groups according to their characteristics so you can send relevant emails to each group?
  • Will the vendor or software ensure your messages are sent to contacts’ inboxes and not their spam folders?
  • Does the system allow for easy marketing automation? This refers to how easily you can personalize outgoing messages.
  • Does it have the features you need? Not all companies send out newsletters, so don’t pay for features you don’t want.
  • Can you incorporate your sales engine with your new email marketing software?
  • All features—even creating a newsletter—must be super easy to do. Drag and drop features are customer favorites.
  • Does the company provide quality technical support?
  • For emails to look professional—without much effort from you—your software should provide you with various templates to pick from.

Gorilla Contact

Some vendors offer customized packages so you can align features with your exact needs.


What you see as a tedious task can be simplified while becoming more effective: that’s the benefit of using the latest technology and software.

Will you start making more of an impact via your clients’ email inboxes?